Jassper Shipping Driving India’s $15 Bn Last-Mile Delivery Market

12 Jun 2025 CW Team

In the midst of this change in environment, Jassper Shipping is reinventing itself. By incorporating electric vehicles at the center of its logistics operations, Jassper is not just embracing green mobility, it is reshaping the very character of urban freight transport. The company is building a stronger, more connected and sustainable delivery network while also focusing on creating better opportunities for delivery partners. Jassper Shipping's EV-First Strategy

With 58 EVs already deployed, Jassper Shipping is seeking to expand this to 150 within the next two quarters. This expansion is backed by deals with industry leaders such as leading FMCG and pharma players. The firm's EV-first business model rests on three legs: carbon saving, cost saving, and operations excellence, combined with keeping its customers satisfied with high service levels.

Pushpank Kaushik, CEO & Head of Business Development (Subcontinent, Middle East, and Southeast Asia), says, “At Jassper, our electric vehicle (EV) strategy is not just about cutting costs—it’s about driving sustainability and empowering our delivery partners. EVs are a core part of our long-term vision to reduce our carbon footprint, manage fuel cost fluctuations, and improve partner profitability through lower operating expenses. As a part of our commitment to inclusive growth and sustainable logistics, we are creating job opportunities by aiming to onboard 1,500 new last-mile delivery partners across India over the next five years. This expansion will enhance our logistics network and help create more sustainable livelihoods. By focusing on efficiency, reach, and reliability, we are building a delivery ecosystem that benefits both our partners and our customers.

The last-mile delivery sector, valued at over $15 billion, faces immense pressure due to e-commerce growth and urbanisation, as highlighted by Redseer. This crucial leg of delivery disproportionately increases costs and pollution. Hence, the appeal for greener logistics cannot be missed. As per Ministry of Heavy Industries, India saw 1.67 million EV sales in 2023-24, with close to 3,700 electric buses among them. The central government has sanctioned Rs 11,500 crore under FAME-II and an additional Rs 800 crore to enable over 5,833 charging points. These reflect the nation's inclination towards clean transport and lower carbon emissions, one that logistics companies will now be required to comply with.In the midst of this change in environment, Jassper Shipping is reinventing itself. By incorporating electric vehicles at the center of its logistics operations, Jassper is not just embracing green mobility, it is reshaping the very character of urban freight transport. The company is building a stronger, more connected and sustainable delivery network while also focusing on creating better opportunities for delivery partners. Jassper Shipping's EV-First StrategyWith 58 EVs already deployed, Jassper Shipping is seeking to expand this to 150 within the next two quarters. This expansion is backed by deals with industry leaders such as leading FMCG and pharma players. The firm's EV-first business model rests on three legs: carbon saving, cost saving, and operations excellence, combined with keeping its customers satisfied with high service levels.Pushpank Kaushik, CEO & Head of Business Development (Subcontinent, Middle East, and Southeast Asia), says, “At Jassper, our electric vehicle (EV) strategy is not just about cutting costs—it’s about driving sustainability and empowering our delivery partners. EVs are a core part of our long-term vision to reduce our carbon footprint, manage fuel cost fluctuations, and improve partner profitability through lower operating expenses. As a part of our commitment to inclusive growth and sustainable logistics, we are creating job opportunities by aiming to onboard 1,500 new last-mile delivery partners across India over the next five years. This expansion will enhance our logistics network and help create more sustainable livelihoods. By focusing on efficiency, reach, and reliability, we are building a delivery ecosystem that benefits both our partners and our customers.

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