LTIMindtree, Adobe Launch AI-Powered CraftStudio

31 Jul 2025 CW Team

CraftStudio builds upon LTIMindtree’s existing CMO services and is tailored to assist marketing teams in overcoming barriers to AI adoption. It offers scalable marketing expertise integrated with Adobe tools such as Creative Cloud, Firefly Services and Custom Models, Frame.io, Substance 3D, GenStudio for Performance Marketing, and Workfront.

By combining LTIMindtree’s marketing capabilities with Adobe’s advanced technologies, CraftStudio enables clients to:

Increase revenue by applying full-funnel marketing expertise to improve targeting, segmentation, and eCommerce conversion rates.
Enhance operational efficiency by reducing time-to-market by over 50 per cent through streamlined marketing processes.
Accelerate AI integration without needing to develop internal AI infrastructure, leveraging a ready-to-deploy team proficient in Adobe’s AI offerings.

“Our partnership with Adobe reflects LTIMindtree’s vision to lead the CMO agenda in a world where human creativity and AI converge,” said Venu Lambu, CEO & Managing Director of LTIMindtree. “Together, we’re shaping the future of marketing—where data-driven intelligence meets imaginative storytelling—and positioning ourselves as the digital agency of the future.”

Stephen Frieder, Chief Revenue Officer at Adobe, added, “Adobe's blend of creativity, marketing, and AI technology enables brands to create connected, scalable experiences. Our collaboration with LTIMindtree through CraftStudio places that power directly in marketers’ hands, enabling efficiency and faster delivery.”

BlueVerse CraftStudio represents a bold step in marketing innovation, allowing clients to derive more business value from AI without heavy upfront investment. This partnership underscores LTIMindtree and Adobe’s joint commitment to fostering creativity, efficiency, and competitive advantage in digital marketing.

LTIMindtree, a global digital consultancy, has launched BlueVerse CraftStudio—a next-generation marketing agency powered by Adobe’s latest AI innovations. The offering is aimed at helping organisations streamline their marketing operations and unlock significant business value through cutting-edge technology.CraftStudio builds upon LTIMindtree’s existing CMO services and is tailored to assist marketing teams in overcoming barriers to AI adoption. It offers scalable marketing expertise integrated with Adobe tools such as Creative Cloud, Firefly Services and Custom Models, Frame.io, Substance 3D, GenStudio for Performance Marketing, and Workfront.By combining LTIMindtree’s marketing capabilities with Adobe’s advanced technologies, CraftStudio enables clients to:Increase revenue by applying full-funnel marketing expertise to improve targeting, segmentation, and eCommerce conversion rates.Enhance operational efficiency by reducing time-to-market by over 50 per cent through streamlined marketing processes.Accelerate AI integration without needing to develop internal AI infrastructure, leveraging a ready-to-deploy team proficient in Adobe’s AI offerings.“Our partnership with Adobe reflects LTIMindtree’s vision to lead the CMO agenda in a world where human creativity and AI converge,” said Venu Lambu, CEO & Managing Director of LTIMindtree. “Together, we’re shaping the future of marketing—where data-driven intelligence meets imaginative storytelling—and positioning ourselves as the digital agency of the future.”Stephen Frieder, Chief Revenue Officer at Adobe, added, “Adobe's blend of creativity, marketing, and AI technology enables brands to create connected, scalable experiences. Our collaboration with LTIMindtree through CraftStudio places that power directly in marketers’ hands, enabling efficiency and faster delivery.”BlueVerse CraftStudio represents a bold step in marketing innovation, allowing clients to derive more business value from AI without heavy upfront investment. This partnership underscores LTIMindtree and Adobe’s joint commitment to fostering creativity, efficiency, and competitive advantage in digital marketing.

Infrastructure Urban

30 Sep 2025

PM Modi Launches Rs 1.22 Trillion Development Projects in Banswara

Prime Minister Shri Narendra Modi inaugurated and laid the foundation stone for development works worth over Rs 1.22 trillion in Banswara, Rajasthan, on the fourth day of Navratri. During his visit to the sacred land of Maa Tripura Sundari and Maa Mahi, the Prime Minister paid homage to the region’s spiritual heritage and highlighted the resilience of India’s tribal communities, inspired by the legacy of Mahayogi Govind Guru Ji.Shri Modi emphasised energy generation as a national priority, announcing power projects exceeding Rs 900 billion across Rajasthan, Madhya Pradesh, Andhra Pradesh, ..

Infrastructure Urban

30 Sep 2025

GeM Launches Campaign to Boost Transparency and Fair Trade

The Government e-Marketplace (GeM) has launched a special campaign during Vigilance Awareness Week titled “GeM Ki Sunien, Satark Rahein, Zimmedar Banein,” reinforcing its commitment to transparency, integrity, and ethical practices in public procurement.The initiative aims to educate and empower buyers to adopt best practices and comply with rules while enabling sellers—including last-mile entrepreneurs, startups, and micro and small enterprises (MSEs) from Tier-2 and Tier-3 cities—to access secure and transparent opportunities. GeM’s safeguards, such as red-flag alerts, structured b..

Infrastructure Urban

30 Sep 2025

DoT, FIU-IND Join Forces to Curb Telecom-Based Frauds

The Department of Telecommunications (DoT) and the Financial Intelligence Unit-India (FIU-IND) have signed a comprehensive Memorandum of Understanding (MoU) to strengthen information sharing and coordination, marking a major step in India’s fight against telecom misuse in cyber-crimes and financial fraud.The MoU was signed by Shri Sanjeev Kumar Sharma, Deputy Director General (AI & Digital Intelligence Unit – DIU), DoT, and Shri Amit Mohan Govil, Director, FIU-IND, in the presence of Dr. Neeraj Mittal, Secretary (Telecom), and Shri Arvind Shrivastava, Secretary (Revenue). The agreement..