Bridgestone EMEA, Maserati MEAI Tie-up for ‘Born to Race’ Event
ECONOMY & POLICY

Bridgestone EMEA, Maserati MEAI Tie-up for ‘Born to Race’ Event

Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, partnered with Maserati MEAI at the exclusive ‘Born to Race’ event at the world-renowned Yas Marina Circuit in Abu Dhabi recently. The high-octane event celebrated Maserati’s latest GranTurismo, GT2 Stradale, Grecale, and other models, highlighting their exceptional performance, while showcasing Bridgestone’s cutting-edge tyre technology that delivers unmatched driving experiences. The two-day event brought together Maserati enthusiasts, prospective customers, media, and influencers from 17 countries to witness firsthand the superior grip, stability, and precision that Bridgestone tyres offer.

This collaboration highlights Bridgestone’s dedication to providing best-in-class tyre solutions for luxury and high-performance vehicles, reinforcing the strong connection between tyre innovation and automotive excellence. In addition to its tyre partnership, Bridgestone showcased its flagship products with a prominent display and branding presence at this event. As the official tyre partner for the event, Bridgestone’s Potenza Sport ENLITEN was featured on the Maserati GranTurismo Trofeo and Modena on track and GranTurismo Folgore on Display, underscoring the company’s commitment to enhancing vehicle performance at the highest levels.

Gurhan Cevikel, Head of Marketing Africa & Middle East, commented: “Following Maserati’s remarkable electrification milestone, we are thrilled to continue our partnership for the ‘Born to Race’ event. Bridgestone’s E8 Commitment reflects our shared dedication to performance and sustainability. We are proud to demonstrate how our advanced tyre technologies, such as the Potenza Sport ENLITEN, elevate Maserati’s ICE and electric models. Together, we are driving the future of electric mobility while providing an exceptional driving experience.” Bridgestone and Maserati share a strong commitment to electrification. Bridgestone is investing in tyre technologies specifically designed for electric vehicles (EVs) to make electric mobility more efficient and accessible. The company is also developing an EV-ready retail and service network by partnering with leading EV manufacturers.

An integral part of the collaboration is Bridgestone’s proprietary Virtual Tyre Development technologies, which were combined with Maserati’s driving simulator. This allowed the bespoke tyres to be created and tested in a digital environment, reducing physical prototyping, minimising raw material consumption, and cutting carbon emissions, all while enabling a faster time to market. The partnership between Bridgestone and Maserati is a powerful example of two iconic brands united by a shared commitment to engineering excellence. Bridgestone’s tyres are designed to enhance Maserati’s legendary performance, ensuring every curve of the circuit is navigated with meticulous precision and control. This collaboration further solidifies Bridgestone’s leadership in the premium tyre segment, underscoring its dedication to global performance partnerships with the world’s most prestigious automotive brands.

Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, partnered with Maserati MEAI at the exclusive ‘Born to Race’ event at the world-renowned Yas Marina Circuit in Abu Dhabi recently. The high-octane event celebrated Maserati’s latest GranTurismo, GT2 Stradale, Grecale, and other models, highlighting their exceptional performance, while showcasing Bridgestone’s cutting-edge tyre technology that delivers unmatched driving experiences. The two-day event brought together Maserati enthusiasts, prospective customers, media, and influencers from 17 countries to witness firsthand the superior grip, stability, and precision that Bridgestone tyres offer. This collaboration highlights Bridgestone’s dedication to providing best-in-class tyre solutions for luxury and high-performance vehicles, reinforcing the strong connection between tyre innovation and automotive excellence. In addition to its tyre partnership, Bridgestone showcased its flagship products with a prominent display and branding presence at this event. As the official tyre partner for the event, Bridgestone’s Potenza Sport ENLITEN was featured on the Maserati GranTurismo Trofeo and Modena on track and GranTurismo Folgore on Display, underscoring the company’s commitment to enhancing vehicle performance at the highest levels. Gurhan Cevikel, Head of Marketing Africa & Middle East, commented: “Following Maserati’s remarkable electrification milestone, we are thrilled to continue our partnership for the ‘Born to Race’ event. Bridgestone’s E8 Commitment reflects our shared dedication to performance and sustainability. We are proud to demonstrate how our advanced tyre technologies, such as the Potenza Sport ENLITEN, elevate Maserati’s ICE and electric models. Together, we are driving the future of electric mobility while providing an exceptional driving experience.” Bridgestone and Maserati share a strong commitment to electrification. Bridgestone is investing in tyre technologies specifically designed for electric vehicles (EVs) to make electric mobility more efficient and accessible. The company is also developing an EV-ready retail and service network by partnering with leading EV manufacturers. An integral part of the collaboration is Bridgestone’s proprietary Virtual Tyre Development technologies, which were combined with Maserati’s driving simulator. This allowed the bespoke tyres to be created and tested in a digital environment, reducing physical prototyping, minimising raw material consumption, and cutting carbon emissions, all while enabling a faster time to market. The partnership between Bridgestone and Maserati is a powerful example of two iconic brands united by a shared commitment to engineering excellence. Bridgestone’s tyres are designed to enhance Maserati’s legendary performance, ensuring every curve of the circuit is navigated with meticulous precision and control. This collaboration further solidifies Bridgestone’s leadership in the premium tyre segment, underscoring its dedication to global performance partnerships with the world’s most prestigious automotive brands.

Next Story
Equipment

Kobelco CE India Marks Milestone with 20,000th Excavator

Kobelco Construction Equipment India (KCEI), a subsidiary of Japan-based Kobelco Construction Machinery Co., has reached a significant production milestone by rolling out its 20,000th excavator at its manufacturing plant in Sri City, Andhra Pradesh. This facility serves both domestic and international markets, reinforcing India’s role as a key production center for Kobelco.Takemichi Hirakawa, Managing Director & CEO, Kobelco Construction Equipment India, said, ""Reaching the 20,000th excavator production milestone reflects our commitment to delivering high-quality construction equipment...

Next Story
Infrastructure Transport

Cabinet Approves Highway from JNPA to Chowk in Maharashtra

The Cabinet Committee on Economic Affairs, chaired by Prime Minister Narendra Modi, has approved the construction of a 6-lane access-controlled Greenfield High-Speed National Highway from JNPA Port (Pagote) to Chowk in Maharashtra. The 29.219 km project will be developed on a Build, Operate, and Transfer (BOT) toll model at an estimated cost of Rs 45 billion. As part of the PM Gati Shakti National Master Plan, the project aims to enhance road connectivity to major ports, addressing increasing container traffic at JNPA and the upcoming Navi Mumbai International Airport. Currently, heavy co..

Next Story
Infrastructure Urban

Effective Implementation of MGNREGA in the Last Decade

The Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), enacted in 2005, aims to enhance livelihood security in rural areas by guaranteeing at least 100 days of wage employment per year to willing adult members of rural households performing unskilled manual labour. Over the years, the government has significantly increased budget allocations for the scheme. From Rs 113 billion in 2006-07, the allocation rose to Rs 330 billion in 2013-14 and reached a record Rs 860 billion in 2024-25. During the COVID-19 pandemic in 2020-21, the government spent Rs 1,110 billion under MGNREG..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?