Building themes into real estate

01 Apr 2019 CW Team

Nowadays, most real-estate projects of reputed companies adhere to a theme chosen to improve the marketability of the project, observes Mehernosh Pithawalla, Vice-President and Global Head, Marketing, Sales & Innovation, Godrej Security Solutions. Themes are usually selected based on local needs. For instance, a reputed builder declared it was providing great surroundings in Pune while the same builder, for one of its projects in a certain location in Mumbai, promised enhanced security as the location was considered to be less safe, and hence the promise of greater security would potentially attract more clients.

Indeed, when security becomes the theme of a real-estate project, it takes centre-stage, and all buildings are built around the theme, explains Pithawalla. Essentially, security is built into the campus layout as well as into each building forming part of the development, to improve its value proposition and functionality.

Even in the case of projects that do not carry an official ‘secure’ tag, security still figures as a building perquisite that must be met. “As architects, we’re far more focused on security today than we were 15-20 years ago,” opines Dikshu C Kukreja of C P Kukreja Associates.

Architects play a vital role in creating safe buildings. “Security must be conceptualised during the project design stage to provide the network for integrating various security system features,” observes Shabbir Kanchwala, Senior Vice-President, K Raheja Corp.

- CHARU BAHRI

Infrastructure Urban

09 Jan 2026

Mount Invests Rs 250 Cr, Adds PUF & PEB Plants, 400+ Jobs

TUMKUR, Karnataka, January 8, 2025 - Mount Roofing & Structures Private Limited, one of India's fastest-growing manufacturers in PUF and a leading solutions provider across Pre-Engineered Building (PEB) and Polycarbonate sheets, simultaneously inaugurated its second fully automated continuous Sandwich Panel manufacturing line and a new PEB manufacturing plant at its integrated campus in Tumkur." The milestone expansion, part of a total investment of INR 250 crores, marks a significant advancement in the company's commitment to engineered performance, manu..

Titan Intech Strengthens UltraLED Push With Global LED Veteran

Titan Intech has announced the induction of global LED industry veteran Su Piow Ko to its Board of Directors, marking a strategic step in strengthening its UltraLED Displays roadmap and building globally competitive LED display solutions from India.The appointment aligns with Titan Intech’s ambition to position India as a hub for advanced, high-quality LED display manufacturing. With an increased focus on UltraLED Displays, the company aims to enhance technical governance, raise manufacturing standards and expand its presence across global markets.Su Piow Ko brings over three decades of inte..

Dun & Bradstreet Flags New Growth Engines in India 2026 Outlook

Dun & Bradstreet has released its India 2026: D&B’s Perspective report, projecting a stable macroeconomic environment underpinned by fresh opportunities for productivity-led and inclusive growth. The report outlines how India’s next growth phase will be driven by digitised logistics, trusted data ecosystems, clean energy and rising city vitality.According to the outlook, India’s GDP growth is expected to reach around 6.6 per cent by FY2027, supported by resilient consumer demand and sustained public investment. Manufacturing is seen entering a new phase, moving beyond scale towar..