Euro Pratik Buys 51 per cent Of URO Veneer To Boost B2C Presence

18 Nov 2025 CW Team

The acquisition provides Euro Pratik with a strong consumer-facing platform, enabling direct engagement with end users and design professionals. This is expected to enhance brand visibility and loyalty while improving product penetration. Integrating URO Veneer World will equip the company with valuable on-ground insights into emerging design preferences and trends. The move also brings commercial benefits, including improved margins, quicker delivery times, a stronger working-capital cycle, and greater control over retail-level positioning.

As a strategic launchpad for decorative-surface solutions, URO Veneer World will allow Euro Pratik to substitute competing offerings within its own portfolio. The acquisition supports the company’s long-term vision of establishing direct relationships with consumers and influencers, anticipating market shifts, and aligning innovation with evolving needs.

Commenting on the development, Mr Pratik Singhvi, Chairman and Managing Director of Euro Pratik Sales Limited, said, “The acquisition of URO Veneer World marks a significant milestone in Euro Pratik’s growth journey and reaffirms our commitment to staying closely connected with our customers’ evolving demands. With a firm footing and over 16 per cent market share in the decorative-wall-panel segment, Euro Pratik is well-positioned to build on its strong foundation of innovation and design leadership. This strategic move strengthens our ability to connect more meaningfully with consumers and influencers, enhances our retail presence, and accelerates progress across our product portfolio.”

By leveraging URO Veneer World’s retail strength and its influencer network, Euro Pratik expects to bring innovative products to market more efficiently while reinforcing its channel ecosystem. The enhanced direct connect with consumers is set to boost brand awareness, loyalty, and overall market responsiveness.

Beyond strengthening the company’s positioning, the acquisition is expected to support the wider retail and influencer ecosystem by promoting design awareness, product-innovation culture, and accessibility across India’s interiors market. By bridging the gap between design innovation and end-user experience, Euro Pratik aims to deliver both creative and commercial value while shaping how India experiences interior design

"Join industry leaders at RAHSTA Expo, India's premier platform for roads, highways and traffic infrastructure. Register now to explore innovations, network with experts and shape the future of mobility."

Euro Pratik Sales Limited, one of India’s leading and fastest-growing players in the organised decorative-wall-panel and premium-laminate industry, has announced the acquisition of a 51 per cent stake in URO Veneer World for a valuation of Rs 765 million, including a capital infusion of Rs 102 million. The move marks Euro Pratik’s formal entry into the B2C segment, extending its presence beyond a distribution-led model. The acquisition provides Euro Pratik with a strong consumer-facing platform, enabling direct engagement with end users and design professionals. This is expected to enhance brand visibility and loyalty while improving product penetration. Integrating URO Veneer World will equip the company with valuable on-ground insights into emerging design preferences and trends. The move also brings commercial benefits, including improved margins, quicker delivery times, a stronger working-capital cycle, and greater control over retail-level positioning. As a strategic launchpad for decorative-surface solutions, URO Veneer World will allow Euro Pratik to substitute competing offerings within its own portfolio. The acquisition supports the company’s long-term vision of establishing direct relationships with consumers and influencers, anticipating market shifts, and aligning innovation with evolving needs. Commenting on the development, Mr Pratik Singhvi, Chairman and Managing Director of Euro Pratik Sales Limited, said, “The acquisition of URO Veneer World marks a significant milestone in Euro Pratik’s growth journey and reaffirms our commitment to staying closely connected with our customers’ evolving demands. With a firm footing and over 16 per cent market share in the decorative-wall-panel segment, Euro Pratik is well-positioned to build on its strong foundation of innovation and design leadership. This strategic move strengthens our ability to connect more meaningfully with consumers and influencers, enhances our retail presence, and accelerates progress across our product portfolio.” By leveraging URO Veneer World’s retail strength and its influencer network, Euro Pratik expects to bring innovative products to market more efficiently while reinforcing its channel ecosystem. The enhanced direct connect with consumers is set to boost brand awareness, loyalty, and overall market responsiveness. Beyond strengthening the company’s positioning, the acquisition is expected to support the wider retail and influencer ecosystem by promoting design awareness, product-innovation culture, and accessibility across India’s interiors market. By bridging the gap between design innovation and end-user experience, Euro Pratik aims to deliver both creative and commercial value while shaping how India experiences interior design

Real Estate

07 Jul 2026

Pecan Realty Completes Rs 1.5 Billion Transactions

Pecan Realty has recently completed four institutional transactions worth over Rs 1.5 billion over the past two years, strengthening its position as an execution-led real estate platform. The deals include resolution-led acquisitions, structured finance transactions and capital partnerships across its development portfolio.The transactions covered acquisitions through the National Company Law Tribunal process and helped provide repayment or exits to both private and public sector lenders. The company said the deals demonstrate its ability to resolve complex project situations, work with instit..

Real Estate

07 Jul 2026

SNN Estates Expands North Bengaluru Housing Project

SNN Estates has announced an expansion of its SNN Estates Felicity residential project in North Bengaluru following strong buyer demand, with 75 per cent of the first-phase inventory sold within three days of launch.The developer will add 76 apartments in the new phase, taking the project's estimated revenue potential to around Rs 1,000 crore upon completion of Phase 2.Spread across 6.5 acres in Rachenahalli, near Manyata Tech Park, the project comprises 604 apartments in 1.5, 2, 2.5, 3 and 4 BHK configurations. The development includes a 50,000-sq-ft clubhouse with amenities such as sports co..

Infrastructure Urban

07 Jul 2026

SCG Drives ASEAN Industrial Transformation Strategy

SCG is strengthening its focus on ASEAN as a key growth region by advancing industrial transformation, enhancing competitiveness and building resilient regional value chains. Thammasak Sethaudom, President and Chief Executive Officer, SCG, highlighted the need for industries to continuously develop capabilities, strengthen resilience and deepen regional cooperation to achieve sustainable long-term growth.SCG views ASEAN as an important growth engine alongside China, supported by favourable demographics, trade connectivity and investment flows. With ASEAN’s GDP projected to grow by around 4.7..