Enlight Metals brings AI efficiency to India's steel trade

29 May 2025 CW Team

Pune-based metal aggregator Enlight Metals is transforming the traditionally unorganised steel trading sector by embedding artificial intelligence (AI) across its operations. Faced with challenges like unpredictable demand, stockouts, and slow customer responses, the company has adopted AI-driven tools to streamline functions from inventory to customer engagement.

By integrating AI with its CRM and ERP platforms, Enlight Metals has achieved a 40 per cent improvement in customer response time and a 25 per cent reduction in stockouts. The system prioritises customer queries from WhatsApp and email, routes them in real time, and automates key inventory and compliance checks. AI bots forecast demand using sales history and manage restocking, reducing manual errors and improving supply consistency.

“Steel trade has historically been unorganised and reactive, relying heavily on experience and manual tracking,” said Dhananjay Goel, Director, Enlight Metals. “But as customer expectations rise and supply chains become more complex, relying on gut feel leads to delays, stock mismatches, and missed opportunities. AI gives us the ability to anticipate demand, respond instantly, and optimise operations efficiently.”

As steel trading rapidly moves online, Enlight Metals’ early adoption of AI is positioning it as a frontrunner in modernising one of India’s fastest-growing yet fragmented industries.

Infrastructure Urban

09 Jan 2026

Mount Expands Tumkur Facility with New Automated Panel, PEB Lines

Mount Roofing & Structures Private Limited, one of India's fastest-growing manufacturers in PUF and a leading solutions provider across pre-engineered building (PEB) and polycarbonate sheets, simultaneously inaugurated its second fully automated continuous sandwich panel manufacturing line and a new PEB manufacturing plant at its integrated campus in Tumkur.The milestone expansion, part of a total investment of Rs 250 crore, marks a significant advancement in the company's commitment to engineered performance, manufacturing scale, and industrial growth. The integrated facility spans approx..

India Becomes First to Produce Bio-Bitumen for Roads

India has become the first country in the world to commercially produce bio-bitumen for use in road construction, according to Road, Transport and Highways Minister Nitin Gadkari. Bitumen, a black and viscous hydrocarbon derived from crude oil, is a key binding material in road building, and the bio-based alternative is expected to significantly improve the sector’s environmental footprint.Addressing the CSIR Technology Transfer Ceremony in New Delhi, Mr Gadkari congratulated Council of Scientific and Industrial Research on achieving the milestone, noting that the initiative would help curb ..

HILT Policy Seen Boosting Telangana Revenue Sharply

The Hyderabad Industrial Land Transformation (HILT) Policy is expected to generate around Rs 1.08 billion in revenue for the Telangana state exchequer, according to Deputy Chief Minister Bhatti Vikramarka Mallu. Speaking in the Telangana Legislative Assembly, he said the policy would be implemented within a six-month timeframe in a transparent manner, with uniform rules applicable to all stakeholders. Mr Vikramarka noted that without the HILT Policy, the state would have earned only about Rs 1.2 million per acre. Under the new framework, however, revenue is projected to rise sharply to Rs 70 ..