Godrej Consumer Products Ltd (GCPL) has signed a definitive agreement to acquire the FMCG business under the ‘Muuchstac’ brand from Trilogy Solutions through a slump sale for approximately Rs 4.49 billion. The transaction will be completed in two tranches and is structured as an all-cash deal.In the first tranche, GCPL will pay Rs 2.89 billion for an enterprise value of Rs 3.8 billion. The second tranche, due 12 months later, will be worth about Rs 1.60 billion at an enterprise value between Rs 4 billion and Rs 5 billion, the company said in its stock exchange filing.Muuchstac is among India’s fastest-growing men’s grooming brands, holding a leading position in the men’s facewash segment. For the 12 months ending September 2025, the business reported revenues of approximately Rs 800 million and EBITDA of around Rs 300 million (adjusted for one-offs).GCPL said the acquisition is a strategic move to strengthen its personal care portfolio and expand into high-growth, high-margin segments. “We are delighted to welcome Muuchstac to GCPL. The brand’s strong resonance among young consumers and its high profitability make it a powerful addition to our portfolio,” said Sudhir Sitapati, Managing Director and CEO, GCPL.Founders Ronak Bagadia and Vishal Lohia expressed optimism about the brand’s growth under GCPL, stating they will continue to work closely with the company to expand Muuchstac’s presence in the men’s skincare market.The Indian facewash market, valued at Rs 60–70 billion, is growing 15–20 per cent annually, driven by increasing skincare awareness and a shift from soaps to specialised cleansing products. Within this, the men’s facewash segment—worth about Rs 10 billion—is expanding at over 25 per cent annually.In its July–September quarter, GCPL reported a consolidated net profit of Rs 4.593 billion, down 6.5 per cent year-on-year, while net sales rose 4.3 per cent to Rs 38.251 billion. Domestic volume growth stood at 3 per cent, despite the short-term impact of GST transition and inventory adjustments.Sitapati noted that GCPL continues to gain market share across key categories and recently entered the Rs 30 billion toilet cleaner segment with its new brand ‘Godrej Spic’, launched in select southern states at Rs 79 for 500 ml.