The Global Consumer Banking business unit of Intellect Design Arena, today announced the successful implementation of eMACH.ai Digital Engagement Platform (DEP) at Faisal Islamic Bank of Egypt (FIBE), marking a significant milestone in the bank’s digital transformation journey. As Egypt’s first Islamic commercial bank and a leader in Islamic banking, FIBE continues to pioneer innovation in Shariah-compliant banking services across both retail and corporate sectors. The deployment of eMACH.ai DEP signals a bold shift from legacy infrastructure to a unified, customer-first digital banking experience rooted in FIB’s vision: to be the best bank in providing Islamic services and products to our customers and correspondents, while achieving sustainable growth and reinforcing the Bank’s position regionally and internationally.eMACH.ai DEP is built on a composable architecture consisting of Events, Microservices, API, Cloud, Headless architecture and embedded AI. The platform creates business impact by enabling seamless, contextual engagement across the entire customer lifecycle from acquisition and engagement to retention, through both self-service and assisted channels.Recognising the need for a future-ready platform, FIBE partnered with Intellect to accelerate its digital ambitions and deliver:Omnichannel experience across mobile & internet banking with the ability to pause & resume tasks between devicesCompletely digital processes, including onboarding in 3 minutes, thereby reducing the overall carbon footprint for both the bank and customers while promoting sustainable practices.Enhanced engagement via chatbots and social bankingRich self-service capabilities for inquiries, transfers, bill payments, card services, and statementsArabic-first, human-centered UX, ensuring inclusivity and adoption across all segmentsAgile rollout & modular architecture, enabling future-ready expansion across offerings like lifestyle servicesOperational efficiency through digitization of high-volume interactions and backend workflowsWhile the initial focus is on the consumer segment, the platform is designed to scale across SME and corporate segments, enabling end-to-end digitization of FIB’s full customer lifecycle from individuals to institutions.Abd Elhamid Mohamed Abu Musa, Faisal Islamic Bank of Egypt Governor said, “At Faisal Islamic Bank, we aim to serve with integrity, innovation, and a customer-first mindset. Partnering with Intellect has empowered us to deliver a truly modern, Shariah-compliant digital experience. This transformation strengthens our commitment to our customers, aligns with our sustainability goals, and reaffirms our position as the leader in Islamic banking in Egypt.”