Signpost Wins 9-Year Bengaluru Metro Ad Contract

26 Aug 2025 CW Team

The partnership aligns with Signpost India’s “Signs of Tomorrow” vision, which focuses on transforming transit media from static formats into dynamic, data-driven platforms for storytelling and brand engagement. By blending premium static and digital media under the principle of “Less is More,” the company aims to respect public spaces while enhancing urban aesthetics and ensuring impactful yet non-intrusive advertising.

Signpost India has an established presence in major cities such as Mumbai, Chennai, Kolkata, Pune, Hyderabad, and Bengaluru, where it has successfully delivered innovative transit media solutions. This expansion into the metro network marks a significant milestone in strengthening its dominance across Bengaluru’s transit ecosystem, adding to its stronghold in bus and bus queue shelter networks.

The move is strategically timed as metro advertising gains traction. Bengaluru Metro’s monthly ridership has reached around 30 million, providing advertisers with access to a captive and diverse audience of professionals, students, and shoppers. Research indicates metro advertising enjoys high recall value due to commuter receptiveness in a captive travel environment.

Shripad Ashtekar, Managing Director of Signpost India, said: “This is more than a media win—it’s a canvas for city storytelling and a step forward in India’s digital evolution. Partnering with BMRCL marks a strategic leap in creating immersive, data-driven experiences for millions of commuters while celebrating Bengaluru’s culture and identity.”

The Bengaluru Metro addition further reinforces Signpost India’s leadership in transit media, offering a powerful mix of digital out-of-home assets, real-time data analytics, and hyperlocal content, designed to support smart city engagement and create value for both advertisers and citizens.

Signpost India Limited, a leader in digital out-of-home and urban infrastructure media, has secured an exclusive nine-year contract with Bangalore Metro Rail Corporation Limited (BMRCL) for advertising rights across 67 Namma Metro stations. The agreement spans more than 100,000 square feet of premium media space and carries a revenue potential of up to Rs 7 billion.The partnership aligns with Signpost India’s “Signs of Tomorrow” vision, which focuses on transforming transit media from static formats into dynamic, data-driven platforms for storytelling and brand engagement. By blending premium static and digital media under the principle of “Less is More,” the company aims to respect public spaces while enhancing urban aesthetics and ensuring impactful yet non-intrusive advertising.Signpost India has an established presence in major cities such as Mumbai, Chennai, Kolkata, Pune, Hyderabad, and Bengaluru, where it has successfully delivered innovative transit media solutions. This expansion into the metro network marks a significant milestone in strengthening its dominance across Bengaluru’s transit ecosystem, adding to its stronghold in bus and bus queue shelter networks.The move is strategically timed as metro advertising gains traction. Bengaluru Metro’s monthly ridership has reached around 30 million, providing advertisers with access to a captive and diverse audience of professionals, students, and shoppers. Research indicates metro advertising enjoys high recall value due to commuter receptiveness in a captive travel environment.Shripad Ashtekar, Managing Director of Signpost India, said: “This is more than a media win—it’s a canvas for city storytelling and a step forward in India’s digital evolution. Partnering with BMRCL marks a strategic leap in creating immersive, data-driven experiences for millions of commuters while celebrating Bengaluru’s culture and identity.”The Bengaluru Metro addition further reinforces Signpost India’s leadership in transit media, offering a powerful mix of digital out-of-home assets, real-time data analytics, and hyperlocal content, designed to support smart city engagement and create value for both advertisers and citizens.

Infrastructure Transport

17 Oct 2025

Sonowal Unveils Eight Projects at NMPA’s Golden Jubilee

Union Minister for Ports, Shipping and Waterways, Shri Sarbananda Sonowal, inaugurated the Curtain Raiser Ceremony of the Golden Jubilee Celebrations of the New Mangalore Port Authority (NMPA) at Bharat Mandapam. To commemorate the milestone, he unveiled eight major maritime infrastructure projects designed to strengthen India’s port network, enhance logistics performance, and promote sustainability. These include a modern cruise terminal, new covered storage facilities, a 150-bed multi-speciality hospital, expanded truck terminals, and improved port access infrastructure aimed at enhancing..

Infrastructure Energy

17 Oct 2025

India To Boost US LPG Imports, Cut Middle East Reliance

India is planning to reduce imports of liquefied petroleum gas (LPG) from the Middle East as state-owned refiners prepare to ramp up purchases from the United States, according to sources familiar with the matter. The move aligns with New Delhi’s efforts to expand energy cooperation and secure a broader trade deal with Washington. State refiners have already notified their traditional LPG suppliers in Saudi Arabia, the United Arab Emirates, Kuwait and Qatar of the potential reduction in imports. Although the exact size of the supply cut was not disclosed, earlier reports suggested that Indi..

Infrastructure Energy

17 Oct 2025

UK Sanctions Nayara Energy in Crackdown on Russian Oil

The United Kingdom has announced fresh sanctions on 90 entities, including Indian refiner Nayara Energy Limited, in its latest bid to curb Russian oil revenues and weaken President Vladimir Putin’s war funding. The sanctions, unveiled jointly by the Foreign, Commonwealth and Development Office (FCDO) and the UK Treasury, aim to disrupt networks supporting Moscow’s crude exports amid the ongoing war in Ukraine. According to the FCDO, the new restrictions are intended to “strike at the heart of Putin’s war funding” by targeting firms and assets that enable Russia’s energy trade. “..