Knight frank reports rising demand for luxury real estate
Real Estate

Knight frank reports rising demand for luxury real estate

Due to a rise in sales and consumer demand in the luxury real estate market, last year was lucrative for the sector. The luxury market became the industry’s growth engine in 2022, and this pattern is anticipated to continue in 2023. Over the past few years, luxury real estate has become a popular choice among NRIs and HNIs. In spite of a number of factors, nine out of ten Indians with ultra-high net worth increased their fortune in 2022, according to a new analysis from the real estate consulting company Knight Frank.

In the next two years, more HNIs plan to purchase luxury real estate or second residences. NRIs are also seeing this as a fantastic opportunity to develop larger and better assets back home, made possible by a significantly stronger purchasing power and steep decline in the rupee.

While the performance of other investment channels and the stock market, as well as the sentiment of luxury purchasers, are all tightly correlated, the correlation between home loan interest rates is lower. This is mostly due to the fact that the majority of homebuyers in this segment rely less on home loans than they do on other forms of investment to cover their purchases of homes. Additionally, the Budget 2023’s measures will have an influence on luxury housing just as they will have an influence on homebuying decisions across all market sectors.

Change in preference of investment
High net worth individuals' (HNIs) investing behaviours have shifted dramatically as investment complexity, regulatory and taxation burdens, and asset class volatility have increased. HNIs have always preferred traditional real estate investments over other types, but the current economic climate has pushed the luxury segment to the fore.

In today's unsettling environment, real estate remains the best investment despite local and international challenges. Right now, the stock market is excessively erratic and pessimistic. FD interest rates are still low. The housing market is more or less stable and significantly more positive than the volatile stock market. Residential real estate investing provides both a return on investment and long-term appreciation. Because it is a tangible asset, it also serves as a hedge against potential financial uncertainty. It remains the best option for investors.

The main drivers of demand for second homes or vacation properties are high net worth individuals, non-resident Indians, and corporate professionals. People who have a steady income and savings but work remotely prefer to invest in opulent vacation homes surrounded by lush vegetation. Penthouses, condos, and villas in gated communities with open spaces, scenic views, good broadband access, security, and cutting-edge amenities such as a swimming pool, gym, spa, and health centre are in high demand. Given that the pandemic had isolated everyone for a long time, their desire to treasure community living has changed.

Post-pandemic perspective shift
Following the pandemic and lockdowns, there has been a paradigm shift in investors' perspectives. Gold and real estate have taken precedence over intangible assets. People are not afraid to put their money where their mouth is. As a result, rising demand from wealthy buyers is driving up the number of luxury home launches.

See also:
Chetan Bhagat acquires south Delhi apartment worth Rs 11.6 cr
Lavelle Road's ancestral bungalow sold at Rs 27.5 cr in Bengaluru


Due to a rise in sales and consumer demand in the luxury real estate market, last year was lucrative for the sector. The luxury market became the industry’s growth engine in 2022, and this pattern is anticipated to continue in 2023. Over the past few years, luxury real estate has become a popular choice among NRIs and HNIs. In spite of a number of factors, nine out of ten Indians with ultra-high net worth increased their fortune in 2022, according to a new analysis from the real estate consulting company Knight Frank. In the next two years, more HNIs plan to purchase luxury real estate or second residences. NRIs are also seeing this as a fantastic opportunity to develop larger and better assets back home, made possible by a significantly stronger purchasing power and steep decline in the rupee. While the performance of other investment channels and the stock market, as well as the sentiment of luxury purchasers, are all tightly correlated, the correlation between home loan interest rates is lower. This is mostly due to the fact that the majority of homebuyers in this segment rely less on home loans than they do on other forms of investment to cover their purchases of homes. Additionally, the Budget 2023’s measures will have an influence on luxury housing just as they will have an influence on homebuying decisions across all market sectors. Change in preference of investment High net worth individuals' (HNIs) investing behaviours have shifted dramatically as investment complexity, regulatory and taxation burdens, and asset class volatility have increased. HNIs have always preferred traditional real estate investments over other types, but the current economic climate has pushed the luxury segment to the fore. In today's unsettling environment, real estate remains the best investment despite local and international challenges. Right now, the stock market is excessively erratic and pessimistic. FD interest rates are still low. The housing market is more or less stable and significantly more positive than the volatile stock market. Residential real estate investing provides both a return on investment and long-term appreciation. Because it is a tangible asset, it also serves as a hedge against potential financial uncertainty. It remains the best option for investors. The main drivers of demand for second homes or vacation properties are high net worth individuals, non-resident Indians, and corporate professionals. People who have a steady income and savings but work remotely prefer to invest in opulent vacation homes surrounded by lush vegetation. Penthouses, condos, and villas in gated communities with open spaces, scenic views, good broadband access, security, and cutting-edge amenities such as a swimming pool, gym, spa, and health centre are in high demand. Given that the pandemic had isolated everyone for a long time, their desire to treasure community living has changed. Post-pandemic perspective shift Following the pandemic and lockdowns, there has been a paradigm shift in investors' perspectives. Gold and real estate have taken precedence over intangible assets. People are not afraid to put their money where their mouth is. As a result, rising demand from wealthy buyers is driving up the number of luxury home launches. See also: Chetan Bhagat acquires south Delhi apartment worth Rs 11.6 cr Lavelle Road's ancestral bungalow sold at Rs 27.5 cr in Bengaluru

Next Story
Infrastructure Urban

Infrastructure Opportunity Outlook by IMPACCT.Info

India’s infrastructure pipeline is witnessing dynamic activity across stages — from immediate bidding to future planning. IMPACCT segments these into three categories: Immediate, 3–6 Month, and Future Opportunities, enabling businesses to identify, prepare, and participate in high-value tenders and projects across sectors.To read the full article Click Here..

Next Story
Infrastructure Transport

No Freeway to Success

In FY21, the Indian highway network expanded at a daily rate of 37 km, setting a new record. This high more or less continued in the ensuing years, backed by the Ministry of Roads, Transport and Highways (MoRTH) awarding about 12,000 km of national highway projects annually from FY21 through to FY23. But project awarding slowed down to around 8,600 km in FY24 and is expected to have stayed at that level in FY25, observes Aniket Dani, Director – Research, Crisil Intelligence. Slower awards and slower execution go hand in hand. “The execution pace of national highways is estimated ..

Next Story
Infrastructure Urban

Breathing Room!

Hidden in plain sight, the Malabar Hill Forest Trail Project is a transformative initiative that brings together citizen-led vision, architectural sensitivity and sustainable construction to reclaim a forest stretch in the heart of Mumbai – without disturbing a single tree.Inaugurated on March 30, 2025, by Maharashtra Minister Mangal Prabhat Lodha, the project is the result of a unique collaboration between the Nepean Sea Road Citizens' Forum (NRCF), IMK Architects, the JSW Foundation, and the Brihanmumbai Municipal Corporation (BMC). This collaboration between citizens, architects, civic au..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?