LTIMindtree, Adobe Launch AI-Powered CraftStudio

31 Jul 2025 CW Team

CraftStudio builds upon LTIMindtree’s existing CMO services and is tailored to assist marketing teams in overcoming barriers to AI adoption. It offers scalable marketing expertise integrated with Adobe tools such as Creative Cloud, Firefly Services and Custom Models, Frame.io, Substance 3D, GenStudio for Performance Marketing, and Workfront.

By combining LTIMindtree’s marketing capabilities with Adobe’s advanced technologies, CraftStudio enables clients to:

Increase revenue by applying full-funnel marketing expertise to improve targeting, segmentation, and eCommerce conversion rates.
Enhance operational efficiency by reducing time-to-market by over 50 per cent through streamlined marketing processes.
Accelerate AI integration without needing to develop internal AI infrastructure, leveraging a ready-to-deploy team proficient in Adobe’s AI offerings.

“Our partnership with Adobe reflects LTIMindtree’s vision to lead the CMO agenda in a world where human creativity and AI converge,” said Venu Lambu, CEO & Managing Director of LTIMindtree. “Together, we’re shaping the future of marketing—where data-driven intelligence meets imaginative storytelling—and positioning ourselves as the digital agency of the future.”

Stephen Frieder, Chief Revenue Officer at Adobe, added, “Adobe's blend of creativity, marketing, and AI technology enables brands to create connected, scalable experiences. Our collaboration with LTIMindtree through CraftStudio places that power directly in marketers’ hands, enabling efficiency and faster delivery.”

BlueVerse CraftStudio represents a bold step in marketing innovation, allowing clients to derive more business value from AI without heavy upfront investment. This partnership underscores LTIMindtree and Adobe’s joint commitment to fostering creativity, efficiency, and competitive advantage in digital marketing.

LTIMindtree, a global digital consultancy, has launched BlueVerse CraftStudio—a next-generation marketing agency powered by Adobe’s latest AI innovations. The offering is aimed at helping organisations streamline their marketing operations and unlock significant business value through cutting-edge technology.CraftStudio builds upon LTIMindtree’s existing CMO services and is tailored to assist marketing teams in overcoming barriers to AI adoption. It offers scalable marketing expertise integrated with Adobe tools such as Creative Cloud, Firefly Services and Custom Models, Frame.io, Substance 3D, GenStudio for Performance Marketing, and Workfront.By combining LTIMindtree’s marketing capabilities with Adobe’s advanced technologies, CraftStudio enables clients to:Increase revenue by applying full-funnel marketing expertise to improve targeting, segmentation, and eCommerce conversion rates.Enhance operational efficiency by reducing time-to-market by over 50 per cent through streamlined marketing processes.Accelerate AI integration without needing to develop internal AI infrastructure, leveraging a ready-to-deploy team proficient in Adobe’s AI offerings.“Our partnership with Adobe reflects LTIMindtree’s vision to lead the CMO agenda in a world where human creativity and AI converge,” said Venu Lambu, CEO & Managing Director of LTIMindtree. “Together, we’re shaping the future of marketing—where data-driven intelligence meets imaginative storytelling—and positioning ourselves as the digital agency of the future.”Stephen Frieder, Chief Revenue Officer at Adobe, added, “Adobe's blend of creativity, marketing, and AI technology enables brands to create connected, scalable experiences. Our collaboration with LTIMindtree through CraftStudio places that power directly in marketers’ hands, enabling efficiency and faster delivery.”BlueVerse CraftStudio represents a bold step in marketing innovation, allowing clients to derive more business value from AI without heavy upfront investment. This partnership underscores LTIMindtree and Adobe’s joint commitment to fostering creativity, efficiency, and competitive advantage in digital marketing.

Building Material

11 Dec 2025

Suraj Estate Wins Euromoney Award for India’s Best Residential Developer

"Suraj Estate Developers Limited has received the Euromoney Real Estate Award 2025 for ‘India’s Best Residential Developer’, positioning the company among globally benchmarked leaders in the sector. The recognition reflects its four-decade legacy in delivering high-quality residential and redevelopment-led projects across South Central Mumbai. The Euromoney Real Estate Awards, presented by the London-based Euromoney magazine, are widely regarded as one of the most credible global assessments of performance in real estate, banking and finance. Winners are selected through surveys of inte..

Building Material

11 Dec 2025

Lloyds Metals, Tata Steel Sign MoU to Explore Strategic Collaboration

"Lloyds Metals and Energy Limited has signed a non-binding Memorandum of Understanding with Tata Steel Limited to evaluate potential areas of strategic cooperation across mining, logistics, pelletisation and steelmaking. The MoU was signed by B Prabhakaran, Managing Director of Lloyds Metals, and Mr T V Narendran, CEO and Managing Director of Tata Steel. The partnership framework aims to leverage the natural operational synergies between both companies and assess opportunities in greenfield steel projects, iron ore mining, slurry pipeline infrastructure, pellet manufacturing in iron ore–ric..

Building Material

11 Dec 2025

IndiaAI, Gujarat Govt Host Regional Conclave Ahead of 2026 AI Summit

The IndiaAI Mission under the Ministry of Electronics and Information Technology, along with the Government of Gujarat and IIT Gandhinagar, convened a Regional Pre-Summit Event at Mahatma Mandir, Gandhinagar. The initiative is part of the build-up to the India–AI Impact Summit 2026, scheduled for 15–20 February 2026 at Bharat Mandapam, New Delhi. The conclave brought together senior policymakers, technology leaders, researchers and industry practitioners to examine how AI can accelerate economic, digital and social transformation across sectors. The programme focused on the overarching th..