Poonawalla Fincorp Deploys AI for Marketing and Compliance

27 May 2025 CW Team

Poonawalla Fincorp Limited, a Cyrus Poonawalla Group-promoted non-banking finance company (NBFC), has launched artificial intelligence (AI)-powered solutions to enhance its marketing and compliance functions. The transformation aims to deliver personalised customer experiences and improve regulatory agility.

The company has implemented an AI-led customer targeting tool that creates over one hundred borrower personas. This enhances acquisition efforts through data-driven performance marketing, supported by eighty to one hundred automated retargeting campaigns. Additionally, the website now includes a self-serve portal, referral journeys via QR codes, and multilingual support in five languages planned in the next phase.

To strengthen governance, Poonawalla Fincorp has built an in-house AI compliance system that scans Reserve Bank of India (RBI) advisories, maps them to internal policies, and flags actions required. It also recommends actionable steps for timely closures, with human oversight maintained throughout.

In future phases, this platform will auto-generate compliance notes, reducing turnaround times from two or three days to near-instant. The company is also leveraging generative AI for faster content creation across customer touchpoints.

With these advancements, the NBFC aims to balance innovation with control, reaffirming its commitment to responsible digital transformation.

Source:Poonawalla Fincorp Limited press release

Infrastructure Transport

06 Feb 2026

Lucknow Metro East-West Corridor Consultancy Contract Awarded

The Uttar Pradesh Metro Rail Corporation has awarded the first construction-related consultancy contract for the Lucknow Metro East West Corridor to a joint venture of AYESA Ingenieria Arquitectura SAU and AYESA India Pvt Ltd. The firm was declared the lowest bidder for the Detailed Design Consultant contract for Lucknow Metro Line-2 under Phase 1B and the contract was recommended following the financial bid. The contract is valued at Rs 159.0 million (mn), covering design services for the corridor. Lucknow Metro Line-2 envisages the construction of an 11.165 kilometre corridor connecting Cha..

Div Com Kashmir Urges Fast Tracking Of Jhelum Water Transport Project

The Divisional Commissioner of Kashmir has called for the fast-tracking of the Jhelum water transport project, urging district administrations and relevant agencies to accelerate planning and clearances. In a meeting convened at the divisional headquarters, the commissioner instructed officials from irrigation, public health engineering and municipal departments to prioritise the project and coordinate survey and design work. The directive emphasised removal of administrative bottlenecks and close monitoring to ensure timely mobilisation of resources and contractors. Officials were told to in..

Interarch Reports Strong Q3 And Nine Month Results

Interarch Building Solutions Limited reported unaudited results for the third quarter and nine months ended 31 December 2025, recording strong revenue growth driven by execution and a robust order book. Net revenue for the third quarter rose by 43.7 per cent to Rs 5.225 billion (bn), compared with Rs 3.636 bn a year earlier, reflecting heightened demand in pre-engineered building projects. The company’s total order book as at 31 January 2026 stood at Rs 16.85 bn, supporting near-term visibility. EBITDA excluding other income for the quarter increased by 43.2 per cent to Rs 503 million (mn),..