Berger Paints Unveils Easy Clean Campaign Celebrating Childhood

10 Sep 2025 CW Team

Berger Paints India, the country’s second largest paint and coatings company and pioneer of washable interior emulsions, has launched a new television and digital campaign for Berger Easy Clean Interior Paint. The campaign reinforces its promise: “No Daag. No Tension. Only Beautiful Walls.”

Conceptualised by Lowe Lintas, the film captures a playful family moment where a child’s doodles cover the living room wall. With the family dog mistakenly blamed, the situation quickly turns light-hearted as Easy Clean wipes the stains away in seconds, leaving the walls spotless.

Abhijit Roy, Managing Director & CEO, Berger Paints India said: “Walls often become a child’s first canvas, where their creativity and imagination take shape. Our new TVC encourages parents to let their child live their life including drawing on the walls, assuring them that with our innovative wall solutions, stains are no longer a cause for concern. Easy Clean has been the leader in India in the washable paint category for around two decades now. The brand is designed for modern Indian homes that want walls to look beautiful every day, without the stress of upkeep. With its advanced stain resistance, we are solving a recurring household worry and promoting stress-free living by giving them stain-free walls.”

Arpan Bhattacharya, Executive Director – Head of Creative, Copy (South), Lowe Lintas, added: “We wanted to tell a story every parent relates to. A child’s boundless creativity often finds its canvas on the walls. However, instead of framing it as a problem, we chose to celebrate the innocence of the moment, because with Berger Easy Clean, stains are no longer a worry. It’s about freeing families to enjoy these little joys without compromise. After all, childhood deserves walls that welcome dreams, not restrict them.”

The campaign film has been directed by Surya Balakrishna and produced by Footloose Films LLP. Watch the film here

Infrastructure Urban

09 Jan 2026

Mount Invests Rs 250 Cr, Adds PUF & PEB Plants, 400+ Jobs

TUMKUR, Karnataka, January 8, 2025 - Mount Roofing & Structures Private Limited, one of India's fastest-growing manufacturers in PUF and a leading solutions provider across Pre-Engineered Building (PEB) and Polycarbonate sheets, simultaneously inaugurated its second fully automated continuous Sandwich Panel manufacturing line and a new PEB manufacturing plant at its integrated campus in Tumkur." The milestone expansion, part of a total investment of INR 250 crores, marks a significant advancement in the company's commitment to engineered performance, manu..

Titan Intech Strengthens UltraLED Push With Global LED Veteran

Titan Intech has announced the induction of global LED industry veteran Su Piow Ko to its Board of Directors, marking a strategic step in strengthening its UltraLED Displays roadmap and building globally competitive LED display solutions from India.The appointment aligns with Titan Intech’s ambition to position India as a hub for advanced, high-quality LED display manufacturing. With an increased focus on UltraLED Displays, the company aims to enhance technical governance, raise manufacturing standards and expand its presence across global markets.Su Piow Ko brings over three decades of inte..

Dun & Bradstreet Flags New Growth Engines in India 2026 Outlook

Dun & Bradstreet has released its India 2026: D&B’s Perspective report, projecting a stable macroeconomic environment underpinned by fresh opportunities for productivity-led and inclusive growth. The report outlines how India’s next growth phase will be driven by digitised logistics, trusted data ecosystems, clean energy and rising city vitality.According to the outlook, India’s GDP growth is expected to reach around 6.6 per cent by FY2027, supported by resilient consumer demand and sustained public investment. Manufacturing is seen entering a new phase, moving beyond scale towar..