LTIMindtree, a global digital consultancy, has launched BlueVerse CraftStudio—a next-generation marketing agency powered by Adobe’s latest AI innovations. The offering is aimed at helping organisations streamline their marketing operations and unlock significant business value through cutting-edge technology.CraftStudio builds upon LTIMindtree’s existing CMO services and is tailored to assist marketing teams in overcoming barriers to AI adoption. It offers scalable marketing expertise integrated with Adobe tools such as Creative Cloud, Firefly Services and Custom Models, Frame.io, Substance 3D, GenStudio for Performance Marketing, and Workfront.By combining LTIMindtree’s marketing capabilities with Adobe’s advanced technologies, CraftStudio enables clients to:Increase revenue by applying full-funnel marketing expertise to improve targeting, segmentation, and eCommerce conversion rates.Enhance operational efficiency by reducing time-to-market by over 50 per cent through streamlined marketing processes.Accelerate AI integration without needing to develop internal AI infrastructure, leveraging a ready-to-deploy team proficient in Adobe’s AI offerings.“Our partnership with Adobe reflects LTIMindtree’s vision to lead the CMO agenda in a world where human creativity and AI converge,” said Venu Lambu, CEO & Managing Director of LTIMindtree. “Together, we’re shaping the future of marketing—where data-driven intelligence meets imaginative storytelling—and positioning ourselves as the digital agency of the future.”Stephen Frieder, Chief Revenue Officer at Adobe, added, “Adobe's blend of creativity, marketing, and AI technology enables brands to create connected, scalable experiences. Our collaboration with LTIMindtree through CraftStudio places that power directly in marketers’ hands, enabling efficiency and faster delivery.”BlueVerse CraftStudio represents a bold step in marketing innovation, allowing clients to derive more business value from AI without heavy upfront investment. This partnership underscores LTIMindtree and Adobe’s joint commitment to fostering creativity, efficiency, and competitive advantage in digital marketing.