Genefied Unveils Refreshed Brand Identity for Next Growth Phase

22 Sep 2025 CW Team

The new visual identity is led by a bold ‘G’, symbolising growth, gravity, and a global outlook, while an embedded upward arrow represents progress, automation, and real-time efficiency. The gradient transition from deep blue to teal green signifies trust, stability, agility, and innovation, aligning with Genefied’s evolution into an AI-native company.

Simplicity and adaptability define the design, ensuring relevance across mobile interfaces, blockchain tags, digital dashboards, and QR codes. It communicates robust systems, machine learning, and seamless traceability, all while remaining user-friendly for brands across apparel, FMCG, electronics, and pharmaceuticals.

The updated tagline, “Scale Every Interaction,” highlights Genefied’s mission to help businesses create meaningful, technology-powered connections across every stakeholder touchpoint. Founder and CEO Ayush Jhawar said:

“This rebranding reflects how far we have progressed and our readiness for the future. Our renewed identity signals a stronger focus on innovation, scalability, and solving industry challenges with smarter solutions.”

CMO Bhavana Khera added, “The refreshed brand captures our shift from a functional solution provider to a strategic partner for modern CPG brands.” CRO Arsh Kabir Singh Gujral noted, “This identity brings clarity to our value proposition, supports deeper engagement, and reflects our capability to deliver impactful outcomes for clients and partners alike.”

The transition to the new identity begins in September across all touchpoints, including the website, social media, and product interfaces, supporting Genefied’s expansion into the MENA region and further strengthening its position in the FMCG sector.

Genefied, a leading IT services and consulting company for CPG brands, has launched an updated brand identity to mark its five-year milestone and signal its next stage of growth in loyalty, traceability, and digital warranty solutions. The refreshed identity reflects the company’s focus on innovation, scalability, and AI-driven digital transformation.The new visual identity is led by a bold ‘G’, symbolising growth, gravity, and a global outlook, while an embedded upward arrow represents progress, automation, and real-time efficiency. The gradient transition from deep blue to teal green signifies trust, stability, agility, and innovation, aligning with Genefied’s evolution into an AI-native company.Simplicity and adaptability define the design, ensuring relevance across mobile interfaces, blockchain tags, digital dashboards, and QR codes. It communicates robust systems, machine learning, and seamless traceability, all while remaining user-friendly for brands across apparel, FMCG, electronics, and pharmaceuticals.The updated tagline, “Scale Every Interaction,” highlights Genefied’s mission to help businesses create meaningful, technology-powered connections across every stakeholder touchpoint. Founder and CEO Ayush Jhawar said:“This rebranding reflects how far we have progressed and our readiness for the future. Our renewed identity signals a stronger focus on innovation, scalability, and solving industry challenges with smarter solutions.”CMO Bhavana Khera added, “The refreshed brand captures our shift from a functional solution provider to a strategic partner for modern CPG brands.” CRO Arsh Kabir Singh Gujral noted, “This identity brings clarity to our value proposition, supports deeper engagement, and reflects our capability to deliver impactful outcomes for clients and partners alike.”The transition to the new identity begins in September across all touchpoints, including the website, social media, and product interfaces, supporting Genefied’s expansion into the MENA region and further strengthening its position in the FMCG sector.

Real Estate

31 Oct 2025

Birla Estates Tops Global GRESB 2025 Rankings

Birla Estates (BEPL), a wholly owned subsidiary of Aditya Birla Real Estate (formerly Century Textiles and Industries Limited), has been recognised as a Sector Leader in the 2025 GRESB Real Estate Assessment, securing top honours across multiple global and regional categories.Birla Estates’ Achievements in GRESB 2025:Global Sector Leader – ResidentialGlobal Sector Leader – Non-Listed ResidentialRegional Sector Leader – Asia – ResidentialRegional Sector Leader – Non-Listed – Asia – ResidentialThese distinctions reaffirm Birla Estates’ exceptional performance in Environmental, ..

Infrastructure Transport

31 Oct 2025

Progota India Secures RDSO Clearance for Kavach 4.0

Concord Control Systems, one of India’s leading manufacturers of embedded electronic and critical system solutions, announced that its associate company, Progota India, has received Technical Prototype Clearance from the Research Designs and Standards Organisation (RDSO) for Kavach 4.0, the latest version of Indian Railways’ indigenous Automatic Train Protection (ATP) system.With this clearance, Progota has been formally approved to execute its ongoing trial order from South Central Railway, marking a key milestone in India’s railway modernization journey. The approval also establishes P..

Infrastructure Urban

31 Oct 2025

MPS Interactive Systems Completes Full Acquisition of Liberate Group

MPS Interactive Systems (MPSi), a material subsidiary of MPS, has completed the acquisition of the remaining shareholding in the Liberate Group of Companies—comprising Liberate Learning, App-eLearn, and Liberate eLearning.With this transaction, MPSi now holds 100 per cent ownership of all entities within the Liberate Group, making them its wholly owned subsidiaries. The acquisition was executed in line with the valuation methodology defined in the original transaction documents.Commenting on the development, Rahul Arora, Chairman and CEO of MPS, said, “The corporate learning sector continu..