CRED–IndusInd Launch RuPay Card with 5% E-comm Rewards

16 Sep 2025 CW Team

CRED has partnered with IndusInd Bank to launch the CRED IndusInd Bank RuPay Credit Card, offering an unconstrained rewards program across all e-commerce platforms with instant, flexible redemption options.

Designed for digital-native CRED members with multiple cards and a preference for online shopping, the new program eliminates compromises by providing higher rewards for every online purchase and seamless redemption across flights, hotels, 500+ merchants, and 2,000+ products on the CRED store.

Key Features:

5% rewards on all e-commerce spends
1% rewards on offline purchases and CRED Scan & Pay transactions
Flexible redemption across flights (powered by Ixigo), 8,00,000+ hotels (powered by Expedia), merchants, and products, with every point equal to Re.1
Hassle-free use with automatic points application
Zero joining fee and quick 2-minute digital onboarding

Kunal Shah, Founder of CRED, said, “The creditworthy deserve the freedom of choice. This program turns every online spend into an act of self-expression, with rewards that follow taste, not terms.”

Soumitra Sen, Country Head – Consumer Banking & Marketing, IndusInd Bank, said, “This co-branded card brings together CRED’s curated digital community and IndusInd’s expertise in premium banking, making it the preferred choice for affluent and e-commerce-savvy customers.”

The partnership reinforces both brands’ commitment to innovation, exclusivity, and premium experiences in India’s fast-growing digital payments landscape.

News source: BSE

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