Building themes into real estate

01 Apr 2019 CW Team

Nowadays, most real-estate projects of reputed companies adhere to a theme chosen to improve the marketability of the project, observes Mehernosh Pithawalla, Vice-President and Global Head, Marketing, Sales & Innovation, Godrej Security Solutions. Themes are usually selected based on local needs. For instance, a reputed builder declared it was providing great surroundings in Pune while the same builder, for one of its projects in a certain location in Mumbai, promised enhanced security as the location was considered to be less safe, and hence the promise of greater security would potentially attract more clients.

Indeed, when security becomes the theme of a real-estate project, it takes centre-stage, and all buildings are built around the theme, explains Pithawalla. Essentially, security is built into the campus layout as well as into each building forming part of the development, to improve its value proposition and functionality.

Even in the case of projects that do not carry an official ‘secure’ tag, security still figures as a building perquisite that must be met. “As architects, we’re far more focused on security today than we were 15-20 years ago,” opines Dikshu C Kukreja of C P Kukreja Associates.

Architects play a vital role in creating safe buildings. “Security must be conceptualised during the project design stage to provide the network for integrating various security system features,” observes Shabbir Kanchwala, Senior Vice-President, K Raheja Corp.

- CHARU BAHRI

Equipment

11 May 2026

ABB Launches IE6 Motor for Hazardous Industrial Areas

ABB has introduced what it claims is the world’s first IE6 Hyper-Efficiency motor certified for hazardous industrial environments under ATEX and IECEx standards.The new Increased Safety motor is based on ABB’s synchronous reluctance (SynRM) technology and is designed without magnets or rare earth materials. According to the company, the motor reduces energy losses by up to 60 per cent compared to standard IE3 induction motors commonly used in hazardous areas.The motor is intended for use in industries such as chemicals, marine, oil and gas, pharmaceuticals and food and beverage, where expl..

Casagrand Launches 41-Acre Highcity Project in Chennai

Casagrand has launched Casagrand Highcity, a 41-acre integrated residential development on Chennai’s Outer Ring Road (ORR), marking the company’s largest residential project to date.The project will comprise over 4,000 two and three BHK apartments across four G+22 towers and is positioned as one of the largest organised residential developments in the ORR corridor.Located along Chennai’s emerging residential and infrastructure growth belt, the project benefits from connectivity to IT hubs including Navalur, Siruseri SIPCOT and Porur, as well as industrial clusters such as Sriperumbudur, ..

Brigade, Marriott Open Courtyard Kochi Infopark

Brigade Hotel Ventures (BHVL) and Marriott International have opened Courtyard by Marriott Kochi Infopark, a rebranded and upgraded hotel formerly operating as Four Points by Sheraton Kochi Infopark.Located in Kakkanad adjoining Infopark Kochi, the 218-room property strengthens Brigade’s hospitality portfolio in one of the city’s key IT and commercial corridors. The hotel is positioned to cater to corporate, MICE and leisure travellers visiting Infopark, SmartCity and other business hubs in Kochi.The property offers flexible workspaces, smart TVs and high-speed WiFi across rooms and suites..