Lululemon to Enter India via Tata CLiQ Partnership

17 Jul 2025 CW Team

Canadian athletic apparel brand Lululemon is set to make its debut in the Indian market through a franchise partnership with Tata CLiQ, marking its entry into the country's expanding premium activewear segment. The launch, planned for the second half of 2026, will include Lululemon’s first physical retail store in India, alongside online storefronts on Tata CLiQ Luxury and Tata CLiQ Fashion.

The collaboration will give Indian consumers access to Lululemon’s global product portfolio, spanning apparel, footwear, and accessories for yoga, running, training, tennis, and golf. The move aligns with the brand’s broader “Power of Three x2” strategy, which focuses on global expansion, digital innovation, and product development.

André Maestrini, Executive Vice President, International, at Lululemon, noted, “Bringing Lululemon to India has long been part of our market expansion roadmap. We’re excited to connect with India’s communities and support their wellbeing through high-quality products and experiences.”

In addition to retail operations, Lululemon plans to roll out local wellness programmes and community initiatives centred on movement, mindfulness, and connection—core to its brand ethos.

With a presence in over 30 global markets, including North America, Europe, the Middle East, and Asia Pacific, Lululemon sees India as a key long-term growth market. The country’s booming wellness industry and increasing appetite for high-end activewear continue to draw international brands seeking sustained expansion.

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