Mahindra, the SUV specialist, said on Wednesday that it has achieved record sales revenue of over Rs 80 billion in the first half of FY2026, driven by strong demand for its electric SUV models, the XEV 9e and BE 6. In the first seven months of the year, Mahindra sold more than 30,000 units of these two models. This performance has made the company India’s No. 1 EV brand by revenue market share in the first six months of FY2026. Launched a year ago with a promise to “create history,” the two EVs have “delivered headlines,” the company said. “Our electric SUVs became so popular that we sold one electric SUV every 10 minutes during the seven months,” said Rajesh Jejurikar, Executive Director and CEO at Mahindra & Mahindra. To sustain momentum in the competitive EV market, the company introduced two new premium variants of the BE 6: BE 6 Formula e FE 2 priced at Rs 2.369 million, and BE 6 Formula e FE 3 priced at Rs 2.449 million. Bookings open on 14 January, with deliveries set to begin on 14 February. Mahindra said its electric SUVs are transforming consumer behaviour in the Indian EV segment. Instead of being used as occasional or second vehicles, the XEV 9e and BE 6 have become daily drivers: 65 per cent of all units are driven every working day, Over 1,000 units have crossed 20,000 km, with several exceeding 50,000 km in just seven months, 70 per cent of owners drive more than 1,000 km a month, and 10 per cent exceed 3,000 km monthly, Nearly 60 per cent achieve 500 km+ real-world city range. The rapid adoption of these EVs has brought Mahindra a new category of customers: 80 per cent of buyers are first-time Mahindra owners. The buyer profile now includes luxury SUV aspirants, design-led customers, tech-forward families and young urban professionals. Mahindra said the XEV 9e and BE 6 have accomplished something rare in India’s EV landscape: turning electric vehicles into aspirational lifestyle products.