TVS Apache Hits 6 Million Milestone, Celebrates 20 Years of Legacy
ECONOMY & POLICY

TVS Apache Hits 6 Million Milestone, Celebrates 20 Years of Legacy

In a remarkable achievement, TVS Motor Company is celebrating two decades of its iconic TVS Apache brand, along with a significant milestone of 6 million customers worldwide. Since its debut in 2005, TVS Apache has emerged as one of the fastest-growing sports motorcycle brands, captivating riders in over 60 countries with its race-bred performance and technological innovations.

Crafted with precision and inspired by TVS Racing’s championship pedigree, Apache has delivered cutting-edge performance to riders on streets and tracks alike. The brand has become synonymous with power, agility, and adrenaline, appealing to a new generation of motorcycling enthusiasts.

Mr. Sudarshan Venu, Managing Director, TVS Motor Company, said: "We are immensely grateful to the 6 million+ passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Apache’s success is rooted in our relentless pursuit of innovation, race-inspired engineering, and community engagement.”

A Track-Bred Machine with a Global Footprint Apache motorcycles are born from TVS Racing’s 43-year legacy, embracing the company’s “Track to Road” philosophy. From Asia to Africa and LATAM to Europe, Apache has cemented its presence in key markets such as Nepal, Bangladesh, Colombia, Mexico, Honduras, and Italy, continuing to grow its global footprint.

Launched with the Apache 150 in 2005, the brand revolutionised India’s performance biking segment. It also pioneered the Build-To-Order (BTO) model, allowing riders to customise their machines from the factory itself—an industry-first in India.

Innovation-Driven Performance TVS Apache’s line-up operates on two distinct platforms:

Apache RR – Race-focused models

Apache RTR – Street-performance machines

These motorcycles feature segment-first innovations including:

Ride Modes, SmartXConnect™, Cruise Control

Race-Tuned Dynamic Stability Control, Slipper Clutch

Adjustable Suspension, Climate-Controlled Seats

Dual-channel ABS and Tyre Pressure Monitoring System

More Than a Motorcycle—A Global Community With over 300,000 riders in the Apache Owners Group (AOG), TVS Apache has cultivated a global community of performance seekers. Through regular track days, meetups, and riding events, the brand continues to nurture rider camaraderie and shared passion.

Mr. Vimal Sumbly, Head – Premium Business, TVS Motor Company, stated: "Apache is more than just a motorcycle—it’s a legacy built on racing spirit, innovation, and community. As we look to the future, we remain focused on elevating the premium motorcycling experience globally.”

As it celebrates 20 years of race-inspired precision, TVS Apache promises to continue pushing boundaries, building machines and memories for a new generation of riders worldwide.

In a remarkable achievement, TVS Motor Company is celebrating two decades of its iconic TVS Apache brand, along with a significant milestone of 6 million customers worldwide. Since its debut in 2005, TVS Apache has emerged as one of the fastest-growing sports motorcycle brands, captivating riders in over 60 countries with its race-bred performance and technological innovations. Crafted with precision and inspired by TVS Racing’s championship pedigree, Apache has delivered cutting-edge performance to riders on streets and tracks alike. The brand has become synonymous with power, agility, and adrenaline, appealing to a new generation of motorcycling enthusiasts. Mr. Sudarshan Venu, Managing Director, TVS Motor Company, said: We are immensely grateful to the 6 million+ passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Apache’s success is rooted in our relentless pursuit of innovation, race-inspired engineering, and community engagement.” A Track-Bred Machine with a Global Footprint Apache motorcycles are born from TVS Racing’s 43-year legacy, embracing the company’s “Track to Road” philosophy. From Asia to Africa and LATAM to Europe, Apache has cemented its presence in key markets such as Nepal, Bangladesh, Colombia, Mexico, Honduras, and Italy, continuing to grow its global footprint. Launched with the Apache 150 in 2005, the brand revolutionised India’s performance biking segment. It also pioneered the Build-To-Order (BTO) model, allowing riders to customise their machines from the factory itself—an industry-first in India. Innovation-Driven Performance TVS Apache’s line-up operates on two distinct platforms: Apache RR – Race-focused models Apache RTR – Street-performance machines These motorcycles feature segment-first innovations including: Ride Modes, SmartXConnect™, Cruise Control Race-Tuned Dynamic Stability Control, Slipper Clutch Adjustable Suspension, Climate-Controlled Seats Dual-channel ABS and Tyre Pressure Monitoring System More Than a Motorcycle—A Global Community With over 300,000 riders in the Apache Owners Group (AOG), TVS Apache has cultivated a global community of performance seekers. Through regular track days, meetups, and riding events, the brand continues to nurture rider camaraderie and shared passion. Mr. Vimal Sumbly, Head – Premium Business, TVS Motor Company, stated: Apache is more than just a motorcycle—it’s a legacy built on racing spirit, innovation, and community. As we look to the future, we remain focused on elevating the premium motorcycling experience globally.” As it celebrates 20 years of race-inspired precision, TVS Apache promises to continue pushing boundaries, building machines and memories for a new generation of riders worldwide.

Next Story
Infrastructure Urban

Reliance, Diehl Advance Pact for Precision-Guided Munitions

Diehl Defence CEO Helmut Rauch and Reliance Group’s Founder Chairman Anil D. Ambani have held discussions to advance their ongoing strategic partnership focused on Guided and Terminally Guided Munitions (TGM), under a cooperation agreement originally signed in 2019.This collaboration underscores Diehl Defence’s long-term commitment to the Indian market and its support for the Indian Government’s Make in India initiative. The partnership’s current emphasis is on the urgent supply of the Vulcano 155mm Precision Guided Munition system to the Indian Armed Forces.Simultaneously, the “Vulc..

Next Story
Infrastructure Urban

Modis Navnirman to Migrate to Main Board, Merge Subsidiary

Modis Navnirman Limited has announced that its Board of Directors has approved a key strategic initiative involving migration from the BSE SME platform to the Main Board of both BSE and NSE, alongside a merger with its wholly owned subsidiary, Shree Modis Navnirman Private Limited.The move to the main boards marks a major milestone in the company’s growth trajectory, reflecting its consistent financial performance, robust corporate governance, and long-term commitment to value creation. This transition will grant the company access to a broader investor base, improve market participation, en..

Next Story
Infrastructure Urban

Global Capital Flows Remain Subdued, EMEA Leads in Q1 2025

The Bharat InvITs Association’s industry update for Q1 2025 shows subdued global capital flows, with investment volumes remaining at the lower end of the five-year range despite a late 2024 recovery. According to data from Colliers and MSCI Real Capital Analytics, activity in North America declined slightly, while EMEA maintained steady levels and emerged as the top region for investment in standing assets.The EMEA region now hosts seven of the top ten cross-border capital destinations for standing assets, pushing the United States’ share of global activity below 15 per cent. Meanwhile, in..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?