Michelin to be first tyre brand in India to get BEE accreditation

French tyre major Michelin told the media that it has become the first tyre brand in India to be accredited with the recently introduced star labelling programme by the Bureau of Energy Efficiency (BEE). Michelin X Multi Energy Z tyre has been awarded the industry's first fuel savings label with a 4-star rating by the Bureau of Energy Efficiency (BEE) and aims at enhancing sustainability and recently introduced performance standards for tyres. The tubeless truck and bus tyre is manufactured and developed by Michelin in India and delivers robust fuel savings, longevity with multiple re-treads, and safety on Indian terrain. Michelin said that the 4-star rated tyre pledges up to 8% more fuel saving. Michelin India Executive Director (Chennai Plant) Ranganathan Bhuvarahamurthy told the media that the introduction and standardisation of tyres performance and fuel efficiency parameters are a historic milestone for the Indian automotive industry and the company wants to congratulate the Government of India on this initiative. As a conqueror of high-performance and fuel-efficient tyres throughout the innovation history of the firm, Michelin is pleased to receive the first-star labelling for its Made in India tyre, reinforcing leadership in both innovation and manufacturing. In India, the company will deliver the finest products to the customers, which are best tailored to the nation's conditions and with the most developed global Michelin technologies, Bhuvarahamurthy stated. Michelin India Commercial Director (B2B) Devender Singh said that with the introduction of the star labelling, customers will now be better placed to choose tyres that are best fitted for their driving usage at the same time retaining their vehicles' fuel-efficient and safe. More and more certified low rolling resistance tyres on Indian roads will lead to better fuel savings for Indian fleets and would lead to the CO2 emissions reduction in India. Michelin is present in 177 countries, employs around 1.25 lakh individuals, and operates 68 tyre production facilities which together launched around 173 million tyres in 2021. Michelin has its headquarters in Clermont-Ferrand. Image Source Also read: Tyre industry welcomes draft norms by MoRTH