Aditya Birla Group to unveil Birla Opus Paints in Q4

18 Sep 2023 CW Team

Grasim Industries, the flagship company of the Aditya Birla Group, declared that it would be launching its paints business, which will be known as Birla Opus, in the fourth quarter of FY24. The company stated that this move marks their entry into the decorative paints segment.

Kumar Mangalam Birla, the chairman of the Aditya Birla Group, expressed that their decision to venture into decorative paints is a strategic choice within their portfolio. He mentioned that this strategic move will allow them to tap into a high-growth market and expand their presence in the dynamic Indian consumer landscape. He also added that their goal is to become a profitable player ranked second in the industry in the upcoming years.

Previously, Grasim had committed to investing approximately Rs 100 billion to establish its presence in the paints business. In this endeavour, they plan to compete with established manufacturers such as Asian Paints, Berger Paints, Kansai Nerolac Paints, and Akzo Nobel India, among others.

In the meantime, the company reported that it had successfully conducted pilot runs of its painting services in major metropolitan areas and introduced a variety of imported wood finishes to the market.

Grasim proudly revealed the locations of its manufacturing plants, which are situated in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal. These plants will collectively have a total capacity of 1,332 million litres per annum (MLPA). Additionally, they have established a research and development (R&D) facility in Maharashtra.

The current valuation of India's decorative paints industry stands at Rs 700 billion.

Also read:
E-rickshaw associations urge Inclusion in Vision 2030
Delhi-Mumbai Eway faces issues despite reduced travel time

Real Estate

07 Jul 2026

Pecan Realty Completes Rs 1.5 Billion Transactions

Pecan Realty has recently completed four institutional transactions worth over Rs 1.5 billion over the past two years, strengthening its position as an execution-led real estate platform. The deals include resolution-led acquisitions, structured finance transactions and capital partnerships across its development portfolio.The transactions covered acquisitions through the National Company Law Tribunal process and helped provide repayment or exits to both private and public sector lenders. The company said the deals demonstrate its ability to resolve complex project situations, work with instit..

SNN Estates Expands North Bengaluru Housing Project

SNN Estates has announced an expansion of its SNN Estates Felicity residential project in North Bengaluru following strong buyer demand, with 75 per cent of the first-phase inventory sold within three days of launch.The developer will add 76 apartments in the new phase, taking the project's estimated revenue potential to around Rs 1,000 crore upon completion of Phase 2.Spread across 6.5 acres in Rachenahalli, near Manyata Tech Park, the project comprises 604 apartments in 1.5, 2, 2.5, 3 and 4 BHK configurations. The development includes a 50,000-sq-ft clubhouse with amenities such as sports co..

SCG Drives ASEAN Industrial Transformation Strategy

SCG is strengthening its focus on ASEAN as a key growth region by advancing industrial transformation, enhancing competitiveness and building resilient regional value chains. Thammasak Sethaudom, President and Chief Executive Officer, SCG, highlighted the need for industries to continuously develop capabilities, strengthen resilience and deepen regional cooperation to achieve sustainable long-term growth.SCG views ASEAN as an important growth engine alongside China, supported by favourable demographics, trade connectivity and investment flows. With ASEAN’s GDP projected to grow by around 4.7..