ICONICS Renamed to Mitsubishi Electric Iconics Digital So
ECONOMY & POLICY

ICONICS Renamed to Mitsubishi Electric Iconics Digital So

Mitsubishi Electric Corporation has announced that its US-based software subsidiary, ICONICS, will be renamed Mitsubishi Electric Iconics Digital Solutions, Inc effective April 1, 2025. This change reflects a strategic move to align the subsidiary more closely with the Mitsubishi Electric brand. The rebranding will also extend to three other ICONICS subsidiaries located in the United Kingdom, Czech Republic, and Italy, which will adopt new names under the Mitsubishi Electric identity during the month of April.

The rebranding initiative is aimed at strengthening global brand recognition and improving the company’s ability to attract skilled professionals worldwide. By unifying these subsidiaries under a single brand name, Mitsubishi Electric intends to present a more cohesive identity across international markets, thereby enhancing its competitive edge in the field of industrial automation and digital solutions.

In addition to the name change, Mitsubishi Electric plans to utilise its proprietary digital platform, Serendie, to support and accelerate the growth of ICONICS’ business. The platform will also play a significant role in expanding Mitsubishi Electric’s broader factory automation digital solutions. This move is part of the company’s wider strategy to reinforce its presence in the global automation market and drive innovation through integrated digital technologies.

The alignment of ICONICS with Mitsubishi Electric’s brand and technological assets underscores the corporation’s commitment to delivering advanced digital solutions for industrial automation.

Mitsubishi Electric Corporation has announced that its US-based software subsidiary, ICONICS, will be renamed Mitsubishi Electric Iconics Digital Solutions, Inc effective April 1, 2025. This change reflects a strategic move to align the subsidiary more closely with the Mitsubishi Electric brand. The rebranding will also extend to three other ICONICS subsidiaries located in the United Kingdom, Czech Republic, and Italy, which will adopt new names under the Mitsubishi Electric identity during the month of April. The rebranding initiative is aimed at strengthening global brand recognition and improving the company’s ability to attract skilled professionals worldwide. By unifying these subsidiaries under a single brand name, Mitsubishi Electric intends to present a more cohesive identity across international markets, thereby enhancing its competitive edge in the field of industrial automation and digital solutions. In addition to the name change, Mitsubishi Electric plans to utilise its proprietary digital platform, Serendie, to support and accelerate the growth of ICONICS’ business. The platform will also play a significant role in expanding Mitsubishi Electric’s broader factory automation digital solutions. This move is part of the company’s wider strategy to reinforce its presence in the global automation market and drive innovation through integrated digital technologies. The alignment of ICONICS with Mitsubishi Electric’s brand and technological assets underscores the corporation’s commitment to delivering advanced digital solutions for industrial automation.

Next Story
Infrastructure Urban

Mount Invests Rs 250 Cr, Adds PUF & PEB Plants, 400+ Jobs

TUMKUR, Karnataka, January 8, 2025 - Mount Roofing & Structures Private Limited, one of India's  fastest-growing manufacturers in PUF and a leading solutions provider across Pre-Engineered Building  (PEB) and Polycarbonate sheets, simultaneously inaugurated its second fully automated continuous  Sandwich Panel manufacturing line and a new PEB manufacturing plant at its integrated campus in  Tumkur." The milestone expansion, part of a total investment of INR 250 crores, marks a significant  advancement in the company's commitment to engineered performance, manu..

Next Story
Infrastructure Urban

Titan Intech Strengthens UltraLED Push With Global LED Veteran

Titan Intech has announced the induction of global LED industry veteran Su Piow Ko to its Board of Directors, marking a strategic step in strengthening its UltraLED Displays roadmap and building globally competitive LED display solutions from India.The appointment aligns with Titan Intech’s ambition to position India as a hub for advanced, high-quality LED display manufacturing. With an increased focus on UltraLED Displays, the company aims to enhance technical governance, raise manufacturing standards and expand its presence across global markets.Su Piow Ko brings over three decades of inte..

Next Story
Infrastructure Urban

Dun & Bradstreet Flags New Growth Engines in India 2026 Outlook

Dun & Bradstreet has released its India 2026: D&B’s Perspective report, projecting a stable macroeconomic environment underpinned by fresh opportunities for productivity-led and inclusive growth. The report outlines how India’s next growth phase will be driven by digitised logistics, trusted data ecosystems, clean energy and rising city vitality.According to the outlook, India’s GDP growth is expected to reach around 6.6 per cent by FY2027, supported by resilient consumer demand and sustained public investment. Manufacturing is seen entering a new phase, moving beyond scale towar..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Open In App