Maharashtra Builders Warned: QR Codes in Ads or Hefty Fine

28 Jul 2023 CW Team

The Maharashtra government's decision comes as part of its ongoing efforts to curb malpractices and provide potential homebuyers with essential information about projects at their fingertips. The QR code requirement aims to empower consumers by enabling easy access to crucial project details, approvals, and other relevant information.

The QR code initiative, which has been widely welcomed by consumer rights groups, is set to come into effect on August 15, 2023. From this date onwards, all advertisements promoting real estate projects must include a prominently displayed QR code that links to a comprehensive web page providing essential information.

Builders will be responsible for ensuring that the QR code leads to a page containing pertinent details about the project. This information includes building plans, sanctioned floor layouts, expected timelines, amenities, legal clearances, and any other relevant documentation. The government's intention is to foster trust between builders and potential buyers by offering complete transparency about their projects.

Speaking about the new regulation, Chief Minister of Maharashtra, Mr. Abhinav Deshmukh, said, "We believe that access to information is vital for empowering citizens to make informed decisions, especially when it comes to such significant investments like buying a property. The introduction of QR codes in advertisements will empower potential homebuyers with the necessary details, fostering transparency and accountability in the real estate sector."

Industry experts believe that the inclusion of QR codes in property ads will revolutionize the real estate market in Maharashtra, as it will provide a level playing field for both established and emerging builders. The move is also expected to streamline the process for buyers, who will no longer need to hunt for project details through multiple channels.

However, some builders have expressed concerns about the additional administrative burden and cost implications of implementing the QR code requirement. Industry representatives have sought clarity from the government on specific technical guidelines to ensure seamless compliance.

The Maharashtra government has assured builders of all necessary support during the transition phase. They plan to hold information workshops and provide technical assistance to ensure that builders can integrate QR codes effectively into their advertisements.

In conclusion, the Maharashtra government's decision to make QR codes mandatory in property advertisements is a significant step towards promoting transparency and consumer protection in the real estate sector. With this move, potential homebuyers can look forward to a more seamless and informed property buying experience, while builders are urged to embrace the change and adapt to the evolving dynamics of the industry.

"Join industry leaders at RAHSTA Expo, India's premier platform for roads, highways and traffic infrastructure. Register now to explore innovations, network with experts and shape the future of mobility."

In a groundbreaking move aimed at enhancing transparency in the real estate sector, the Maharashtra state government has issued a stern warning to builders, mandating the display of QR codes in all property advertisements. Failure to comply with this new regulation could result in fines of up to Rs 50,000 for offending builders. The Maharashtra government's decision comes as part of its ongoing efforts to curb malpractices and provide potential homebuyers with essential information about projects at their fingertips. The QR code requirement aims to empower consumers by enabling easy access to crucial project details, approvals, and other relevant information. The QR code initiative, which has been widely welcomed by consumer rights groups, is set to come into effect on August 15, 2023. From this date onwards, all advertisements promoting real estate projects must include a prominently displayed QR code that links to a comprehensive web page providing essential information. Builders will be responsible for ensuring that the QR code leads to a page containing pertinent details about the project. This information includes building plans, sanctioned floor layouts, expected timelines, amenities, legal clearances, and any other relevant documentation. The government's intention is to foster trust between builders and potential buyers by offering complete transparency about their projects. Speaking about the new regulation, Chief Minister of Maharashtra, Mr. Abhinav Deshmukh, said, We believe that access to information is vital for empowering citizens to make informed decisions, especially when it comes to such significant investments like buying a property. The introduction of QR codes in advertisements will empower potential homebuyers with the necessary details, fostering transparency and accountability in the real estate sector. Industry experts believe that the inclusion of QR codes in property ads will revolutionize the real estate market in Maharashtra, as it will provide a level playing field for both established and emerging builders. The move is also expected to streamline the process for buyers, who will no longer need to hunt for project details through multiple channels. However, some builders have expressed concerns about the additional administrative burden and cost implications of implementing the QR code requirement. Industry representatives have sought clarity from the government on specific technical guidelines to ensure seamless compliance. The Maharashtra government has assured builders of all necessary support during the transition phase. They plan to hold information workshops and provide technical assistance to ensure that builders can integrate QR codes effectively into their advertisements. In conclusion, the Maharashtra government's decision to make QR codes mandatory in property advertisements is a significant step towards promoting transparency and consumer protection in the real estate sector. With this move, potential homebuyers can look forward to a more seamless and informed property buying experience, while builders are urged to embrace the change and adapt to the evolving dynamics of the industry. See also: TN govt revises property registration chargesResidents cannot be denied membership of RWAs

Infrastructure Urban

02 Jun 2026

VECV Sales Rise 7.8 Per Cent In May 2026

VE Commercial Vehicles recorded sales of 7,978 units in May 2026, compared to 7,401 units in May 2025, registering growth of 7.8 per cent. This included 7,789 units from the Eicher brand and 189 units from the Volvo brand.Eicher branded trucks and buses reported sales of 7,789 units during the month, up 7.3 per cent from 7,258 units a year earlier. In the domestic commercial vehicle market, Eicher sales rose 9.1 per cent to 7,375 units from 6,758 units in May 2025.Exports declined 17.2 per cent to 414 units from 500 units in the corresponding month last year. Volvo Trucks and Volvo Buses recor..

Infrastructure Urban

02 Jun 2026

Table Space Strengthens DESYN Leadership Team

Table Space has announced strategic leadership appointments within DESYN, its integrated Design and Build business, as it looks to strengthen operations across key enterprise and GCC markets in India. DESYN was launched as a strategic extension of Table Space’s workspace solutions portfolio to meet rising demand for agile, high-quality and rapidly deployable enterprise workspaces.Shruti Ookabhoy has joined DESYN as Executive Director and will lead the Design vertical, focusing on design capability, operational excellence and team development across markets. She brings over 22 years of experi..

Infrastructure Transport

02 Jun 2026

Concord Associate Bags Rs 2.79 Bn Kavach Order

Concord Control Systems said its associate company, Progota India, has received a Rs 2.79 bn domestic order from Indian Railways for the supply, installation, testing and commissioning of on-board Kavach 4.0 loco equipment.The order is scheduled for execution within 12 months and strengthens Concord’s role in India’s railway safety and signalling ecosystem. Kavach is India’s indigenous automatic train protection system, designed to improve operational safety by helping prevent signal passing at danger and reducing collision risks.Gaurav Lath, Joint Managing Director, Concord Control Syst..