Poonawalla Fincorp Deploys AI for Marketing and Compliance

27 May 2025 CW Team

Poonawalla Fincorp Limited, a Cyrus Poonawalla Group-promoted non-banking finance company (NBFC), has launched artificial intelligence (AI)-powered solutions to enhance its marketing and compliance functions. The transformation aims to deliver personalised customer experiences and improve regulatory agility.

The company has implemented an AI-led customer targeting tool that creates over one hundred borrower personas. This enhances acquisition efforts through data-driven performance marketing, supported by eighty to one hundred automated retargeting campaigns. Additionally, the website now includes a self-serve portal, referral journeys via QR codes, and multilingual support in five languages planned in the next phase.

To strengthen governance, Poonawalla Fincorp has built an in-house AI compliance system that scans Reserve Bank of India (RBI) advisories, maps them to internal policies, and flags actions required. It also recommends actionable steps for timely closures, with human oversight maintained throughout.

In future phases, this platform will auto-generate compliance notes, reducing turnaround times from two or three days to near-instant. The company is also leveraging generative AI for faster content creation across customer touchpoints.

With these advancements, the NBFC aims to balance innovation with control, reaffirming its commitment to responsible digital transformation.

Source:Poonawalla Fincorp Limited press release

Infrastructure Transport

01 Sep 2025

Indian Railways Marks New Milestone with 4.5 km Long ‘Rudrastra’ Trial

Indian Railways has successfully conducted the trial run of Asia’s longest freight train, named ‘Rudrastra’, achieving a new milestone in cargo transportation, as per news reports. The 4.5 km-long train began its trial from Ganjkhwaja railway station in Chandauli, Uttar Pradesh, and travelled to Garhwa in Jharkhand. Covering a distance of 209 km in 5 hours and 10 minutes, it maintained an average speed of 40.5 km per hour. The train was formed by combining three long-haul racks, with ..

UltraTech Launches India’s First On-Site Hybrid RTC Renewable Energy Project

UltraTech Cement has operationalised a 7.5 MW round-the-clock (RTC) hybrid renewable energy project at its Sewagram Cement Works in Gujarat. The first-of-its-kind solution combines bifacial solar modules with trackers, wind energy and battery storage, co-located on-site, to ensure uninterrupted power for cement manufacturing without grid reliance. The project was executed in collaboration with clean energy solutions provider Gentari. Installed as a behind-the-meter system, it is the country..

Patna Metro Trials Successful, Red Line Priority Corridor to Launch This Month

Patna is set to roll out its first metro rail service later this month, with successful trial runs conducted on the Red Line priority corridor, the Patna Metro Rail Corporation announced.On 7 September, a metro train completed a test run between the Patna depot and Bhootnath station. Officials said the trials involved rigorous checks of rolling stock fitness, overhead electrification (OHE), and track alignment and stability to ensure operational safety and performance.The corridor from the New Pataliputra Bus Terminal to Bhoothnath has been designated as the priority stretch and will be the fi..