Genefied Unveils Refreshed Brand Identity for Next Growth Phase

22 Sep 2025 CW Team

The new visual identity is led by a bold ‘G’, symbolising growth, gravity, and a global outlook, while an embedded upward arrow represents progress, automation, and real-time efficiency. The gradient transition from deep blue to teal green signifies trust, stability, agility, and innovation, aligning with Genefied’s evolution into an AI-native company.

Simplicity and adaptability define the design, ensuring relevance across mobile interfaces, blockchain tags, digital dashboards, and QR codes. It communicates robust systems, machine learning, and seamless traceability, all while remaining user-friendly for brands across apparel, FMCG, electronics, and pharmaceuticals.

The updated tagline, “Scale Every Interaction,” highlights Genefied’s mission to help businesses create meaningful, technology-powered connections across every stakeholder touchpoint. Founder and CEO Ayush Jhawar said:

“This rebranding reflects how far we have progressed and our readiness for the future. Our renewed identity signals a stronger focus on innovation, scalability, and solving industry challenges with smarter solutions.”

CMO Bhavana Khera added, “The refreshed brand captures our shift from a functional solution provider to a strategic partner for modern CPG brands.” CRO Arsh Kabir Singh Gujral noted, “This identity brings clarity to our value proposition, supports deeper engagement, and reflects our capability to deliver impactful outcomes for clients and partners alike.”

The transition to the new identity begins in September across all touchpoints, including the website, social media, and product interfaces, supporting Genefied’s expansion into the MENA region and further strengthening its position in the FMCG sector.

Genefied, a leading IT services and consulting company for CPG brands, has launched an updated brand identity to mark its five-year milestone and signal its next stage of growth in loyalty, traceability, and digital warranty solutions. The refreshed identity reflects the company’s focus on innovation, scalability, and AI-driven digital transformation.The new visual identity is led by a bold ‘G’, symbolising growth, gravity, and a global outlook, while an embedded upward arrow represents progress, automation, and real-time efficiency. The gradient transition from deep blue to teal green signifies trust, stability, agility, and innovation, aligning with Genefied’s evolution into an AI-native company.Simplicity and adaptability define the design, ensuring relevance across mobile interfaces, blockchain tags, digital dashboards, and QR codes. It communicates robust systems, machine learning, and seamless traceability, all while remaining user-friendly for brands across apparel, FMCG, electronics, and pharmaceuticals.The updated tagline, “Scale Every Interaction,” highlights Genefied’s mission to help businesses create meaningful, technology-powered connections across every stakeholder touchpoint. Founder and CEO Ayush Jhawar said:“This rebranding reflects how far we have progressed and our readiness for the future. Our renewed identity signals a stronger focus on innovation, scalability, and solving industry challenges with smarter solutions.”CMO Bhavana Khera added, “The refreshed brand captures our shift from a functional solution provider to a strategic partner for modern CPG brands.” CRO Arsh Kabir Singh Gujral noted, “This identity brings clarity to our value proposition, supports deeper engagement, and reflects our capability to deliver impactful outcomes for clients and partners alike.”The transition to the new identity begins in September across all touchpoints, including the website, social media, and product interfaces, supporting Genefied’s expansion into the MENA region and further strengthening its position in the FMCG sector.

Infrastructure Transport

06 Feb 2026

Lucknow Metro East-West Corridor Consultancy Contract Awarded

The Uttar Pradesh Metro Rail Corporation has awarded the first construction-related consultancy contract for the Lucknow Metro East West Corridor to a joint venture of AYESA Ingenieria Arquitectura SAU and AYESA India Pvt Ltd. The firm was declared the lowest bidder for the Detailed Design Consultant contract for Lucknow Metro Line-2 under Phase 1B and the contract was recommended following the financial bid. The contract is valued at Rs 159.0 million (mn), covering design services for the corridor. Lucknow Metro Line-2 envisages the construction of an 11.165 kilometre corridor connecting Cha..

Infrastructure Urban

06 Feb 2026

Div Com Kashmir Urges Fast Tracking Of Jhelum Water Transport Project

The Divisional Commissioner of Kashmir has called for the fast-tracking of the Jhelum water transport project, urging district administrations and relevant agencies to accelerate planning and clearances. In a meeting convened at the divisional headquarters, the commissioner instructed officials from irrigation, public health engineering and municipal departments to prioritise the project and coordinate survey and design work. The directive emphasised removal of administrative bottlenecks and close monitoring to ensure timely mobilisation of resources and contractors. Officials were told to in..

Infrastructure Urban

06 Feb 2026

Interarch Reports Strong Q3 And Nine Month Results

Interarch Building Solutions Limited reported unaudited results for the third quarter and nine months ended 31 December 2025, recording strong revenue growth driven by execution and a robust order book. Net revenue for the third quarter rose by 43.7 per cent to Rs 5.225 billion (bn), compared with Rs 3.636 bn a year earlier, reflecting heightened demand in pre-engineered building projects. The company’s total order book as at 31 January 2026 stood at Rs 16.85 bn, supporting near-term visibility. EBITDA excluding other income for the quarter increased by 43.2 per cent to Rs 503 million (mn),..