Euro Pratik Sales Limited, one of India’s leading and fastest-growing players in the organised decorative-wall-panel and premium-laminate industry, has announced the acquisition of a 51 per cent stake in URO Veneer World for a valuation of Rs 765 million, including a capital infusion of Rs 102 million. The move marks Euro Pratik’s formal entry into the B2C segment, extending its presence beyond a distribution-led model. The acquisition provides Euro Pratik with a strong consumer-facing platform, enabling direct engagement with end users and design professionals. This is expected to enhance brand visibility and loyalty while improving product penetration. Integrating URO Veneer World will equip the company with valuable on-ground insights into emerging design preferences and trends. The move also brings commercial benefits, including improved margins, quicker delivery times, a stronger working-capital cycle, and greater control over retail-level positioning. As a strategic launchpad for decorative-surface solutions, URO Veneer World will allow Euro Pratik to substitute competing offerings within its own portfolio. The acquisition supports the company’s long-term vision of establishing direct relationships with consumers and influencers, anticipating market shifts, and aligning innovation with evolving needs. Commenting on the development, Mr Pratik Singhvi, Chairman and Managing Director of Euro Pratik Sales Limited, said, “The acquisition of URO Veneer World marks a significant milestone in Euro Pratik’s growth journey and reaffirms our commitment to staying closely connected with our customers’ evolving demands. With a firm footing and over 16 per cent market share in the decorative-wall-panel segment, Euro Pratik is well-positioned to build on its strong foundation of innovation and design leadership. This strategic move strengthens our ability to connect more meaningfully with consumers and influencers, enhances our retail presence, and accelerates progress across our product portfolio.” By leveraging URO Veneer World’s retail strength and its influencer network, Euro Pratik expects to bring innovative products to market more efficiently while reinforcing its channel ecosystem. The enhanced direct connect with consumers is set to boost brand awareness, loyalty, and overall market responsiveness. Beyond strengthening the company’s positioning, the acquisition is expected to support the wider retail and influencer ecosystem by promoting design awareness, product-innovation culture, and accessibility across India’s interiors market. By bridging the gap between design innovation and end-user experience, Euro Pratik aims to deliver both creative and commercial value while shaping how India experiences interior design