Choice International adds Rs 6.35 Bn AUM Through Strategic Acquisitions

24 Oct 2025 CW Team

Choice International Limited, one of India’s leading diversified financial services groups, has announced a series of strategic acquisitions to accelerate its growth in the wealth management segment.

Through its subsidiaries, Choice has entered into definitive agreements to acquire the distribution business of the Fintoo Group, including Wealth Products, Insurance Products, Alternative Investment Funds (AIFs), and Portfolio Management Services (PMS) managed under Mihika Financial Services Pvt Ltd and Mihika Insurance Marketing Firm LLP. This acquisition adds an incremental Rs 3.0 billion to Choice’s AUM and includes Fintoo’s client portfolio, team, IT systems, and infrastructure.

Further expanding its reach, Choice has acquired Pune-based Glory Prime Wealth Pvt Ltd, which manages an AUM of Rs 2.1 billion, strengthening its presence across Western India. Additionally, the company has partnered with four mutual fund distributors in Himachal Pradesh, contributing another Rs 1.25 billion to its AUM.

Collectively, these moves add Rs 6.35 billion to Choice’s total AUM and underline its aggressive expansion in wealth management.

Commenting on the development, Arun Poddar, Group CEO, Choice International Limited, said, “These acquisitions align with our strategy to strengthen our wealth management value chain. Fintoo’s digital-first approach and Glory Prime’s robust franchise will help us create a scalable, integrated platform delivering superior value to investors. We will continue exploring synergistic opportunities to enhance our leadership in this space.”

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