+
Tata Motors to Boost EV Lineup and Launch Harrier.ev
ECONOMY & POLICY

Tata Motors to Boost EV Lineup and Launch Harrier.ev

Tata Motors is set to reinforce its electric vehicle (EV) portfolio with new launches and upgrades to existing models, as it aims to mainstream EV adoption in the Indian passenger vehicle market.

The Mumbai-based automaker plans to launch the Harrier.ev in the current financial year, followed by the Sierra.ev, alongside several updates across its current lineup. These steps form part of the company’s broader strategy to deepen EV penetration while enhancing the value proposition of its established nameplates.

In FY25, Tata Motors sold around 65,000 EVs—a 10 per cent decline compared with the previous year. Despite this drop, the company reaffirmed its commitment to sustainable growth in its post-results investor presentation, stating: “We are strengthening our EV portfolio with new launches while improving existing products.”

The company also emphasised market development, customer engagement, and ecosystem support as key pillars to accelerate EV adoption.

In the internal combustion engine (ICE) segment, Tata Motors aims to leverage what it calls its “strongest and freshest portfolio yet,” with updates planned across hatchbacks and SUVs.

To enhance customer reach, the firm will expand its retail network in priority markets, particularly with larger-format outlets. It also plans to increase brand visibility through comprehensive marketing efforts and partnerships.

Cost optimisation will be another focus area to retain competitiveness and profitability in a challenging macroeconomic environment.

In the commercial vehicle (CV) segment, Tata Motors expects improved fleet utilisation and a positive business outlook supported by favourable macroeconomic indicators. The company will also ensure a seamless transition to new air conditioning (AC) regulations in trucks while introducing value-added features.

Tata Motors reiterated its long-term goal of redefining mobility through an expansive product portfolio, advanced digital solutions, and continued nameplate introductions. It also aims to grow its retail market share across categories and regain share in the small commercial vehicle (SCV) segment through deeper market penetration.

Tata Motors is set to reinforce its electric vehicle (EV) portfolio with new launches and upgrades to existing models, as it aims to mainstream EV adoption in the Indian passenger vehicle market.The Mumbai-based automaker plans to launch the Harrier.ev in the current financial year, followed by the Sierra.ev, alongside several updates across its current lineup. These steps form part of the company’s broader strategy to deepen EV penetration while enhancing the value proposition of its established nameplates.In FY25, Tata Motors sold around 65,000 EVs—a 10 per cent decline compared with the previous year. Despite this drop, the company reaffirmed its commitment to sustainable growth in its post-results investor presentation, stating: “We are strengthening our EV portfolio with new launches while improving existing products.”The company also emphasised market development, customer engagement, and ecosystem support as key pillars to accelerate EV adoption.In the internal combustion engine (ICE) segment, Tata Motors aims to leverage what it calls its “strongest and freshest portfolio yet,” with updates planned across hatchbacks and SUVs.To enhance customer reach, the firm will expand its retail network in priority markets, particularly with larger-format outlets. It also plans to increase brand visibility through comprehensive marketing efforts and partnerships.Cost optimisation will be another focus area to retain competitiveness and profitability in a challenging macroeconomic environment.In the commercial vehicle (CV) segment, Tata Motors expects improved fleet utilisation and a positive business outlook supported by favourable macroeconomic indicators. The company will also ensure a seamless transition to new air conditioning (AC) regulations in trucks while introducing value-added features.Tata Motors reiterated its long-term goal of redefining mobility through an expansive product portfolio, advanced digital solutions, and continued nameplate introductions. It also aims to grow its retail market share across categories and regain share in the small commercial vehicle (SCV) segment through deeper market penetration.

Next Story
Real Estate

Shriram Properties Launches ‘Codename: The One’ in Bengaluru

Shriram Properties (SPL), a leading real estate developer focused on the mid-market and mid-premium segments, has announced the launch of its latest residential project under the banner “Codename: The One” in Bengaluru’s Electronic City corridor. This feature-rich gated community will offer 340 spacious 2- and 3-BHK residences, with a total saleable area of approximately 5 lakh square feet and an estimated revenue potential of over Rs 3.5 billion. The project is expected to be developed over a span of more than three years.  Strategically located near the Bommasandra Metro stat..

Next Story
Resources

India Warehousing Show 2025 Closes with Strong Global Presence

The 14th edition of the India Warehousing Show (IWS) 2025 concluded successfully at Yashobhoomi (IICC), Dwarka, drawing participation from over 300 exhibitors across 15 countries and welcoming 15,000+ visitors. Recognised as India’s leading platform for warehousing and logistics excellence, IWS 2025 offered a comprehensive display of cutting-edge automation, sustainable warehousing solutions, and next-gen supply chain technologies. The show was inaugurated by Shri Pankaj Kumar, Joint Secretary – Logistics, DPIIT, Ministry of Commerce and Industry, Government of India. In his opening a..

Next Story
Equipment

MHIET Launches 450kW Gas Cogeneration System with H₂ Co-Firing

Mitsubishi Heavy Industries Engine & Turbocharger (MHIET), part of the Mitsubishi Heavy Industries Group, has launched a new 450kW gas cogeneration system, the SGP M450, jointly developed with Toho Gas Co.,. The system supports hydrogen co-firing at up to 15 vol per cent, with no loss in performance or reliability.  The system is currently available in the Japanese market, and has been developed from the existing GS6R2 city gas engine platform. Key modifications were made to the fuel gas and engine control systems to enable hydrogen co-firing.   Verified through de..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?