JSW MG Motor Plans Luxury Car Launch

23 Sep 2024 CW Team

JSW MG Motor announced plans to launch four luxury cars over the next two years, with sales through a new showroom line called 'MG Select.' The first luxury model is expected in the first quarter of 2025. The company aims to open 12 'MG Select' showrooms in the next six months, according to Gaurav Gupta, Chief Growth Officer.

The company, which is 51% owned by the JSW Group and other Indian entities, will focus exclusively on “new age energy vehicles,” including strong hybrids, plug-in hybrids, and electric vehicles. Gupta noted that luxury segment EV penetration stands at 7%, significantly higher than 2% in mainstream categories, indicating a growing appetite for innovative powertrains.

In 2023, around 45,000 luxury cars were sold in India, reflecting a 20% year-on-year growth. However, this segment accounts for just 1% of total domestic car sales. Gupta emphasized that JSW MG defines luxury through a combination of price point, exclusivity, and accessibility, aiming to make luxury vehicles more available to Indian customers through MG Select.

Each showroom will feature a display of four to five cars, requiring approximately 4,000 square feet of space. The company plans to invite young entrepreneurs with a passion for luxury to become dealer partners.

JSW MG is following a trend among automakers, similar to Maruti Suzuki’s Nexa showrooms and Hero MotoCorp’s Premia stores, to establish separate dealership lines for premium products.

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