PioneerUrban launches Rs 3 billion senior living project ‘Advait’

10 Apr 2025 CW Team

PioneerUrban Land and Infrastructure has announced its entry into luxury senior living with a Rs 3 billion investment in ‘Advait’, a JV with J K Organisation. Located in Sector 50, Nirvana Country, Gurugram, the 2.6-acre project is scheduled for occupancy by early 2027.

‘Advait’ is the first IGBC platinum-certified senior living project in Haryana licensed under the State’s Retirement Policy. It features two-bedroom apartments with caretaker’s rooms across 18-storey towers. The complex includes a 35,000 sq ft clubhouse, wellness facilities, and round-the-clock medical support by Fortis Hospital Gurugram.

India’s senior living housing demand is projected to hit 2.3 million units by 2030. Positioned to address this growth, ‘Advait’ offers modern, vehicle-free green landscapes and air-purified homes to promote healthy living.

“We are proud to expand our presence in the Senior Living space with the launch of Advait. Our investment reaffirms our commitment towards creating exceptional luxurious living spaces. With a strong focus on sustainability, cutting-edge architecture, and resident-centric designs, we will continue to set new benchmarks in the uber-luxury real estate sector.”

— Manish Periwal, Chairman & Managing Director, PioneerUrban

“India has shown remarkable enthusiasm for the senior living concept. While the industry has traditionally been concentrated in Southern India (accounting for 40% of current inventory), we are now witnessing significant growth in other emerging regions, particularly in the North. Advait is a testament to this evolution, reflecting our keen vision to foster an ecosystem of exceptional real estate projects that cater to both present and future needs.”

— Rakesh Bohra, Chief Operating Officer, PioneerUrban

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