Aditya Birla Group to unveil Birla Opus Paints in Q4
Paint

Aditya Birla Group to unveil Birla Opus Paints in Q4

Grasim Industries, the flagship company of the Aditya Birla Group, declared that it would be launching its paints business, which will be known as Birla Opus, in the fourth quarter of FY24. The company stated that this move marks their entry into the decorative paints segment.

Kumar Mangalam Birla, the chairman of the Aditya Birla Group, expressed that their decision to venture into decorative paints is a strategic choice within their portfolio. He mentioned that this strategic move will allow them to tap into a high-growth market and expand their presence in the dynamic Indian consumer landscape. He also added that their goal is to become a profitable player ranked second in the industry in the upcoming years.

Previously, Grasim had committed to investing approximately Rs 100 billion to establish its presence in the paints business. In this endeavour, they plan to compete with established manufacturers such as Asian Paints, Berger Paints, Kansai Nerolac Paints, and Akzo Nobel India, among others.

In the meantime, the company reported that it had successfully conducted pilot runs of its painting services in major metropolitan areas and introduced a variety of imported wood finishes to the market.

Grasim proudly revealed the locations of its manufacturing plants, which are situated in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal. These plants will collectively have a total capacity of 1,332 million litres per annum (MLPA). Additionally, they have established a research and development (R&D) facility in Maharashtra.

The current valuation of India's decorative paints industry stands at Rs 700 billion.

Also read: 
E-rickshaw associations urge Inclusion in Vision 2030
Delhi-Mumbai Eway faces issues despite reduced travel time

Grasim Industries, the flagship company of the Aditya Birla Group, declared that it would be launching its paints business, which will be known as Birla Opus, in the fourth quarter of FY24. The company stated that this move marks their entry into the decorative paints segment. Kumar Mangalam Birla, the chairman of the Aditya Birla Group, expressed that their decision to venture into decorative paints is a strategic choice within their portfolio. He mentioned that this strategic move will allow them to tap into a high-growth market and expand their presence in the dynamic Indian consumer landscape. He also added that their goal is to become a profitable player ranked second in the industry in the upcoming years. Previously, Grasim had committed to investing approximately Rs 100 billion to establish its presence in the paints business. In this endeavour, they plan to compete with established manufacturers such as Asian Paints, Berger Paints, Kansai Nerolac Paints, and Akzo Nobel India, among others. In the meantime, the company reported that it had successfully conducted pilot runs of its painting services in major metropolitan areas and introduced a variety of imported wood finishes to the market. Grasim proudly revealed the locations of its manufacturing plants, which are situated in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal. These plants will collectively have a total capacity of 1,332 million litres per annum (MLPA). Additionally, they have established a research and development (R&D) facility in Maharashtra. The current valuation of India's decorative paints industry stands at Rs 700 billion. Also read:  E-rickshaw associations urge Inclusion in Vision 2030 Delhi-Mumbai Eway faces issues despite reduced travel time

Related Stories

Gold Stories

Next Story
Products

Koemmerling opens Navi Mumbai experience centre

Koemmerling, a brand of the profine Group, has expanded its presence in the Mumbai metropolitan region with the opening of a new experience centre in Navi Mumbai and launched its Allure S46 minimal sliding door system for the Indian market.Located in CBD Belapur, the facility was inaugurated by Peter Mrosik, Owner and CEO, profine Group, along with Farid Khan, Chairman and Managing Director, profine India, and Kamal Bajaj, CEO, profine India.The company said the new centre will showcase its portfolio of uPVC and aluminium window and door systems to architects, developers and homeowners.The ina..

Next Story
Products

India's waterproofing market nears Rs 150 bn milestone

India's waterproofing industry is approaching a market size of Rs 150 billion and is expected to surpass the $2 billion milestone, according to speakers at the 2nd India International Waterproofers Conference & Expo 2026 organised by the Waterproofers Association of India (WAI) in New Delhi.The two-day event brought together more than 20 speakers, 55 international delegates and 53 exhibition booths, with discussions focusing on climate-resilient construction, advanced waterproofing technologies and international collaboration.Inaugurating the event, Durga Shanker Mishra, former Secretary, ..

Next Story
Real Estate

Dilip Buildcon Q1 FY27 Revenue at Rs 23.78 billion

Dilip Buildcon Limited reported consolidated revenue from operations of Rs 2,378 crore in Q1 FY27, along with EBITDA of Rs 429 crore and profit after tax of Rs 128 crore.Consolidated EBITDA margin stood at 18.1%, improving from 17.1% in Q4 FY26. On a standalone basis, revenue from operations was Rs 1,930 crore, EBITDA stood at Rs 199 crore and PAT was Rs 39 crore, with an EBITDA margin of 10.3%.The company’s order book stood at Rs 27,691 crore as of 30 June 2026, compared with Rs 28,830 crore as of 31 March 2026. Roads and highways accounted for 17.1% of the order book, irrigation and water ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement