Building themes into real estate
Real Estate

Building themes into real estate

Nowadays, most real-estate projects of reputed companies adhere to a theme chosen to improve the marketability of the project, observes Mehernosh Pithawalla, Vice-President and Global Head, Marketing, Sales & Innovation, Godrej Security Solutions. Themes are usually selected based on local needs. For instance, a reputed builder declared it was providing great surroundings in Pune while the same builder, for one of its projects in a certain location in Mumbai, promised enhanced security as the location was considered to be less safe, and hence the promise of greater security would potentially attract more clients.

Indeed, when security becomes the theme of a real-estate project, it takes centre-stage, and all buildings are built around the theme, explains Pithawalla. Essentially, security is built into the campus layout as well as into each building forming part of the development, to improve its value proposition and functionality.

Even in the case of projects that do not carry an official ‘secure’ tag, security still figures as a building perquisite that must be met. “As architects, we’re far more focused on security today than we were 15-20 years ago,” opines Dikshu C Kukreja of C P Kukreja Associates.

Architects play a vital role in creating safe buildings. “Security must be conceptualised during the project design stage to provide the network for integrating various security system features,” observes Shabbir Kanchwala, Senior Vice-President, K Raheja Corp.

- CHARU BAHRI

Nowadays, most real-estate projects of reputed companies adhere to a theme chosen to improve the marketability of the project, observes Mehernosh Pithawalla, Vice-President and Global Head, Marketing, Sales & Innovation, Godrej Security Solutions. Themes are usually selected based on local needs. For instance, a reputed builder declared it was providing great surroundings in Pune while the same builder, for one of its projects in a certain location in Mumbai, promised enhanced security as the location was considered to be less safe, and hence the promise of greater security would potentially attract more clients.Indeed, when security becomes the theme of a real-estate project, it takes centre-stage, and all buildings are built around the theme, explains Pithawalla. Essentially, security is built into the campus layout as well as into each building forming part of the development, to improve its value proposition and functionality.Even in the case of projects that do not carry an official ‘secure’ tag, security still figures as a building perquisite that must be met. “As architects, we’re far more focused on security today than we were 15-20 years ago,” opines Dikshu C Kukreja of C P Kukreja Associates.Architects play a vital role in creating safe buildings. “Security must be conceptualised during the project design stage to provide the network for integrating various security system features,” observes Shabbir Kanchwala, Senior Vice-President, K Raheja Corp.- CHARU BAHRI

Related Stories

Gold Stories

Next Story
Resources

Schindler named among Forbes’ World’s Best Employers 2026

Schindler has been named among Forbes’ World’s Best Employers 2026, a global ranking recognising companies for their workplace environments.Compiled by Forbes in partnership with Statista, the ranking is based on independent employee feedback, including whether employees would recommend their organisation to friends and family.The company said the recognition reflected its focus on creating a workplace where employees can develop their expertise and build careers. ..

Next Story
Infrastructure Urban

India needs an export-execution mindset: Vishesh Jain

Interview with Vishesh Jain, Founder & CEO, EximpleWhat gaps in India’s global trade ecosystem led you to build Eximple, and what problem did you see businesses struggling with most?Eximple came out of a problem that all three founders had seen from different choke points in the trade ecosystem. India has millions of MSMEs and manufacturers, and many of them can make products that are genuinely competitive on quality. Yet only a small fraction is able to build meaningful international businesses. In our experience, the gap is usually not manufacturing capability; it is the ability to exe..

Next Story
Building Material

Nuvoco reports 13.5% revenue growth in Q2 FY27

Nuvoco Vistas Corp. Ltd. reported consolidated revenue of Rs 27.9 billion for Q2 FY27, up 13.5% year on year. Cement sales volume rose 9% to 4.7 million tonnes (MMT), while EBITDA increased 11% to Rs 4.11 billion.The company said it began its cement operations in 2014 with a 2.3 MMT per annum (MMTPA) operation at Nimbol. It now aims to reach 35 MMTPA of cement capacity by FY28, nearly 15 times its initial capacity. Its portfolio spans cement, ready-mix concrete and modern building materials.On sustainability and cost efficiency, Nuvoco partnered with CleanMax for a 46.4 MW wind-solar hybrid re..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code