Purple Finance AUM Crosses Rs1.55 Billion In FY25

19 Sep 2025 CW Team

Purple Finance has reported strong growth in FY25, with its loan portfolio tripling and assets under management surpassing Rs1.55 billion. The company, which operates more than 40 branches across six states, now serves over 2,500 MSME borrowers, primarily in tier III and IV cities and district towns.

Through a hybrid model combining digital origination with a local on-ground network, Purple Finance has expanded its footprint while maintaining asset quality. The lender focuses on small-ticket secured business loans, income-generation credit, and customised products for micro-entrepreneurs.

Looking ahead, Purple Finance aspires to transform into a Small Finance Bank, aiming to build an institution that caters to the MSME segment in non-urban markets of Central India. The company is also exploring strategic inorganic growth opportunities to accelerate its presence, particularly in smaller towns and districts of Gujarat and Rajasthan.

Amitabh Chaturvedi, Founder and Executive Chairman, highlighted the company’s vision for sustainable expansion and strengthening its asset base. He noted: “When we started Purple Finance, the mission was clear — to unlock credit for millions of underserved MSMEs in non-urban regions who struggle to access timely and fair financing. The response confirms this is not just a large market but an essential one for India’s real economic growth. Bridging this credit gap is both an opportunity and a responsibility we are proud to pursue.”

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