Ola Electric's Ananthan Advocates Circular Economy from Design Stage
ECONOMY & POLICY

Ola Electric's Ananthan Advocates Circular Economy from Design Stage

In recent decades, technological advancements in India have become a significant trend, leading to increased exploration of sustainable opportunities across various sectors. Industry experts suggest that sustainability in the Indian auto industry can be achieved through proper manufacturing practices supported by a circular economy, along with the upskilling of human resources. The circular economy involves extensive use of materials throughout all stages of production, consumption, and recycling.

According to Kausalya Nandkumar, COO of Mahindra Electric Automobile, this economic scenario not only promotes sustainability but also reduces manufacturing and ownership costs. She pointed out that the tangible benefits of adopting a circular economy make it a sensible choice for businesses. Nandkumar noted that the economic rationale is compelling, as data indicates that utilising recycled, refurbished, and remanufactured items can lower both manufacturing and ownership costs.

Kripa Ananthan, Head of Design at Ola Electric, stated during the ETAuto Tech Summit 2024 in Bengaluru that for India to advance technologically and develop in-house technologies rather than following Western models, a circular economy is essential. She emphasized that starting technology development now would enable India to utilize its own technology and lead the field.

Ananthan also highlighted that sustainability can be promoted from the design stage of a product by incorporating features that extend the product's life, facilitate reuse, repurpose, or remanufacture. She mentioned that Indian consumers typically purchase vehicles with the intention of long-term use, making sustainability a crucial consideration in vehicle design. Nandkumar echoed this sentiment, explaining that achieving a balance between functionality, enhanced features, and responsible materials at an affordable price is key. She warned that if the cost becomes excessively high, it could deter consumers from owning such products.

In recent decades, technological advancements in India have become a significant trend, leading to increased exploration of sustainable opportunities across various sectors. Industry experts suggest that sustainability in the Indian auto industry can be achieved through proper manufacturing practices supported by a circular economy, along with the upskilling of human resources. The circular economy involves extensive use of materials throughout all stages of production, consumption, and recycling. According to Kausalya Nandkumar, COO of Mahindra Electric Automobile, this economic scenario not only promotes sustainability but also reduces manufacturing and ownership costs. She pointed out that the tangible benefits of adopting a circular economy make it a sensible choice for businesses. Nandkumar noted that the economic rationale is compelling, as data indicates that utilising recycled, refurbished, and remanufactured items can lower both manufacturing and ownership costs. Kripa Ananthan, Head of Design at Ola Electric, stated during the ETAuto Tech Summit 2024 in Bengaluru that for India to advance technologically and develop in-house technologies rather than following Western models, a circular economy is essential. She emphasized that starting technology development now would enable India to utilize its own technology and lead the field. Ananthan also highlighted that sustainability can be promoted from the design stage of a product by incorporating features that extend the product's life, facilitate reuse, repurpose, or remanufacture. She mentioned that Indian consumers typically purchase vehicles with the intention of long-term use, making sustainability a crucial consideration in vehicle design. Nandkumar echoed this sentiment, explaining that achieving a balance between functionality, enhanced features, and responsible materials at an affordable price is key. She warned that if the cost becomes excessively high, it could deter consumers from owning such products.

Next Story
Resources

Haworth India Hosts Women’s Leadership Panel Series

Haworth India marked International Women’s Day by hosting a leadership roundtable series titled ‘Give to Gain’, bringing together senior women leaders from architecture and design firms, corporates and project management consultancies. The series has been conducted in Delhi and Mumbai, with upcoming sessions scheduled in Bengaluru and Hyderabad on 27 March 2026. Structured as moderated panel discussions followed by audience interaction, the initiative examined the business impact of women’s leadership and the role of inclusive workplaces in supporting professional growth. Manish Khan..

Next Story
Real Estate

Max Estates Secures RERA For Max One Project

Max Estates has secured RERA approval (UPRERA No.: UPRERAPRJ9759) for its Max One development around Max Towers in Sector 16B, Noida, bringing renewed progress to a project previously stalled following the insolvency of its earlier developer. Spread across around 10 acres with an estimated development potential of about 2.5 million sq ft, Max One is planned as an integrated mixed-use campus combining serviced residences, premium offices, retail spaces and a private club. The project is expected to generate total sales potential of about Rs 20 billion along with an estimated annuity rental inc..

Next Story
Real Estate

Hindware Introduces Starc Smart Wall Mount Toilet

Hindware has introduced the Starc Smart Wall-Mount Toilet under its Hindware Italian Collection, designed to combine automation, hygiene and contemporary bathroom aesthetics. The model features automatic flushing, sensor-based seat opening and closing, and remote-controlled functions. It also includes an oscillating water spray and warm air dryer for cleaning, along with a self-cleaning nozzle designed to maintain hygiene. Additional features include adjustable heated seating, customisable water temperature and pressure settings, a foot-touch flush system and an LCD control interface. The wa..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement