RateGain, Profitroom Partner to Boost Hotel Reach in MEA

29 Aug 2025 CW Team

As digital adoption surges and travel preferences shift in the APMEA region, this collaboration aligns with RateGain’s goal of expanding its global footprint through intelligent, integrated technology. By connecting Profitroom’s hotel platform with RateGain’s leading channel management system, the partnership will provide hoteliers with real-time access to over 400 demand partners worldwide, ensuring consistent rate and availability management across all sales channels.

The integrated solution minimises the risk of overbookings and consolidates distribution, pricing, booking, marketing, and guest engagement into a single commercial ecosystem. Through automation, hoteliers can reduce manual intervention, swiftly react to market changes, and increase revenue while delivering a seamless guest experience.

Zineb Belyasmine, Regional Director at Profitroom, highlighted that RateGain’s innovations—such as Smart ARI, which eliminates update delays and ensures rate precision—will empower hotels with deeper insights and faster response capabilities, boosting direct bookings and operational efficiency.

Anurag Jain, Executive Vice President – Revenue (APMEA) at RateGain, added, “In a competitive landscape, seamless network access and unified operations are critical. Our collaboration equips MEA hoteliers to enhance visibility, optimise booking journeys, and build lasting guest relationships.”

This partnership underscores RateGain’s commitment to supporting hotel operators in emerging markets through cutting-edge, AI-powered distribution and revenue management tools, offering them greater control and profitability in a fast-evolving hospitality environment.

RateGain Travel Technologies Limited, a global provider of AI-driven SaaS solutions for the travel and hospitality sector, has announced a strategic partnership with Profitroom, an award-winning hospitality technology firm, to enhance hotel distribution and connectivity across the Middle East and Africa (MEA).As digital adoption surges and travel preferences shift in the APMEA region, this collaboration aligns with RateGain’s goal of expanding its global footprint through intelligent, integrated technology. By connecting Profitroom’s hotel platform with RateGain’s leading channel management system, the partnership will provide hoteliers with real-time access to over 400 demand partners worldwide, ensuring consistent rate and availability management across all sales channels.The integrated solution minimises the risk of overbookings and consolidates distribution, pricing, booking, marketing, and guest engagement into a single commercial ecosystem. Through automation, hoteliers can reduce manual intervention, swiftly react to market changes, and increase revenue while delivering a seamless guest experience.Zineb Belyasmine, Regional Director at Profitroom, highlighted that RateGain’s innovations—such as Smart ARI, which eliminates update delays and ensures rate precision—will empower hotels with deeper insights and faster response capabilities, boosting direct bookings and operational efficiency.Anurag Jain, Executive Vice President – Revenue (APMEA) at RateGain, added, “In a competitive landscape, seamless network access and unified operations are critical. Our collaboration equips MEA hoteliers to enhance visibility, optimise booking journeys, and build lasting guest relationships.”This partnership underscores RateGain’s commitment to supporting hotel operators in emerging markets through cutting-edge, AI-powered distribution and revenue management tools, offering them greater control and profitability in a fast-evolving hospitality environment.

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