Great Value Realty, one of North India’s most established real estate developers, has launched Ekanam, its flagship ultra-luxury residential project in Sector 107, Noida. Positioned as a seamless blend of architecture and nature, Ekanam reflects the brand philosophy “Great is the New Norm”, redefining urban living through harmony, balance and mindful design. Situated on the final land parcel available for residential development in Sector 107, the project offers a rare opportunity for nature-centric living in one of the NCR’s most connected locations. Speaking at the launch, Payas Agarwal, Director, Great Value Realty, said Ekanam marks a defining milestone for the company. “It embodies our vision for living spaces that go beyond luxury—where architecture and nature coexist in perfect balance. Ekanam is our tribute to mindful living, crafted to inspire calm, connection and comfort,” he said. Designed by global architecture firm Benoy, Ekanam’s aesthetic draws inspiration from flowing water—fluid, reflective and ever-evolving. The masterplan is centred on a tranquil lake that shapes the landscape and movement across the development. Rising above this natural core are three slender 46-storey towers with organic façades and undulating balconies that mirror the surrounding greenery. Developed in collaboration with an acclaimed consortium including Modarch India (Principal Architect) and S. Bose (Landscape), Ekanam sets a benchmark for precision and technical excellence. The project uses BIM technology for optimised planning and is being executed by a Grade-A contracting team to ensure timely, high-quality delivery. The residence portfolio includes expansive 3 and 4 BHK homes ranging from 3,525 to 5,525 sq ft, with prices starting at Rs 70 million. Each home has been designed to maximise natural light, ventilation and spatial fluidity, with customisation options available for discerning buyers. A 100,000 sq ft clubhouse forms the social and wellness centre of the community. Inspired by natural elements such as water, wood and organic textures, it includes an indoor pool and spa, salon, sports café, cigar lounge, business centre, gym and yoga studios, art and music rooms, and a theatre. Soft curves, earthy palettes and abundant greenery reflect the project’s focus on sensory, tranquil living. Vertical landscaping features—planters, sky gardens and floating terraces—extend the natural connection upward. Two sky bridges link the towers and double as landscaped open spaces, while a floating garden and rooftop infinity pool—the highest in Noida—offer panoramic views of the city skyline. Aligned with Great Value Realty’s commitment to sustainability, Ekanam is designed for IGBC Green Building certification, incorporating water conservation measures, vertical greenery and natural ventilation. With nature-inspired architecture, meticulous craftsmanship and exceptional connectivity to Delhi, the airport, hospitals and educational institutions, Ekanam is poised to become a future landmark where life moves in harmony with its environment.