Poonawalla Fincorp Limited (PFL), a non-banking financial company (NBFC) promoted by the Cyrus Poonawalla Group, has unveiled an industry-first digital lending solution—Business Loan 24/7—aimed at transforming credit access for India’s micro, small, and medium enterprises (MSMEs). This innovative offering leverages advanced risk analytics to deliver instant loan approvals with flexible repayment options, entirely through a digital platform.The solution is designed to meet the evolving credit needs of MSMEs across India’s Tier 1, 2, and 3 cities in sectors such as retail, services, manufacturing, and trade. Business Loan 24/7 operates on a Straight Through Processing (STP) model, offering a seamless, paperless experience that removes the need for physical documentation or branch visits. This fully digital journey ensures simplicity, speed, and security for self-employed professionals and small businesses.PFL’s proprietary digital risk assessment framework integrates with India’s public digital infrastructure—including GST systems, credit bureaus, and account aggregators—to accurately assess borrower profiles using real-time financial data from credible sources. This strengthens credit evaluation beyond traditional metrics, enabling responsible and calibrated lending to high-potential enterprises.Speaking on the launch, Mr. Arvind Kapil, MD & CEO of Poonawalla Fincorp, said: “India’s USD 4 trillion economy will see MSMEs as a key growth engine over the next decade. Our digital-first model, backed by robust financial infrastructure and analytics, will allow us to serve this segment effectively while managing risk. Business Loan 24/7 is a first-of-its-kind offering for good-quality MSMEs seeking convenient and credible access to finance.”This launch follows the earlier success of PFL’s 24/7 digital loan offering for salaried professionals. With this new MSME-focused solution, PFL aims to build a competitive edge through technology-led lending and aims to steadily scale the product in a risk-calibrated manner over the next four to six quarters.By integrating cutting-edge technology with its core lending strategy, PFL positions itself to become a leading provider of MSME finance in India, supporting entrepreneurs in scaling operations while upholding prudent credit practices.