Godrej Consumer to Acquire Muuchstac for Rs 4.49 Bllion in All-Cash Deal
ECONOMY & POLICY

Godrej Consumer to Acquire Muuchstac for Rs 4.49 Bllion in All-Cash Deal

Godrej Consumer Products Ltd (GCPL) has signed a definitive agreement to acquire the FMCG business under the ‘Muuchstac’ brand from Trilogy Solutions through a slump sale for approximately Rs 4.49 billion. The transaction will be completed in two tranches and is structured as an all-cash deal.
In the first tranche, GCPL will pay Rs 2.89 billion for an enterprise value of Rs 3.8 billion. The second tranche, due 12 months later, will be worth about Rs 1.60 billion at an enterprise value between Rs 4 billion and Rs 5 billion, the company said in its stock exchange filing.
Muuchstac is among India’s fastest-growing men’s grooming brands, holding a leading position in the men’s facewash segment. For the 12 months ending September 2025, the business reported revenues of approximately Rs 800 million and EBITDA of around Rs 300 million (adjusted for one-offs).
GCPL said the acquisition is a strategic move to strengthen its personal care portfolio and expand into high-growth, high-margin segments. “We are delighted to welcome Muuchstac to GCPL. The brand’s strong resonance among young consumers and its high profitability make it a powerful addition to our portfolio,” said Sudhir Sitapati, Managing Director and CEO, GCPL.
Founders Ronak Bagadia and Vishal Lohia expressed optimism about the brand’s growth under GCPL, stating they will continue to work closely with the company to expand Muuchstac’s presence in the men’s skincare market.
The Indian facewash market, valued at Rs 60–70 billion, is growing 15–20 per cent annually, driven by increasing skincare awareness and a shift from soaps to specialised cleansing products. Within this, the men’s facewash segment—worth about Rs 10 billion—is expanding at over 25 per cent annually.
In its July–September quarter, GCPL reported a consolidated net profit of Rs 4.593 billion, down 6.5 per cent year-on-year, while net sales rose 4.3 per cent to Rs 38.251 billion. Domestic volume growth stood at 3 per cent, despite the short-term impact of GST transition and inventory adjustments.
Sitapati noted that GCPL continues to gain market share across key categories and recently entered the Rs 30 billion toilet cleaner segment with its new brand ‘Godrej Spic’, launched in select southern states at Rs 79 for 500 ml.

Godrej Consumer Products Ltd (GCPL) has signed a definitive agreement to acquire the FMCG business under the ‘Muuchstac’ brand from Trilogy Solutions through a slump sale for approximately Rs 4.49 billion. The transaction will be completed in two tranches and is structured as an all-cash deal.In the first tranche, GCPL will pay Rs 2.89 billion for an enterprise value of Rs 3.8 billion. The second tranche, due 12 months later, will be worth about Rs 1.60 billion at an enterprise value between Rs 4 billion and Rs 5 billion, the company said in its stock exchange filing.Muuchstac is among India’s fastest-growing men’s grooming brands, holding a leading position in the men’s facewash segment. For the 12 months ending September 2025, the business reported revenues of approximately Rs 800 million and EBITDA of around Rs 300 million (adjusted for one-offs).GCPL said the acquisition is a strategic move to strengthen its personal care portfolio and expand into high-growth, high-margin segments. “We are delighted to welcome Muuchstac to GCPL. The brand’s strong resonance among young consumers and its high profitability make it a powerful addition to our portfolio,” said Sudhir Sitapati, Managing Director and CEO, GCPL.Founders Ronak Bagadia and Vishal Lohia expressed optimism about the brand’s growth under GCPL, stating they will continue to work closely with the company to expand Muuchstac’s presence in the men’s skincare market.The Indian facewash market, valued at Rs 60–70 billion, is growing 15–20 per cent annually, driven by increasing skincare awareness and a shift from soaps to specialised cleansing products. Within this, the men’s facewash segment—worth about Rs 10 billion—is expanding at over 25 per cent annually.In its July–September quarter, GCPL reported a consolidated net profit of Rs 4.593 billion, down 6.5 per cent year-on-year, while net sales rose 4.3 per cent to Rs 38.251 billion. Domestic volume growth stood at 3 per cent, despite the short-term impact of GST transition and inventory adjustments.Sitapati noted that GCPL continues to gain market share across key categories and recently entered the Rs 30 billion toilet cleaner segment with its new brand ‘Godrej Spic’, launched in select southern states at Rs 79 for 500 ml.

Next Story
Infrastructure Urban

Mount Invests Rs 250 Cr, Adds PUF & PEB Plants, 400+ Jobs

TUMKUR, Karnataka, January 8, 2025 - Mount Roofing & Structures Private Limited, one of India's  fastest-growing manufacturers in PUF and a leading solutions provider across Pre-Engineered Building  (PEB) and Polycarbonate sheets, simultaneously inaugurated its second fully automated continuous  Sandwich Panel manufacturing line and a new PEB manufacturing plant at its integrated campus in  Tumkur." The milestone expansion, part of a total investment of INR 250 crores, marks a significant  advancement in the company's commitment to engineered performance, manu..

Next Story
Infrastructure Urban

Titan Intech Strengthens UltraLED Push With Global LED Veteran

Titan Intech has announced the induction of global LED industry veteran Su Piow Ko to its Board of Directors, marking a strategic step in strengthening its UltraLED Displays roadmap and building globally competitive LED display solutions from India.The appointment aligns with Titan Intech’s ambition to position India as a hub for advanced, high-quality LED display manufacturing. With an increased focus on UltraLED Displays, the company aims to enhance technical governance, raise manufacturing standards and expand its presence across global markets.Su Piow Ko brings over three decades of inte..

Next Story
Infrastructure Urban

Dun & Bradstreet Flags New Growth Engines in India 2026 Outlook

Dun & Bradstreet has released its India 2026: D&B’s Perspective report, projecting a stable macroeconomic environment underpinned by fresh opportunities for productivity-led and inclusive growth. The report outlines how India’s next growth phase will be driven by digitised logistics, trusted data ecosystems, clean energy and rising city vitality.According to the outlook, India’s GDP growth is expected to reach around 6.6 per cent by FY2027, supported by resilient consumer demand and sustained public investment. Manufacturing is seen entering a new phase, moving beyond scale towar..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Open In App