Poonawalla Fincorp Deploys AI for Marketing and Compliance

27 May 2025 CW Team

Poonawalla Fincorp Limited, a Cyrus Poonawalla Group-promoted non-banking finance company (NBFC), has launched artificial intelligence (AI)-powered solutions to enhance its marketing and compliance functions. The transformation aims to deliver personalised customer experiences and improve regulatory agility.

The company has implemented an AI-led customer targeting tool that creates over one hundred borrower personas. This enhances acquisition efforts through data-driven performance marketing, supported by eighty to one hundred automated retargeting campaigns. Additionally, the website now includes a self-serve portal, referral journeys via QR codes, and multilingual support in five languages planned in the next phase.

To strengthen governance, Poonawalla Fincorp has built an in-house AI compliance system that scans Reserve Bank of India (RBI) advisories, maps them to internal policies, and flags actions required. It also recommends actionable steps for timely closures, with human oversight maintained throughout.

In future phases, this platform will auto-generate compliance notes, reducing turnaround times from two or three days to near-instant. The company is also leveraging generative AI for faster content creation across customer touchpoints.

With these advancements, the NBFC aims to balance innovation with control, reaffirming its commitment to responsible digital transformation.

Source:Poonawalla Fincorp Limited press release

Infrastructure Transport

10 Jul 2026

Uttar Pradesh unveils infrastructure-led growth roadmap at RAHSTA

Mumbai, 9 July 2026: Uttar Pradesh’s ambitious infrastructure-led growth strategy took centre stage on Day 2 of the 16th RAHSTA Expo, where senior government officials outlined how expressways, industrial corridors and technology-driven governance are transforming the state into one of India's most attractive investment destinations.Delivering the keynote address, Srihari Pratap Shahi, IAS, Additional Chief Executive Officer, Uttar Pradesh Expressways Industrial Development Authority (UPEIDA), highlighted the state's long-term vision of integrating world-class expressways with industrial dev..

NCW closes PRIME Offices Fund at Rs 40 billion

Nuvama and Cushman & Wakefield Management (NCW) has announced the final close of its flagship PRIME Offices Fund at approximately Rs 40 billion, exceeding its original target of Rs 30 billion following strong investor demand.The fund was launched to provide Indian investors with access to institutional-grade commercial office assets across key office markets in the country. According to NCW, the increase in the fund size was supported by strong investor participation and the availability of investment opportunities in India's office sector.The fund has already committed around 45 per cent ..

Mayfair Housing adopts Autodesk Forma for digital project planning

Mayfair Housing has entered into a three-year strategic partnership with Autodesk to deploy Autodesk Forma, an AI-enabled cloud platform, as part of its digital transformation programme aimed at improving project planning and execution across its development and redevelopment portfolio.The platform will be integrated into the company's Building Information Modelling (BIM) workflow to support architects, planners and project teams during the early stages of design and development. Autodesk Forma combines real-world data, environmental simulations and collaborative workflows to facilitate data-d..