In a key step towards strengthening investor awareness and protection, the Investor Education and Protection Fund Authority (IEPFA), operating under the Ministry of Corporate Affairs, Government of India, has entered into a Memorandum of Understanding (MoU) with Kotak Mahindra Bank Limited (KMBL), one of India’s leading financial institutions. This strategic alliance aims to broaden the reach of critical investor education by leveraging Kotak Mahindra Bank’s vast digital and physical footprint across the country.As part of the collaboration, curated educational content developed by IEPFA will be disseminated through Kotak Mahindra Bank’s ATMs, kiosks, websites, mobile applications, and social media channels. The content will include digital banners, short films, and educational videos focused on promoting responsible investing, preventing financial fraud, and safeguarding investor rights.This initiative is slated for implementation in the financial year 2025–2026 and comes at no financial cost to IEPFA. With Kotak Mahindra Bank’s expansive presence—comprising over 2,000 branches and 3,000 ATMs—the campaign is poised to reach a wide demographic, thereby enhancing its impact.The MoU was exchanged between Smt Samiksha Lamba, Deputy General Manager at IEPFA, and Vishal Agarwal, Senior Vice President and Head at Kotak Mahindra Bank. The partnership is driven by Smt. Anita Shah Akella, CEO of IEPFA and Joint Secretary in the Ministry of Corporate Affairs, who continues to spearhead innovative approaches to investor empowerment.Since its inception, IEPFA has actively promoted financial literacy through numerous Investor Awareness Programmes, helping individuals become informed and vigilant participants in the financial system.(PIB)