Shubhashish Homes, part of JK Jajoo Ventures, reported pre-sales of Rs 4.23 billion in FY25, nearly doubling from Rs 2.11 billion in the previous financial year, reflecting a year-on-year growth of about 100 per cent. Building on this momentum, the company has set a pre-sales target of Rs 8.5 billion for FY26, signalling confidence in demand, expansion plans and brand positioning. The announcement was made at the company’s annual event held in Jaipur, attended by stakeholders, partners and leadership. The company also introduced its new brand identity, “Sa – The House of Shubhashish”, bringing all developments under a unified brand framework. The rebranding includes a refreshed visual identity and reinforces its focus on quality, sustainability and customer experience. The performance was driven by projects such as Shubhashish Geeta, Shubhashish Prakash, Shubhashish Marina and Shubhashish Forest, which have seen steady demand. Jai Krishan Jajoo, Founder & Chairman, The House of Shubhashish, said, “Extraordinary customer service is not our strategy—it is our culture; it defines who we are. It drives us, differentiates us, and inspires us to care for our customers as we would for our own family. This milestone belongs to every member of our team whose unwavering dedication made this possible. At The House of Shubhashish, we believe our customers are akin to God—this philosophy shapes every decision we take and every home we create. We remain deeply committed to delivering not just residences, but meaningful living experiences rooted in trust, quality, and care.” Mohit Jajoo, CEO & Executive Director, The House of Shubhashish, said, “India’s real estate sector is witnessing a strong phase of structural growth, driven by rising aspirations, urbanisation, and increased trust in branded developers. At The House of Shubhashish, FY25 has been a landmark year, marked by significant scale, strong demand across our projects, and disciplined execution, laying a solid foundation for sustained growth in the years ahead. We are now entering a new phase of expansion, with plans to enter three new states and three new cities including, Indore, Prayagraj, and Mumbai, subject to necessary approvals. We have set an ambitious target of ₹850 crore and the successful launch of all projects in our pipeline. We have a GDV of ₹2,500 crore in the pipeline and will be adding another ₹1,000 crore in this financial year. We look forward to a strong and promising year ahead.” The company also outlined expansion plans across new geographies, including Indore, Prayagraj and Mumbai, subject to approvals. It has a project pipeline with a GDV of Rs 25 billion and plans to add another Rs 10 billion during the year. Cricketer Kapil Dev, brand ambassador, congratulated the company on the milestone. With a refreshed identity and expansion roadmap, the company aims to strengthen its presence through value-driven residential developments.