Poonawalla Fincorp Deploys AI for Marketing and Compliance

27 May 2025 CW Team

Poonawalla Fincorp Limited, a Cyrus Poonawalla Group-promoted non-banking finance company (NBFC), has launched artificial intelligence (AI)-powered solutions to enhance its marketing and compliance functions. The transformation aims to deliver personalised customer experiences and improve regulatory agility.

The company has implemented an AI-led customer targeting tool that creates over one hundred borrower personas. This enhances acquisition efforts through data-driven performance marketing, supported by eighty to one hundred automated retargeting campaigns. Additionally, the website now includes a self-serve portal, referral journeys via QR codes, and multilingual support in five languages planned in the next phase.

To strengthen governance, Poonawalla Fincorp has built an in-house AI compliance system that scans Reserve Bank of India (RBI) advisories, maps them to internal policies, and flags actions required. It also recommends actionable steps for timely closures, with human oversight maintained throughout.

In future phases, this platform will auto-generate compliance notes, reducing turnaround times from two or three days to near-instant. The company is also leveraging generative AI for faster content creation across customer touchpoints.

With these advancements, the NBFC aims to balance innovation with control, reaffirming its commitment to responsible digital transformation.

Source:Poonawalla Fincorp Limited press release

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