Signpost Wins 9-Year Bengaluru Metro Ad Contract

26 Aug 2025 CW Team

The partnership aligns with Signpost India’s “Signs of Tomorrow” vision, which focuses on transforming transit media from static formats into dynamic, data-driven platforms for storytelling and brand engagement. By blending premium static and digital media under the principle of “Less is More,” the company aims to respect public spaces while enhancing urban aesthetics and ensuring impactful yet non-intrusive advertising.

Signpost India has an established presence in major cities such as Mumbai, Chennai, Kolkata, Pune, Hyderabad, and Bengaluru, where it has successfully delivered innovative transit media solutions. This expansion into the metro network marks a significant milestone in strengthening its dominance across Bengaluru’s transit ecosystem, adding to its stronghold in bus and bus queue shelter networks.

The move is strategically timed as metro advertising gains traction. Bengaluru Metro’s monthly ridership has reached around 30 million, providing advertisers with access to a captive and diverse audience of professionals, students, and shoppers. Research indicates metro advertising enjoys high recall value due to commuter receptiveness in a captive travel environment.

Shripad Ashtekar, Managing Director of Signpost India, said: “This is more than a media win—it’s a canvas for city storytelling and a step forward in India’s digital evolution. Partnering with BMRCL marks a strategic leap in creating immersive, data-driven experiences for millions of commuters while celebrating Bengaluru’s culture and identity.”

The Bengaluru Metro addition further reinforces Signpost India’s leadership in transit media, offering a powerful mix of digital out-of-home assets, real-time data analytics, and hyperlocal content, designed to support smart city engagement and create value for both advertisers and citizens.

Signpost India Limited, a leader in digital out-of-home and urban infrastructure media, has secured an exclusive nine-year contract with Bangalore Metro Rail Corporation Limited (BMRCL) for advertising rights across 67 Namma Metro stations. The agreement spans more than 100,000 square feet of premium media space and carries a revenue potential of up to Rs 7 billion.The partnership aligns with Signpost India’s “Signs of Tomorrow” vision, which focuses on transforming transit media from static formats into dynamic, data-driven platforms for storytelling and brand engagement. By blending premium static and digital media under the principle of “Less is More,” the company aims to respect public spaces while enhancing urban aesthetics and ensuring impactful yet non-intrusive advertising.Signpost India has an established presence in major cities such as Mumbai, Chennai, Kolkata, Pune, Hyderabad, and Bengaluru, where it has successfully delivered innovative transit media solutions. This expansion into the metro network marks a significant milestone in strengthening its dominance across Bengaluru’s transit ecosystem, adding to its stronghold in bus and bus queue shelter networks.The move is strategically timed as metro advertising gains traction. Bengaluru Metro’s monthly ridership has reached around 30 million, providing advertisers with access to a captive and diverse audience of professionals, students, and shoppers. Research indicates metro advertising enjoys high recall value due to commuter receptiveness in a captive travel environment.Shripad Ashtekar, Managing Director of Signpost India, said: “This is more than a media win—it’s a canvas for city storytelling and a step forward in India’s digital evolution. Partnering with BMRCL marks a strategic leap in creating immersive, data-driven experiences for millions of commuters while celebrating Bengaluru’s culture and identity.”The Bengaluru Metro addition further reinforces Signpost India’s leadership in transit media, offering a powerful mix of digital out-of-home assets, real-time data analytics, and hyperlocal content, designed to support smart city engagement and create value for both advertisers and citizens.

Infrastructure Urban

30 May 2026

Panasonic Showcases Connected Display Solutions

Panasonic Life Solutions India showcased its integrated display, projection, broadcast and communication technologies at Panasonic Tech Summit 2026 in New Delhi. Hosted through its System Solutions Division, the two-day event highlighted connected technology solutions for education, healthcare, retail, transportation, corporate offices and entertainment.The summit, themed ‘Turning Technology into Value’, featured experience-led zones covering QSR, retail, transit, corporate offices, healthcare, education, security, projection, home theatre and professional displays. Panasonic also introduc..

Infrastructure Transport

30 May 2026

Kapsch to Deliver India’s First C-ITS Project

"Kapsch TrafficCom will deliver India’s first Cooperative Intelligent Transport Systems project on a key expressway near New Delhi. The project will be implemented with Superwave Communication And Infrasolution Limited to demonstrate how connected mobility can improve road safety and traffic efficiency.The pilot will use real-time connectivity and AI-enabled situational awareness to support road users, especially in high-risk areas such as temporary work zones. Drivers will receive alerts on roadworks, maintenance vehicles, hazardous locations, traffic queues and temporary virtual signage di..

Infrastructure Urban

30 May 2026

Eurobond Net Profit Rises 44 Per Cent

Euro Panel Products, the parent company of Eurobond, reported a 44.13 per cent year-on-year rise in net profit for FY25–26. The company’s revenue from operations grew 18.91 per cent to Rs 503.20 crore, compared to Rs 423.18 crore in the previous financial year.The company’s full-year EBITDA stood at Rs 56.67 crore, marking a 31.82 per cent increase. Profit after tax rose to Rs 26.56 crore, while net worth increased 20.15 per cent to Rs 160.07 crore. Earnings per share for the year stood at Rs 10.84.Divyam Rajesh Shah, Whole Time Director and CFO, Euro Panel Products, said the company’s..