Ather Hits 17% Market Share, Unveils New Tech and Platform

02 Sep 2025 CW Team

To fuel its next phase of growth, Ather unveiled a series of new products and technologies, headlined by its all-new EL platform—its first new vehicle architecture since the 450 series. Designed for scalability, cost optimisation, and versatility, the EL platform allows shared use of chassis, powertrain, and electronics across multiple scooter models. Developed from over 2.6 million km of field data, it enables 15 per cent faster assembly and up to twice the servicing speed, with service intervals extended to 10,000 km.

“The EL platform will define Ather’s next chapter, helping us scale up product development more efficiently,” said Mehta. The platform will be rolled out at Ather’s upcoming Chhatrapati Sambhajinagar factory.

Ather also introduced Project Redux, a concept moto-scooter that blends the agility of a scooter with the dynamics of a motorcycle. It includes innovations such as posture-based transformation, the MorphUI interface, and ultra-fast acceleration.

In technology, Ather unveiled AtherStack 7.0, featuring voice-enabled interaction through a large language model tuned for Indian dialects. The update includes safety functions such as Pothole Alerts, Crash Alerts, and theft protection tools like ParkSafe and LockSafe.

The company also announced next-generation fast chargers, offering twice the charging speed and adding up to 30 km of range in just 10 minutes.

Product upgrades include enhancements to the Rizta Z, now featuring a touchscreen dashboard, refreshed interface, new Terracotta Red colour, and an additional Eco Mode. The Ather 450 Apex will offer Infinite Cruise, an advanced cruise control feature tailored for Indian road conditions.

These launches position Ather Energy to expand its presence and appeal to a broader consumer base, while consolidating its leadership in key regional markets.

Electric two-wheeler manufacturer Ather Energy has doubled its market share over the past year, reaching nearly 17 per cent in August 2025, according to co-founder and CEO Tarun Mehta. Speaking at the company’s annual Ather Community Day in Bengaluru, Mehta stated, “We are now the number one electric scooter brand in South India and the largest in Gujarat.” Ather’s retail footprint has expanded to 416 stores and is expected to grow to 700 outlets in the near future.To fuel its next phase of growth, Ather unveiled a series of new products and technologies, headlined by its all-new EL platform—its first new vehicle architecture since the 450 series. Designed for scalability, cost optimisation, and versatility, the EL platform allows shared use of chassis, powertrain, and electronics across multiple scooter models. Developed from over 2.6 million km of field data, it enables 15 per cent faster assembly and up to twice the servicing speed, with service intervals extended to 10,000 km.“The EL platform will define Ather’s next chapter, helping us scale up product development more efficiently,” said Mehta. The platform will be rolled out at Ather’s upcoming Chhatrapati Sambhajinagar factory.Ather also introduced Project Redux, a concept moto-scooter that blends the agility of a scooter with the dynamics of a motorcycle. It includes innovations such as posture-based transformation, the MorphUI interface, and ultra-fast acceleration.In technology, Ather unveiled AtherStack 7.0, featuring voice-enabled interaction through a large language model tuned for Indian dialects. The update includes safety functions such as Pothole Alerts, Crash Alerts, and theft protection tools like ParkSafe and LockSafe.The company also announced next-generation fast chargers, offering twice the charging speed and adding up to 30 km of range in just 10 minutes.Product upgrades include enhancements to the Rizta Z, now featuring a touchscreen dashboard, refreshed interface, new Terracotta Red colour, and an additional Eco Mode. The Ather 450 Apex will offer Infinite Cruise, an advanced cruise control feature tailored for Indian road conditions.These launches position Ather Energy to expand its presence and appeal to a broader consumer base, while consolidating its leadership in key regional markets.

Infrastructure Transport

06 Aug 2026

Surya Roshni delivers customised lighting for NCRTC RRTS stations

Surya Roshni has supplied customised indoor lighting solutions for 18 elevated stations on the National Capital Region Transport Corporation's (NCRTC) Rapid Rail Transit System (RRTS), strengthening its presence in India's infrastructure lighting segment.The project involved the design and deployment of lighting systems for platforms, concourses, foot overbridges (FOBs) and back-of-house (BOH) areas. According to the company, the luminaires were developed specifically to meet NCRTC's design, operational and performance requirements rather than using standard products.Surya introduced two custo..

Real Estate

06 Aug 2026

Hilton debuts Tapestry Collection brand in Vietnam

Hilton has opened NHAAN Resort & Spa Hoi An, Tapestry Collection by Hilton, marking the debut of the Tapestry Collection brand in Vietnam and expanding its lifestyle hospitality portfolio in Southeast Asia.Located along the Co Co River in Cam Thanh village, the 174-key resort provides access to Hoi An Ancient Town, Cua Dai Beach and the Cam Thanh Nipa Forest. The property has been designed by Vietnamese architect Vo Trong Nghia, incorporating biophilic architecture, locally sourced materials and riverfront landscapes.The resort offers a mix of guest rooms and suites, including family-frien..

Building Material

06 Aug 2026

Electrent expands lithium energy storage system portfolio

Electrent Energy has expanded its lithium-based energy storage portfolio with the launch of the ESS 850 and ESS 1050, targeting compact and maintenance-free power backup solutions for Indian homes.The new systems integrate a Home UPS and a LiFePO4 lithium battery into a single unit, extending the company's product range following the launch of its ESS 1350 and ESS 2500 models.Designed for apartments and smaller homes, the ESS 850 provides up to 1 hour 15 minutes of backup, while the ESS 1050 offers up to 1 hour 45 minutes on a typical 400 W household load. The systems can power essential appli..