Tata Motors Bets on New Launches to Outpace Market

27 May 2025 CW Team

“The overall PV industry is projected to grow by just 4 to 5 per cent this fiscal. However, for us, this will be a year of launches. After a relatively quiet few years, we expect to significantly outpace industry growth,” said Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, in an interview with The New Indian Express. Tata Motors is targeting a 25 per cent share in the premium hatchback segment.

Passenger vehicle sales in India grew modestly in FY25. According to the Federation of Automobile Dealers Associations (FADA), retail PV sales rose 4.9 per cent to 4.15 million units from 3.96 million units in FY24. Tata Motors’ own retail volumes declined slightly to 535,960 units in FY25 from 539,567 units the year before.

Looking ahead, the company plans to deepen its domestic retail footprint and expand its global presence in FY26. “We’ve re-entered Sri Lanka, launched in Mauritius, and plan to explore 4–5 more international markets in the coming year,” Srivatsa added.

He also highlighted the importance of the premium hatchback segment, which contributes around 30–32 per cent of the hatchback category, translating to annual volumes of 3.5–4 million units. While the overall hatchback segment has seen contraction, premium offerings continue to grow.

Tata Motors’ share in the premium hatchback space declined from 25 per cent in FY24 due to a lack of updates, Srivatsa acknowledged. “Our competitors launched full model upgrades, while we prioritised our SUV range. This cost us. We’re now confident that the revamped Altroz will help us double our market share in this segment.”

Altroz sales had dropped to 2,000–2,500 units per month, down from a peak of around 6,000. Competing with segment leaders like Maruti Suzuki Baleno and Hyundai i20, the updated Altroz is priced between Rs 689,000 and Rs 1.13 million, across petrol, diesel, and CNG variants.

“Premium hatchbacks remain the largest sub-segment within hatchbacks. Over the last three years, more than 1 million premium hatchbacks have been sold. With the number of high-income households expected to double by 2030—reaching an estimated 65 million with annual incomes over Rs 1.5 million—the outlook for this segment remains robust,” said Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd and Tata Passenger Electric Mobility Ltd.

Image source:cnbctv18

Tata Motors expects its passenger vehicle (PV) sales to grow faster than the industry in FY26, supported by a strong pipeline of new launches and model upgrades. The company on Thursday unveiled the refreshed Altroz to reinforce its position in the premium hatchback segment. It also plans to launch the Harrier.ev next month, followed by the much-anticipated Sierra SUV later this year.“The overall PV industry is projected to grow by just 4 to 5 per cent this fiscal. However, for us, this will be a year of launches. After a relatively quiet few years, we expect to significantly outpace industry growth,” said Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, in an interview with The New Indian Express. Tata Motors is targeting a 25 per cent share in the premium hatchback segment.Passenger vehicle sales in India grew modestly in FY25. According to the Federation of Automobile Dealers Associations (FADA), retail PV sales rose 4.9 per cent to 4.15 million units from 3.96 million units in FY24. Tata Motors’ own retail volumes declined slightly to 535,960 units in FY25 from 539,567 units the year before.Looking ahead, the company plans to deepen its domestic retail footprint and expand its global presence in FY26. “We’ve re-entered Sri Lanka, launched in Mauritius, and plan to explore 4–5 more international markets in the coming year,” Srivatsa added.He also highlighted the importance of the premium hatchback segment, which contributes around 30–32 per cent of the hatchback category, translating to annual volumes of 3.5–4 million units. While the overall hatchback segment has seen contraction, premium offerings continue to grow.Tata Motors’ share in the premium hatchback space declined from 25 per cent in FY24 due to a lack of updates, Srivatsa acknowledged. “Our competitors launched full model upgrades, while we prioritised our SUV range. This cost us. We’re now confident that the revamped Altroz will help us double our market share in this segment.”Altroz sales had dropped to 2,000–2,500 units per month, down from a peak of around 6,000. Competing with segment leaders like Maruti Suzuki Baleno and Hyundai i20, the updated Altroz is priced between Rs 689,000 and Rs 1.13 million, across petrol, diesel, and CNG variants.“Premium hatchbacks remain the largest sub-segment within hatchbacks. Over the last three years, more than 1 million premium hatchbacks have been sold. With the number of high-income households expected to double by 2030—reaching an estimated 65 million with annual incomes over Rs 1.5 million—the outlook for this segment remains robust,” said Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd and Tata Passenger Electric Mobility Ltd.Image source:cnbctv18

Infrastructure Urban

02 Jun 2026

VECV Sales Rise 7.8 Per Cent In May 2026

VE Commercial Vehicles recorded sales of 7,978 units in May 2026, compared to 7,401 units in May 2025, registering growth of 7.8 per cent. This included 7,789 units from the Eicher brand and 189 units from the Volvo brand.Eicher branded trucks and buses reported sales of 7,789 units during the month, up 7.3 per cent from 7,258 units a year earlier. In the domestic commercial vehicle market, Eicher sales rose 9.1 per cent to 7,375 units from 6,758 units in May 2025.Exports declined 17.2 per cent to 414 units from 500 units in the corresponding month last year. Volvo Trucks and Volvo Buses recor..

Infrastructure Urban

02 Jun 2026

Table Space Strengthens DESYN Leadership Team

Table Space has announced strategic leadership appointments within DESYN, its integrated Design and Build business, as it looks to strengthen operations across key enterprise and GCC markets in India. DESYN was launched as a strategic extension of Table Space’s workspace solutions portfolio to meet rising demand for agile, high-quality and rapidly deployable enterprise workspaces.Shruti Ookabhoy has joined DESYN as Executive Director and will lead the Design vertical, focusing on design capability, operational excellence and team development across markets. She brings over 22 years of experi..

Infrastructure Transport

02 Jun 2026

Concord Associate Bags Rs 2.79 Bn Kavach Order

Concord Control Systems said its associate company, Progota India, has received a Rs 2.79 bn domestic order from Indian Railways for the supply, installation, testing and commissioning of on-board Kavach 4.0 loco equipment.The order is scheduled for execution within 12 months and strengthens Concord’s role in India’s railway safety and signalling ecosystem. Kavach is India’s indigenous automatic train protection system, designed to improve operational safety by helping prevent signal passing at danger and reducing collision risks.Gaurav Lath, Joint Managing Director, Concord Control Syst..