MeitY Launches Digital Brand Identity Manual (DBIM)

20 Feb 2025 CW Team

Shri Jitin Prasada highlighted that DBIM reinforces the government’s vision of “Minimum Government, Maximum Governance” by fostering "Uniform Governance," ensuring all ministries and platforms maintain a consistent digital presence. The initiative aligns with the Prime Minister’s vision of "Reform, Perform, and Transform," enhancing accessibility, inclusivity, and citizen-centric governance while elevating India’s e-governance standards globally. The DBIM seeks to simplify and standardise government websites, making navigation easier for citizens from diverse backgrounds. It also aims to improve transparency and public engagement through the Central Content Publishing System (CCPS), ensuring key policies, schemes, and initiatives are readily accessible. Furthermore, AI-driven tools and robust security measures will be leveraged to create a seamless, trustworthy, and future-ready digital ecosystem, contributing to India’s vision of Viksit Bharat 2047.

MeitY Secretary Shri S. Krishnan underscored the Prime Minister’s directive to establish a unified interface across all government websites, ensuring a user-friendly digital experience comparable to private-sector platforms. The DBIM will enhance service delivery and digital branding, ensuring consistent messaging across ministries. He also emphasized the pivotal role of the National Informatics Centre (NIC) in modernizing government infrastructure to meet evolving digital demands. With the digital economy projected to contribute 20% to India’s GDP, he stressed the need for ministries to embrace digital transformation for more efficient service delivery. The launch of DBIM and the CIO Conference 2025 mark a significant milestone in India's digital governance, reinforcing MeitY’s commitment to innovation, agility, and security while ensuring a future-ready, citizen-first digital ecosystem.

"Join industry leaders at RAHSTA Expo, India's premier platform for roads, highways and traffic infrastructure. Register now to explore innovations, network with experts and shape the future of mobility."

The Ministry of Electronics and Information Technology (MeitY) has taken a landmark step in harmonizing India’s digital governance with the launch of the Digital Brand Identity Manual (DBIM) and the inaugural Chief Information Officer (CIO) Conference 2025. Held in New Delhi, the event was presided over by Shri Jitin Prasada, Union Minister of State for Electronics and Information Technology & Commerce & Industry, alongside Shri S. Krishnan, Secretary, MeitY. The initiative, part of the Gov.In: Harmonisation of Government of India's Digital Footprint, aims to create a standardized and cohesive digital presence across all government platforms. Shri Jitin Prasada highlighted that DBIM reinforces the government’s vision of “Minimum Government, Maximum Governance” by fostering Uniform Governance, ensuring all ministries and platforms maintain a consistent digital presence. The initiative aligns with the Prime Minister’s vision of Reform, Perform, and Transform, enhancing accessibility, inclusivity, and citizen-centric governance while elevating India’s e-governance standards globally. The DBIM seeks to simplify and standardise government websites, making navigation easier for citizens from diverse backgrounds. It also aims to improve transparency and public engagement through the Central Content Publishing System (CCPS), ensuring key policies, schemes, and initiatives are readily accessible. Furthermore, AI-driven tools and robust security measures will be leveraged to create a seamless, trustworthy, and future-ready digital ecosystem, contributing to India’s vision of Viksit Bharat 2047. MeitY Secretary Shri S. Krishnan underscored the Prime Minister’s directive to establish a unified interface across all government websites, ensuring a user-friendly digital experience comparable to private-sector platforms. The DBIM will enhance service delivery and digital branding, ensuring consistent messaging across ministries. He also emphasized the pivotal role of the National Informatics Centre (NIC) in modernizing government infrastructure to meet evolving digital demands. With the digital economy projected to contribute 20% to India’s GDP, he stressed the need for ministries to embrace digital transformation for more efficient service delivery. The launch of DBIM and the CIO Conference 2025 mark a significant milestone in India's digital governance, reinforcing MeitY’s commitment to innovation, agility, and security while ensuring a future-ready, citizen-first digital ecosystem.

Real Estate

07 Jul 2026

Pecan Realty Completes Rs 1.5 Billion Transactions

Pecan Realty has recently completed four institutional transactions worth over Rs 1.5 billion over the past two years, strengthening its position as an execution-led real estate platform. The deals include resolution-led acquisitions, structured finance transactions and capital partnerships across its development portfolio.The transactions covered acquisitions through the National Company Law Tribunal process and helped provide repayment or exits to both private and public sector lenders. The company said the deals demonstrate its ability to resolve complex project situations, work with instit..

Real Estate

07 Jul 2026

SNN Estates Expands North Bengaluru Housing Project

SNN Estates has announced an expansion of its SNN Estates Felicity residential project in North Bengaluru following strong buyer demand, with 75 per cent of the first-phase inventory sold within three days of launch.The developer will add 76 apartments in the new phase, taking the project's estimated revenue potential to around Rs 1,000 crore upon completion of Phase 2.Spread across 6.5 acres in Rachenahalli, near Manyata Tech Park, the project comprises 604 apartments in 1.5, 2, 2.5, 3 and 4 BHK configurations. The development includes a 50,000-sq-ft clubhouse with amenities such as sports co..

Infrastructure Urban

07 Jul 2026

SCG Drives ASEAN Industrial Transformation Strategy

SCG is strengthening its focus on ASEAN as a key growth region by advancing industrial transformation, enhancing competitiveness and building resilient regional value chains. Thammasak Sethaudom, President and Chief Executive Officer, SCG, highlighted the need for industries to continuously develop capabilities, strengthen resilience and deepen regional cooperation to achieve sustainable long-term growth.SCG views ASEAN as an important growth engine alongside China, supported by favourable demographics, trade connectivity and investment flows. With ASEAN’s GDP projected to grow by around 4.7..