The Man Company Taps Unicommerce for Faster Deliveries

13 Jun 2025 CW Team

The integration will enable The Man Company to automate order processing across its brand website, marketplaces, and quick commerce platforms, significantly reducing the order-to-shipment cycle and ensuring faster, error-free deliveries. In addition, improved warehouse efficiency will help the brand keep pace with the growing demand for personal care products among Indian men.

India’s male grooming market is projected to grow at a compound annual growth rate of 11.06 per cent, reaching an estimated value of USD 1.84 billion by 2029. Driven by rising self-care awareness and celebrity influence, the category is witnessing increasing traction among consumers, particularly in the digital-first space.

Unicommerce’s solutions will also streamline the returns management process, allowing customers to experience faster issue resolution without the need to engage with support channels for every query.

Zairus Master, CEO of The Man Company, stated, “Indian men are becoming more conscious of their appearance. With rising demand, seamless fulfilment and delivery are now as crucial as product quality.”

Kapil Makhija, MD and CEO of Unicommerce, added, “E-commerce has become a vital channel for both D2C and legacy brands. With men’s grooming emerging as a growth sector, we are excited to support The Man Company’s expansion.”

Helios Lifestyle, which owns The Man Company and was recently acquired by Emami, offers a wide array of grooming products—from skincare and haircare to beard grooming, shaving essentials, fragrances, and tools. Though digital-first, the brand also operates through offline retail formats, including its own experiential stores, large format outlets, hypermarkets, and supermarkets.

India’s evolving e-commerce landscape, with its sharp shift toward quick commerce—promising deliveries within 10 to 30 minutes—has transformed customer expectations. While this creates challenges in logistics and inventory management, Unicommerce’s robust infrastructure is poised to equip brands like The Man Company with the speed, accuracy, and agility needed to succeed in the fast-paced online retail environment.

"Join industry leaders at RAHSTA Expo, India's premier platform for roads, highways and traffic infrastructure. Register now to explore innovations, network with experts and shape the future of mobility."

The Man Company, a premium men’s grooming brand owned by Emami, has partnered with Unicommerce to streamline its e-commerce operations and enhance quick commerce fulfilment across its range of products. This collaboration is aimed at improving multi-channel order processing and warehouse management through Unicommerce’s flagship platform, Uniware.The integration will enable The Man Company to automate order processing across its brand website, marketplaces, and quick commerce platforms, significantly reducing the order-to-shipment cycle and ensuring faster, error-free deliveries. In addition, improved warehouse efficiency will help the brand keep pace with the growing demand for personal care products among Indian men.India’s male grooming market is projected to grow at a compound annual growth rate of 11.06 per cent, reaching an estimated value of USD 1.84 billion by 2029. Driven by rising self-care awareness and celebrity influence, the category is witnessing increasing traction among consumers, particularly in the digital-first space.Unicommerce’s solutions will also streamline the returns management process, allowing customers to experience faster issue resolution without the need to engage with support channels for every query.Zairus Master, CEO of The Man Company, stated, “Indian men are becoming more conscious of their appearance. With rising demand, seamless fulfilment and delivery are now as crucial as product quality.”Kapil Makhija, MD and CEO of Unicommerce, added, “E-commerce has become a vital channel for both D2C and legacy brands. With men’s grooming emerging as a growth sector, we are excited to support The Man Company’s expansion.”Helios Lifestyle, which owns The Man Company and was recently acquired by Emami, offers a wide array of grooming products—from skincare and haircare to beard grooming, shaving essentials, fragrances, and tools. Though digital-first, the brand also operates through offline retail formats, including its own experiential stores, large format outlets, hypermarkets, and supermarkets.India’s evolving e-commerce landscape, with its sharp shift toward quick commerce—promising deliveries within 10 to 30 minutes—has transformed customer expectations. While this creates challenges in logistics and inventory management, Unicommerce’s robust infrastructure is poised to equip brands like The Man Company with the speed, accuracy, and agility needed to succeed in the fast-paced online retail environment.

Infrastructure Urban

06 Jul 2026

ABS Marine Sees CRISIL Credit Rating Upgrade

ABS Marine Services has secured an upgrade to its long term and short term credit ratings from CRISIL, reflecting improved profitability and revenue growth through long term contracts. CRISIL moved the long term rating from BBB+/Stable to A-/Stable and revised the short term rating from A2 to A2+. The action signals strengthened financial metrics and operational resilience. The company benefited from durable client relationships with firms such as ONGC and Schlumberger. The rating decision followed stronger cash flows and an enlarged bank loan facility, which increased from Rs 3,705 million (m..

Infrastructure Transport

06 Jul 2026

Project BRAHMANK Marks 16 Years Of Strategic Roads In Arunachal

Project BRAHMANK is marking 16 years of work to establish strategic road and bridge links across Arunachal Pradesh, maintaining and developing 811 kilometres of roads and nearly 86 bridges that range from small culverts to large steel and arch bridges. These transport links are described as critical for ensuring year-round movement of defence personnel, equipment and essential supplies while improving everyday travel for people in remote villages. The project balances national security requirements with regional development by focusing on reliable access in challenging terrain. Notable enginee..

Infrastructure Transport

06 Jul 2026

Longleng CSOs Give One Week Ultimatum Over Two-Lane Highway

Civil society organisations (CSOs) in Longleng district have demanded immediate restoration of the deteriorating Changtongya–Longleng two-lane road and sought a detailed status report on the stalled construction within one week. The demand followed a consultative meeting convened under the Phom Peoples' Council (PPC) to discuss welfare and development concerns. PPC president YB Angam Phom said prolonged non-maintenance had caused hardship to commuters and affected transportation, local commerce and the district's development. The meeting urged authorities to undertake immediate restoration a..