+
Redington and AWS Sign Strategic Downstream Distribution Deal
ECONOMY & POLICY

Redington and AWS Sign Strategic Downstream Distribution Deal

Redington has signed a Revenue Acceleration Pilot (REAP) contract with Amazon Web Services (AWS), establishing a "downstream" Strategic Distribution Agreement. This approach allows Redington to extend the benefits it receives from AWS to other partners in its network.

The REAP program is designed to help high-potential AWS Partner Network (APN) partners tap into the combined technical expertise and strengths of both AWS and Redington. By leveraging shared resources, funding, and strategic support, the program empowers partners to drive impactful business outcomes for their customers.

"At Redington, we are committed to driving cloud adoption at scale by empowering our partners with the right resources, expertise, and strategic support," said Sridhar S, Executive Vice President, Redington. "The REAP program with AWS allows us to lead transformative initiatives that foster innovation and sustainable growth. Through strategic investments in upskilling, go-to-market capabilities, and cloud transformation, we are cultivating an ecosystem that enables partners to scale. This allows our partners to effectively unlock new opportunities and bring about the digital transformation and tangible business outcomes that customers are seeking in the dynamic cloud environment.”

“Redington exemplifies what we value in a strategic distributor – strong technical capabilities, broad market reach, and a shared mission to democratize technology. Through this REAP initiative, we’re not just accelerating cloud adoption; we’re enabling transformative, partner-led growth that aligns with the scale and ambition of our customers across India,” Praveen Sridhar, Head of Partner Business, AWS India and South Asia.

With this collaboration, Redington can support and empower partners through developing customized go-to-market strategies for customer segments and providing partners with the necessary resources, technical guidance, training, and marketing assistance to accelerate cloud transformation. The program facilitates partner-led initiatives for business development, fostering growth and innovation.

Leveraging Redington’s extensive experience and deep market presence, this program will illustrate the efficacy of a distributor-managed downstream collaboration model. Under Redington’s leadership, the program will showcase how this approach supports cloud adoption among mid-tier partners who may lack direct access to comprehensive AWS resources.

Redington has signed a Revenue Acceleration Pilot (REAP) contract with Amazon Web Services (AWS), establishing a downstream Strategic Distribution Agreement. This approach allows Redington to extend the benefits it receives from AWS to other partners in its network.The REAP program is designed to help high-potential AWS Partner Network (APN) partners tap into the combined technical expertise and strengths of both AWS and Redington. By leveraging shared resources, funding, and strategic support, the program empowers partners to drive impactful business outcomes for their customers.At Redington, we are committed to driving cloud adoption at scale by empowering our partners with the right resources, expertise, and strategic support, said Sridhar S, Executive Vice President, Redington. The REAP program with AWS allows us to lead transformative initiatives that foster innovation and sustainable growth. Through strategic investments in upskilling, go-to-market capabilities, and cloud transformation, we are cultivating an ecosystem that enables partners to scale. This allows our partners to effectively unlock new opportunities and bring about the digital transformation and tangible business outcomes that customers are seeking in the dynamic cloud environment.”“Redington exemplifies what we value in a strategic distributor – strong technical capabilities, broad market reach, and a shared mission to democratize technology. Through this REAP initiative, we’re not just accelerating cloud adoption; we’re enabling transformative, partner-led growth that aligns with the scale and ambition of our customers across India,” Praveen Sridhar, Head of Partner Business, AWS India and South Asia.With this collaboration, Redington can support and empower partners through developing customized go-to-market strategies for customer segments and providing partners with the necessary resources, technical guidance, training, and marketing assistance to accelerate cloud transformation. The program facilitates partner-led initiatives for business development, fostering growth and innovation.Leveraging Redington’s extensive experience and deep market presence, this program will illustrate the efficacy of a distributor-managed downstream collaboration model. Under Redington’s leadership, the program will showcase how this approach supports cloud adoption among mid-tier partners who may lack direct access to comprehensive AWS resources.

Next Story
Real Estate

Tokenisation is definitely the future of real-estate projects in India

Nisus Finance is carving a distinctive space in India’s real-estate funding ecosystem through a sharp mix of structured finance, asset management and transaction advisory. In an exclusive conversation with CW, Amit Goenka, Chairman and Founder, shares insights into the company’s unique approach to urban infrastructure finance. He discusses how Nisus Finance is not only expanding within India but also venturing into emerging markets, offering tailor-made solutions for urban development projects.How would you define your core business model and what differentiates you in this space..

Next Story
Equipment

We're building India's top platform for construction equipment rental

Janardhan Reddy grew up in a construction environment in Tumkur, Karnataka, where his father, a Class 1 PWD contractor, managed owned and rented equipment. This early exposure gave him deep insights into the sector. Today, he leads AUEQI (pronounced Aaki), short for ‘An Aura of Equipment’ – a tech-driven platform simplifying rentals and boosting productivity. Recognised as an innovator by the Karnataka government, he is supported by the Rajiv Gandhi Entrepreneurship Programme and is a final-round applicant for Elevate 2024. In this conversation with CW, he shares how AUEQI is bridging cr..

Next Story
Equipment

India is shifting from buying to leasing forklifts

- Rushabh Vora, Co-Founder and Managing Director, SILA SILA, India’s leading real-estate platform, has forayed into electric material handling equipment (MHE) rental solutions through a strategic partnership with Nilkamal, marking its expansion into the manufacturing and warehousing sectors. With over 15 years of operational expertise, a workforce of 30,000+, including 1,000+ trained equipment operators and operations spanning 125+ cities, SILA is well-positioned to transform how Indian businesses approach logistics and equipment management. Founded in 2010 by brothers Rushabh and Sahil..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?