M3M India, Smartworld Partner ELIE SAAB for Branded Homes

14 Jan 2026 CW Team

M3M India and Smartworld Developers have partnered with global fashion and lifestyle brand ELIE SAAB to launch Signature Residences by ELIE SAAB in Gurugram and Noida, marking the brand’s first branded residential developments in India. The projects reflect a growing demand for globally benchmarked luxury living among Indian homebuyers.

Planned as two distinct developments, the residences will be located at Sector 111, Smart City Delhi Airport (SCDA), Gurugram, and Sector 98, Noida. The collaboration brings together M3M India and Smartworld Developers’ regional execution expertise with ELIE SAAB’s design-led approach to interiors and lifestyle.

In Gurugram, the project forms part of The Billionaire’s Block within the 170-acre SCDA master development and will comprise 300 four-bedroom residences ranging from 4,200 to 4,650 sq ft, featuring waterfront views, wrap-around decks and private Jacuzzis. The Noida development, spread across six acres, will offer 200 three- and four-bedroom residences sized between 2,850 and 3,810 sq ft, along with 480 one- and two-bedroom apartments overlooking a golf course.

Interiors and common spaces across both developments will feature bespoke furniture and décor from the ELIE SAAB Maison collection, designed in collaboration with Carlo Colombo and crafted in Italy. Amenities will include concierge services, wellness and spa facilities, swimming pools, fitness centres, residents’ lounges and children’s play areas. The projects are scheduled for completion in 2030.

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