Tata Motors Bets on New Launches to Outpace Market

27 May 2025 CW Team

“The overall PV industry is projected to grow by just 4 to 5 per cent this fiscal. However, for us, this will be a year of launches. After a relatively quiet few years, we expect to significantly outpace industry growth,” said Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, in an interview with The New Indian Express. Tata Motors is targeting a 25 per cent share in the premium hatchback segment.

Passenger vehicle sales in India grew modestly in FY25. According to the Federation of Automobile Dealers Associations (FADA), retail PV sales rose 4.9 per cent to 4.15 million units from 3.96 million units in FY24. Tata Motors’ own retail volumes declined slightly to 535,960 units in FY25 from 539,567 units the year before.

Looking ahead, the company plans to deepen its domestic retail footprint and expand its global presence in FY26. “We’ve re-entered Sri Lanka, launched in Mauritius, and plan to explore 4–5 more international markets in the coming year,” Srivatsa added.

He also highlighted the importance of the premium hatchback segment, which contributes around 30–32 per cent of the hatchback category, translating to annual volumes of 3.5–4 million units. While the overall hatchback segment has seen contraction, premium offerings continue to grow.

Tata Motors’ share in the premium hatchback space declined from 25 per cent in FY24 due to a lack of updates, Srivatsa acknowledged. “Our competitors launched full model upgrades, while we prioritised our SUV range. This cost us. We’re now confident that the revamped Altroz will help us double our market share in this segment.”

Altroz sales had dropped to 2,000–2,500 units per month, down from a peak of around 6,000. Competing with segment leaders like Maruti Suzuki Baleno and Hyundai i20, the updated Altroz is priced between Rs 689,000 and Rs 1.13 million, across petrol, diesel, and CNG variants.

“Premium hatchbacks remain the largest sub-segment within hatchbacks. Over the last three years, more than 1 million premium hatchbacks have been sold. With the number of high-income households expected to double by 2030—reaching an estimated 65 million with annual incomes over Rs 1.5 million—the outlook for this segment remains robust,” said Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd and Tata Passenger Electric Mobility Ltd.

Image source:cnbctv18

"Join industry leaders at RAHSTA Expo, India's premier platform for roads, highways and traffic infrastructure. Register now to explore innovations, network with experts and shape the future of mobility."

Tata Motors expects its passenger vehicle (PV) sales to grow faster than the industry in FY26, supported by a strong pipeline of new launches and model upgrades. The company on Thursday unveiled the refreshed Altroz to reinforce its position in the premium hatchback segment. It also plans to launch the Harrier.ev next month, followed by the much-anticipated Sierra SUV later this year.“The overall PV industry is projected to grow by just 4 to 5 per cent this fiscal. However, for us, this will be a year of launches. After a relatively quiet few years, we expect to significantly outpace industry growth,” said Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, in an interview with The New Indian Express. Tata Motors is targeting a 25 per cent share in the premium hatchback segment.Passenger vehicle sales in India grew modestly in FY25. According to the Federation of Automobile Dealers Associations (FADA), retail PV sales rose 4.9 per cent to 4.15 million units from 3.96 million units in FY24. Tata Motors’ own retail volumes declined slightly to 535,960 units in FY25 from 539,567 units the year before.Looking ahead, the company plans to deepen its domestic retail footprint and expand its global presence in FY26. “We’ve re-entered Sri Lanka, launched in Mauritius, and plan to explore 4–5 more international markets in the coming year,” Srivatsa added.He also highlighted the importance of the premium hatchback segment, which contributes around 30–32 per cent of the hatchback category, translating to annual volumes of 3.5–4 million units. While the overall hatchback segment has seen contraction, premium offerings continue to grow.Tata Motors’ share in the premium hatchback space declined from 25 per cent in FY24 due to a lack of updates, Srivatsa acknowledged. “Our competitors launched full model upgrades, while we prioritised our SUV range. This cost us. We’re now confident that the revamped Altroz will help us double our market share in this segment.”Altroz sales had dropped to 2,000–2,500 units per month, down from a peak of around 6,000. Competing with segment leaders like Maruti Suzuki Baleno and Hyundai i20, the updated Altroz is priced between Rs 689,000 and Rs 1.13 million, across petrol, diesel, and CNG variants.“Premium hatchbacks remain the largest sub-segment within hatchbacks. Over the last three years, more than 1 million premium hatchbacks have been sold. With the number of high-income households expected to double by 2030—reaching an estimated 65 million with annual incomes over Rs 1.5 million—the outlook for this segment remains robust,” said Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd and Tata Passenger Electric Mobility Ltd.Image source:cnbctv18

Real Estate

07 Jul 2026

Pecan Realty Completes Rs 1.5 Billion Transactions

Pecan Realty has recently completed four institutional transactions worth over Rs 1.5 billion over the past two years, strengthening its position as an execution-led real estate platform. The deals include resolution-led acquisitions, structured finance transactions and capital partnerships across its development portfolio.The transactions covered acquisitions through the National Company Law Tribunal process and helped provide repayment or exits to both private and public sector lenders. The company said the deals demonstrate its ability to resolve complex project situations, work with instit..

Real Estate

07 Jul 2026

SNN Estates Expands North Bengaluru Housing Project

SNN Estates has announced an expansion of its SNN Estates Felicity residential project in North Bengaluru following strong buyer demand, with 75 per cent of the first-phase inventory sold within three days of launch.The developer will add 76 apartments in the new phase, taking the project's estimated revenue potential to around Rs 1,000 crore upon completion of Phase 2.Spread across 6.5 acres in Rachenahalli, near Manyata Tech Park, the project comprises 604 apartments in 1.5, 2, 2.5, 3 and 4 BHK configurations. The development includes a 50,000-sq-ft clubhouse with amenities such as sports co..

Infrastructure Urban

07 Jul 2026

SCG Drives ASEAN Industrial Transformation Strategy

SCG is strengthening its focus on ASEAN as a key growth region by advancing industrial transformation, enhancing competitiveness and building resilient regional value chains. Thammasak Sethaudom, President and Chief Executive Officer, SCG, highlighted the need for industries to continuously develop capabilities, strengthen resilience and deepen regional cooperation to achieve sustainable long-term growth.SCG views ASEAN as an important growth engine alongside China, supported by favourable demographics, trade connectivity and investment flows. With ASEAN’s GDP projected to grow by around 4.7..