+
Aditya Birla Group to unveil Birla Opus Paints in Q4
Paint

Aditya Birla Group to unveil Birla Opus Paints in Q4

Grasim Industries, the flagship company of the Aditya Birla Group, declared that it would be launching its paints business, which will be known as Birla Opus, in the fourth quarter of FY24. The company stated that this move marks their entry into the decorative paints segment.

Kumar Mangalam Birla, the chairman of the Aditya Birla Group, expressed that their decision to venture into decorative paints is a strategic choice within their portfolio. He mentioned that this strategic move will allow them to tap into a high-growth market and expand their presence in the dynamic Indian consumer landscape. He also added that their goal is to become a profitable player ranked second in the industry in the upcoming years.

Previously, Grasim had committed to investing approximately Rs 100 billion to establish its presence in the paints business. In this endeavour, they plan to compete with established manufacturers such as Asian Paints, Berger Paints, Kansai Nerolac Paints, and Akzo Nobel India, among others.

In the meantime, the company reported that it had successfully conducted pilot runs of its painting services in major metropolitan areas and introduced a variety of imported wood finishes to the market.

Grasim proudly revealed the locations of its manufacturing plants, which are situated in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal. These plants will collectively have a total capacity of 1,332 million litres per annum (MLPA). Additionally, they have established a research and development (R&D) facility in Maharashtra.

The current valuation of India's decorative paints industry stands at Rs 700 billion.

Also read: 
E-rickshaw associations urge Inclusion in Vision 2030
Delhi-Mumbai Eway faces issues despite reduced travel time

Grasim Industries, the flagship company of the Aditya Birla Group, declared that it would be launching its paints business, which will be known as Birla Opus, in the fourth quarter of FY24. The company stated that this move marks their entry into the decorative paints segment. Kumar Mangalam Birla, the chairman of the Aditya Birla Group, expressed that their decision to venture into decorative paints is a strategic choice within their portfolio. He mentioned that this strategic move will allow them to tap into a high-growth market and expand their presence in the dynamic Indian consumer landscape. He also added that their goal is to become a profitable player ranked second in the industry in the upcoming years. Previously, Grasim had committed to investing approximately Rs 100 billion to establish its presence in the paints business. In this endeavour, they plan to compete with established manufacturers such as Asian Paints, Berger Paints, Kansai Nerolac Paints, and Akzo Nobel India, among others. In the meantime, the company reported that it had successfully conducted pilot runs of its painting services in major metropolitan areas and introduced a variety of imported wood finishes to the market. Grasim proudly revealed the locations of its manufacturing plants, which are situated in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal. These plants will collectively have a total capacity of 1,332 million litres per annum (MLPA). Additionally, they have established a research and development (R&D) facility in Maharashtra. The current valuation of India's decorative paints industry stands at Rs 700 billion. Also read:  E-rickshaw associations urge Inclusion in Vision 2030 Delhi-Mumbai Eway faces issues despite reduced travel time

Related Stories

Gold Stories

Next Story
Real Estate

Peninsula Land launches 19 luxury villas in Pune

Pune’s residential landscape is witnessing a shift as premium homebuyers increasingly seek larger spaces, privacy and independent living options beyond high-rise apartments. Addressing this demand, Peninsula Land Limited, part of the Ashok Piramal Group, has launched AshokVillas, an exclusive collection of 19 premium furnished villas in Gahunje, Pune.The development combines the independence of a standalone home with the convenience and security of a managed residential community. Designed around low-density horizontal living, AshokVillas offers residents private spaces while providing acces..

Next Story
Infrastructure Urban

MyBranch Expands South India Network with 16 Workspace Centres

MyBranch has expanded its South India presence with a 50,000 sq ft flexible workspace network comprising 16 centres across 14 cities in Andhra Pradesh, Karnataka, Tamil Nadu and Telangana.The expansion reflects growing demand for flexible office infrastructure as businesses establish regional teams, satellite offices and operations beyond traditional metropolitan markets. MyBranch’s network spans Bengaluru, Coimbatore, Guntur, Hanamkonda, Hubballi, Hyderabad, Madurai, Mangaluru, Rajahmundry, Salem, Tirupati, Vellore, Vijayawada and Visakhapatnam, with a large office space in Chennai also und..

Next Story
Building Material

Walplast Launches Moisture-Resistant Gypsum Plaster Solutions

Walplast Products Pvt. Ltd. has expanded its HomeSure GypEx portfolio with the launch of GypEx MoistShield and GypEx Gold, two gypsum plaster solutions designed to address moisture-prone applications and improve plastering efficiency.The new products have been developed in response to the growing demand for faster construction processes, improved material performance and consistent surface quality. The solutions aim to simplify interior plastering while addressing specific application requirements across construction environments.“Through HomeSure GypEx MoistShield and GypEx Gold, we are exp..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code