Tata Motors to Boost EV Lineup and Launch Harrier.ev

22 May 2025 CW Team

Tata Motors is set to reinforce its electric vehicle (EV) portfolio with new launches and upgrades to existing models, as it aims to mainstream EV adoption in the Indian passenger vehicle market.

The Mumbai-based automaker plans to launch the Harrier.ev in the current financial year, followed by the Sierra.ev, alongside several updates across its current lineup. These steps form part of the company’s broader strategy to deepen EV penetration while enhancing the value proposition of its established nameplates.

In FY25, Tata Motors sold around 65,000 EVs—a 10 per cent decline compared with the previous year. Despite this drop, the company reaffirmed its commitment to sustainable growth in its post-results investor presentation, stating: “We are strengthening our EV portfolio with new launches while improving existing products.”

The company also emphasised market development, customer engagement, and ecosystem support as key pillars to accelerate EV adoption.

In the internal combustion engine (ICE) segment, Tata Motors aims to leverage what it calls its “strongest and freshest portfolio yet,” with updates planned across hatchbacks and SUVs.

To enhance customer reach, the firm will expand its retail network in priority markets, particularly with larger-format outlets. It also plans to increase brand visibility through comprehensive marketing efforts and partnerships.

Cost optimisation will be another focus area to retain competitiveness and profitability in a challenging macroeconomic environment.

In the commercial vehicle (CV) segment, Tata Motors expects improved fleet utilisation and a positive business outlook supported by favourable macroeconomic indicators. The company will also ensure a seamless transition to new air conditioning (AC) regulations in trucks while introducing value-added features.

Tata Motors reiterated its long-term goal of redefining mobility through an expansive product portfolio, advanced digital solutions, and continued nameplate introductions. It also aims to grow its retail market share across categories and regain share in the small commercial vehicle (SCV) segment through deeper market penetration.

Tata Motors is set to reinforce its electric vehicle (EV) portfolio with new launches and upgrades to existing models, as it aims to mainstream EV adoption in the Indian passenger vehicle market.The Mumbai-based automaker plans to launch the Harrier.ev in the current financial year, followed by the Sierra.ev, alongside several updates across its current lineup. These steps form part of the company’s broader strategy to deepen EV penetration while enhancing the value proposition of its established nameplates.In FY25, Tata Motors sold around 65,000 EVs—a 10 per cent decline compared with the previous year. Despite this drop, the company reaffirmed its commitment to sustainable growth in its post-results investor presentation, stating: “We are strengthening our EV portfolio with new launches while improving existing products.”The company also emphasised market development, customer engagement, and ecosystem support as key pillars to accelerate EV adoption.In the internal combustion engine (ICE) segment, Tata Motors aims to leverage what it calls its “strongest and freshest portfolio yet,” with updates planned across hatchbacks and SUVs.To enhance customer reach, the firm will expand its retail network in priority markets, particularly with larger-format outlets. It also plans to increase brand visibility through comprehensive marketing efforts and partnerships.Cost optimisation will be another focus area to retain competitiveness and profitability in a challenging macroeconomic environment.In the commercial vehicle (CV) segment, Tata Motors expects improved fleet utilisation and a positive business outlook supported by favourable macroeconomic indicators. The company will also ensure a seamless transition to new air conditioning (AC) regulations in trucks while introducing value-added features.Tata Motors reiterated its long-term goal of redefining mobility through an expansive product portfolio, advanced digital solutions, and continued nameplate introductions. It also aims to grow its retail market share across categories and regain share in the small commercial vehicle (SCV) segment through deeper market penetration.

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