Mahindra Launches Veero to Capture SCV Market
ECONOMY & POLICY

Mahindra Launches Veero to Capture SCV Market

Mahindra and Mahindra (M&M) is targeting the under-3.5-tonne small commercial vehicle (SCV) segment with the launch of the Veero, developed on its Urban Prosper Platform (UPP). The Veero will offer multi-fuel options, including diesel and CNG, with an electric variant planned for the future.

The Veero is priced at ?7.99 lakh for the entry-level model. M&M has ambitious plans to expand its light commercial vehicle (LCV) portfolio, with plans to introduce seven new models by 2030, all addressing intra-city logistics needs.

Nalinikanth Gollagunta, CEO of M&M's automotive division, stated that UPP is a modular platform engineered to handle payloads of 1-2 tonnes across multiple deck lengths and powertrain configurations. The company has invested ?900 crore in developing the platform and the Veero, with additional investments anticipated as production scales up.

M&M aims to enhance total cost of ownership, comfort, and performance, focusing on the intra-city market where it has traditionally been strong in inter-city operations. Gollagunta noted that while diesel and CNG have proven viability, the demand for electric vehicles (EVs) could grow due to ESG mandates from e-commerce companies.

Currently, M&M holds a market share of over 50% in the less-than-3.5-tonne segment and expects to increase this share as it taps into the intra-city market. Despite a recent decline in sales, with 2,957 units sold under 2 tonnes in August and 14,661 units in the 2-3.5-tonne category, M&M received positive feedback during a month-long market test of the Veero.

Mahindra and Mahindra (M&M) is targeting the under-3.5-tonne small commercial vehicle (SCV) segment with the launch of the Veero, developed on its Urban Prosper Platform (UPP). The Veero will offer multi-fuel options, including diesel and CNG, with an electric variant planned for the future. The Veero is priced at ?7.99 lakh for the entry-level model. M&M has ambitious plans to expand its light commercial vehicle (LCV) portfolio, with plans to introduce seven new models by 2030, all addressing intra-city logistics needs. Nalinikanth Gollagunta, CEO of M&M's automotive division, stated that UPP is a modular platform engineered to handle payloads of 1-2 tonnes across multiple deck lengths and powertrain configurations. The company has invested ?900 crore in developing the platform and the Veero, with additional investments anticipated as production scales up. M&M aims to enhance total cost of ownership, comfort, and performance, focusing on the intra-city market where it has traditionally been strong in inter-city operations. Gollagunta noted that while diesel and CNG have proven viability, the demand for electric vehicles (EVs) could grow due to ESG mandates from e-commerce companies. Currently, M&M holds a market share of over 50% in the less-than-3.5-tonne segment and expects to increase this share as it taps into the intra-city market. Despite a recent decline in sales, with 2,957 units sold under 2 tonnes in August and 14,661 units in the 2-3.5-tonne category, M&M received positive feedback during a month-long market test of the Veero.

Next Story
Infrastructure Urban

Indian Army and JCBL to Set Up Vehicle Repair Hub in Leh

The Fire & Fury Corps of the Indian Army has signed a Memorandum of Understanding (MoU) with Airbornics Defence & Space (ADSL), a company under the JCBL Group, to establish a New Generation Vehicle (NGV) Repair Hub and Warehouse within the 14 Corps Zonal Workshop in Leh.This initiative marks a significant step toward enhancing the Army’s logistics and operational readiness by creating a dedicated OEM-backed maintenance and repair ecosystem for next-generation vehicles deployed in the high-altitude region.The MoU signing ceremony took place at Headquarters 14 Corps, Leh, in the presence of Lt..

Next Story
Infrastructure Energy

Hettich Strengthens Industry Ties at Madhya Pradesh Investment Meet

Hettich India, a global leader in furniture fittings, reinforced its commitment to Madhya Pradesh’s industrial growth as a Guest of Honour at an Interactive Session on Investment Opportunities in Power, Renewable Energy Equipment, and White Goods Manufacturing, hosted by the Government of Madhya Pradesh in partnership with the Confederation of Indian Industry (CII) at Hotel Trident, Nariman Point, Mumbai.The session, chaired by Dr Mohan Yadav, Hon’ble Chief Minister of Madhya Pradesh, brought together leading domestic and international investors, industry representatives, and business lead..

Next Story
Equipment

SANY India Strengthens Rajasthan Presence with New 4S Dealership in Jaipur

SANY India, a leading manufacturer of construction, mining, road, logistics, and energy equipment, has inaugurated a new 4S dealership (Sales, Service, Spares, Stocking) in Jaipur in partnership with Shree Balajee Infra. This expansion reinforces SANY India’s commitment to delivering world-class products and enhanced after-sales support to customers across Rajasthan.The dealership will serve key regions including Kanakpura, Jaipur, Kekri, Kota, Bayana, Nagor, Alwar, Ajmer, Udaipur, Kelwa, Jalore, Bhilwara, and Chitamba, providing convenient access to SANY’s extensive product range and effi..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?