Berger Paints Unveils Easy Clean Campaign Celebrating Childhood

10 Sep 2025 CW Team

Berger Paints India, the country’s second largest paint and coatings company and pioneer of washable interior emulsions, has launched a new television and digital campaign for Berger Easy Clean Interior Paint. The campaign reinforces its promise: “No Daag. No Tension. Only Beautiful Walls.”

Conceptualised by Lowe Lintas, the film captures a playful family moment where a child’s doodles cover the living room wall. With the family dog mistakenly blamed, the situation quickly turns light-hearted as Easy Clean wipes the stains away in seconds, leaving the walls spotless.

Abhijit Roy, Managing Director & CEO, Berger Paints India said: “Walls often become a child’s first canvas, where their creativity and imagination take shape. Our new TVC encourages parents to let their child live their life including drawing on the walls, assuring them that with our innovative wall solutions, stains are no longer a cause for concern. Easy Clean has been the leader in India in the washable paint category for around two decades now. The brand is designed for modern Indian homes that want walls to look beautiful every day, without the stress of upkeep. With its advanced stain resistance, we are solving a recurring household worry and promoting stress-free living by giving them stain-free walls.”

Arpan Bhattacharya, Executive Director – Head of Creative, Copy (South), Lowe Lintas, added: “We wanted to tell a story every parent relates to. A child’s boundless creativity often finds its canvas on the walls. However, instead of framing it as a problem, we chose to celebrate the innocence of the moment, because with Berger Easy Clean, stains are no longer a worry. It’s about freeing families to enjoy these little joys without compromise. After all, childhood deserves walls that welcome dreams, not restrict them.”

The campaign film has been directed by Surya Balakrishna and produced by Footloose Films LLP. Watch the film here

Infrastructure Transport

01 Jun 2026

MMRDA advances 250 m on Orange Gate–Marine Drive tunnel

The Mumbai Metropolitan Region Development Authority (MMRDA) has completed 250 m of underground tunnelling for the Orange Gate–Marine Drive Urban Road Tunnel using India’s largest slurry shield tunnel boring machine (TBM) deployed for an urban road project.The project involves twin tunnels extending over 7 km beneath critical transport corridors, including Central Railway, Western Railway and Metro Line 3. The work requires high-precision engineering to navigate densely developed urban infrastructure.Once completed, the tunnel is expected to reduce travel time between Orange Gate and Marin..

Hindustan Zinc Pays Rs 188.46 Billion in FY26

Hindustan Zinc contributed Rs 188.46 billion to the public exchequer in FY 2025-26, according to its 9th Tax Transparency Report. The contribution, equivalent to 46 per cent of the company’s revenue, included direct and indirect taxes, government royalties, dividends to the Government of India, withholding taxes and other statutory levies.The company’s five-year cumulative contribution to the exchequer stood at Rs 915.72 billion. In FY26, Hindustan Zinc reported revenue of Rs 408.44 billion, EBITDA of Rs 221.62 billion and profit after tax of Rs 138.32 billion. It also achieved its highest..

World of Concrete India 2026 Opens in Mumbai

Informa Markets in India will host the 12th edition of World of Concrete India 2026 from 3–5 June 2026 at the Bombay Exhibition Centre, Mumbai. The specialised B2B exhibition will bring together manufacturers, suppliers, contractors, developers, architects, consultants, infrastructure companies, project leaders and government stakeholders.The event is expected to feature over 350 brands and more than 18,000 trade professionals. It will cover concrete and cement, dry mortar, precast technologies, formwork, construction chemicals, industrial and commercial flooring, scaffolding, safety solutio..