ICONICS Renamed to Mitsubishi Electric Iconics Digital So
ECONOMY & POLICY

ICONICS Renamed to Mitsubishi Electric Iconics Digital So

Mitsubishi Electric Corporation has announced that its US-based software subsidiary, ICONICS, will be renamed Mitsubishi Electric Iconics Digital Solutions, Inc effective April 1, 2025. This change reflects a strategic move to align the subsidiary more closely with the Mitsubishi Electric brand. The rebranding will also extend to three other ICONICS subsidiaries located in the United Kingdom, Czech Republic, and Italy, which will adopt new names under the Mitsubishi Electric identity during the month of April.

The rebranding initiative is aimed at strengthening global brand recognition and improving the company’s ability to attract skilled professionals worldwide. By unifying these subsidiaries under a single brand name, Mitsubishi Electric intends to present a more cohesive identity across international markets, thereby enhancing its competitive edge in the field of industrial automation and digital solutions.

In addition to the name change, Mitsubishi Electric plans to utilise its proprietary digital platform, Serendie, to support and accelerate the growth of ICONICS’ business. The platform will also play a significant role in expanding Mitsubishi Electric’s broader factory automation digital solutions. This move is part of the company’s wider strategy to reinforce its presence in the global automation market and drive innovation through integrated digital technologies.

The alignment of ICONICS with Mitsubishi Electric’s brand and technological assets underscores the corporation’s commitment to delivering advanced digital solutions for industrial automation.

Mitsubishi Electric Corporation has announced that its US-based software subsidiary, ICONICS, will be renamed Mitsubishi Electric Iconics Digital Solutions, Inc effective April 1, 2025. This change reflects a strategic move to align the subsidiary more closely with the Mitsubishi Electric brand. The rebranding will also extend to three other ICONICS subsidiaries located in the United Kingdom, Czech Republic, and Italy, which will adopt new names under the Mitsubishi Electric identity during the month of April. The rebranding initiative is aimed at strengthening global brand recognition and improving the company’s ability to attract skilled professionals worldwide. By unifying these subsidiaries under a single brand name, Mitsubishi Electric intends to present a more cohesive identity across international markets, thereby enhancing its competitive edge in the field of industrial automation and digital solutions. In addition to the name change, Mitsubishi Electric plans to utilise its proprietary digital platform, Serendie, to support and accelerate the growth of ICONICS’ business. The platform will also play a significant role in expanding Mitsubishi Electric’s broader factory automation digital solutions. This move is part of the company’s wider strategy to reinforce its presence in the global automation market and drive innovation through integrated digital technologies. The alignment of ICONICS with Mitsubishi Electric’s brand and technological assets underscores the corporation’s commitment to delivering advanced digital solutions for industrial automation.

Next Story
Infrastructure Urban

Reliance, Diehl Advance Pact for Precision-Guided Munitions

Diehl Defence CEO Helmut Rauch and Reliance Group’s Founder Chairman Anil D. Ambani have held discussions to advance their ongoing strategic partnership focused on Guided and Terminally Guided Munitions (TGM), under a cooperation agreement originally signed in 2019.This collaboration underscores Diehl Defence’s long-term commitment to the Indian market and its support for the Indian Government’s Make in India initiative. The partnership’s current emphasis is on the urgent supply of the Vulcano 155mm Precision Guided Munition system to the Indian Armed Forces.Simultaneously, the “Vulc..

Next Story
Infrastructure Urban

Modis Navnirman to Migrate to Main Board, Merge Subsidiary

Modis Navnirman Limited has announced that its Board of Directors has approved a key strategic initiative involving migration from the BSE SME platform to the Main Board of both BSE and NSE, alongside a merger with its wholly owned subsidiary, Shree Modis Navnirman Private Limited.The move to the main boards marks a major milestone in the company’s growth trajectory, reflecting its consistent financial performance, robust corporate governance, and long-term commitment to value creation. This transition will grant the company access to a broader investor base, improve market participation, en..

Next Story
Infrastructure Urban

Global Capital Flows Remain Subdued, EMEA Leads in Q1 2025

The Bharat InvITs Association’s industry update for Q1 2025 shows subdued global capital flows, with investment volumes remaining at the lower end of the five-year range despite a late 2024 recovery. According to data from Colliers and MSCI Real Capital Analytics, activity in North America declined slightly, while EMEA maintained steady levels and emerged as the top region for investment in standing assets.The EMEA region now hosts seven of the top ten cross-border capital destinations for standing assets, pushing the United States’ share of global activity below 15 per cent. Meanwhile, in..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?