+
Bridgestone India Honours Ganesh Chaturthi Tradition
ECONOMY & POLICY

Bridgestone India Honours Ganesh Chaturthi Tradition

Bridgestone India recently released a video on social media to mark the occasion of Ganesh Chaturthi. The video acknowledges the artistry of renowned idol maker Rajan Patkar, whose sustainable clay idol is a centrepiece of the famous Girgaoncha Raja celebrations. Girgaoncha Raja is one of the oldest community Ganesh mandals in Mumbai, with origins dating back to 1928.
Bridgestone, which has been in India for nearly 29 years, is fully integrated with the country’s people, culture, and society. Through this video, the company connects with the sentiments of its customers and celebrates the nation's festive spirit. The company's E8 Commitment, specifically the value of 'Emotions', is about inspiring excitement and spreading joy in the world of mobility.
The video showcases a story of virtuosity, drawing a parallel between the sculptor's years of reverence and artistry in creating the Lord Ganpati idol and Bridgestone’s continuous commitment to research, development, and innovation in its products. The company's mission is based on the words of its founder: 'Serving Society with Superior Quality'.
Conceptualised by Schbang, the agency was briefed to design a narrative that aligns with the company's values and to use an analogy to highlight this mission through effective and emotional storytelling with regional relevance.
The striking visuals of people celebrating the festival, interspersed with footage of Mr Patkar making the idol, show Bridgestone’s deep roots in India, its culture, and its connection with Indian customers and their needs. The video is a tribute to one virtuoso saluting another.
You can watch the video on YouTube.

Bridgestone India recently released a video on social media to mark the occasion of Ganesh Chaturthi. The video acknowledges the artistry of renowned idol maker Rajan Patkar, whose sustainable clay idol is a centrepiece of the famous Girgaoncha Raja celebrations. Girgaoncha Raja is one of the oldest community Ganesh mandals in Mumbai, with origins dating back to 1928.Bridgestone, which has been in India for nearly 29 years, is fully integrated with the country’s people, culture, and society. Through this video, the company connects with the sentiments of its customers and celebrates the nation's festive spirit. The company's E8 Commitment, specifically the value of 'Emotions', is about inspiring excitement and spreading joy in the world of mobility.The video showcases a story of virtuosity, drawing a parallel between the sculptor's years of reverence and artistry in creating the Lord Ganpati idol and Bridgestone’s continuous commitment to research, development, and innovation in its products. The company's mission is based on the words of its founder: 'Serving Society with Superior Quality'.Conceptualised by Schbang, the agency was briefed to design a narrative that aligns with the company's values and to use an analogy to highlight this mission through effective and emotional storytelling with regional relevance.The striking visuals of people celebrating the festival, interspersed with footage of Mr Patkar making the idol, show Bridgestone’s deep roots in India, its culture, and its connection with Indian customers and their needs. The video is a tribute to one virtuoso saluting another.You can watch the video on YouTube.

Related Stories

Gold Stories

Next Story
Real Estate

Peninsula Land launches 19 luxury villas in Pune

Pune’s residential landscape is witnessing a shift as premium homebuyers increasingly seek larger spaces, privacy and independent living options beyond high-rise apartments. Addressing this demand, Peninsula Land Limited, part of the Ashok Piramal Group, has launched AshokVillas, an exclusive collection of 19 premium furnished villas in Gahunje, Pune.The development combines the independence of a standalone home with the convenience and security of a managed residential community. Designed around low-density horizontal living, AshokVillas offers residents private spaces while providing acces..

Next Story
Infrastructure Urban

MyBranch Expands South India Network with 16 Workspace Centres

MyBranch has expanded its South India presence with a 50,000 sq ft flexible workspace network comprising 16 centres across 14 cities in Andhra Pradesh, Karnataka, Tamil Nadu and Telangana.The expansion reflects growing demand for flexible office infrastructure as businesses establish regional teams, satellite offices and operations beyond traditional metropolitan markets. MyBranch’s network spans Bengaluru, Coimbatore, Guntur, Hanamkonda, Hubballi, Hyderabad, Madurai, Mangaluru, Rajahmundry, Salem, Tirupati, Vellore, Vijayawada and Visakhapatnam, with a large office space in Chennai also und..

Next Story
Building Material

Walplast Launches Moisture-Resistant Gypsum Plaster Solutions

Walplast Products Pvt. Ltd. has expanded its HomeSure GypEx portfolio with the launch of GypEx MoistShield and GypEx Gold, two gypsum plaster solutions designed to address moisture-prone applications and improve plastering efficiency.The new products have been developed in response to the growing demand for faster construction processes, improved material performance and consistent surface quality. The solutions aim to simplify interior plastering while addressing specific application requirements across construction environments.“Through HomeSure GypEx MoistShield and GypEx Gold, we are exp..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code