On National MSME Day, Vedanta, India’s leading critical minerals, transition metals, energy and technology conglomerate announced that its non-ferrous metals e-store has achieved a staggering Rs 400 billion in total sales value. Operated under the name of Vedanta Metal Bazaar, it is the world’s largest non-ferrous metals e-store offering more than 1200 stock keeping units (SKUs) across metals such as aluminium, zinc, lead and copper. The platform brings ease-of-doing business for customers on their fingertips by providing a streamlined, digital-first solution that enables businesses to procure non-ferrous metals such as aluminium, zinc, lead and copper efficiently and cost-effectively.
Traditionally, non-ferrous metal procurement can be complex and requires customers to keep track of commodity price movements, which can be cumbersome and time-consuming. Customers need to plan metal buying in advance with no visibility of pricing opportunities. Vedanta Metal Bazaar simplifies this process. It provides a streamlined, digital-first solution with an AI-powered WhatsApp chatbot that enables customers to procure metals efficiently and cost-effectively. The platform also offers other industry-leading features such as real-time shipment tracking, online hedging, long-term contracting, on-the-spot orders, channel partner logistics and financial support. This provides unprecedented ease-of-doing business and democratizes access to premium quality metals for all customers.
With no purchase limits or caps, Vedanta Metal Bazaar provides businesses with direct access to metals along with flexibility in the quantities they need according to their production plan. The platform helps eliminate third-party intermediaries, which is particularly helpful for small and medium enterprises (SMEs), giving them access to one of the world’s largest metal portfolios at their fingertips. This streamlined, one-stop solution is enabling smaller businesses to focus on growth rather than procurement complexities. This has led to a 240 per cent increase in active users and a 35 per cent rise in SME registrations within just six months of launch, reflecting a major shift toward digital procurement in India’s metals sector. Vedanta Metal Bazaar’s present customer base includes 60% MSMEs.
One of the most standout features of the e-store which is also a global first is the full stack integration of the e-store with leading hedging service providers, empowering buyers - especially small and medium enterprises (SMEs) - to manage commodity price risks directly during the purchase process. The platform also offers embedded financing through partnerships with top Indian banks and NBFCs, that has enabled over Rs 1,150 crore in sales through this easy-credit ecosystem.
Gaurav Verma, Director, Pranava Electrical Industries, said, “Vedanta Metal Bazaar is a game-changer for MSMEs. With its user-friendly platform and no minimum order policy, metal procurement has never been easier. We’re excited to continue using the app and eager to explore upcoming innovations.”
Sharing his experience, Nilesh Patil, VP-Operations of Kothari Metsol, said, “This is a revolutionary platform offering ease of access and user-friendly interface for buying of zinc. It offers everything in one place and acts as a one-stop solution, from order booking to financial statements to tracking to query handling.”
Another MSME customer from the small town of Alwar, Abhishek Aggarwal, owner of Sant Aluminium, added, “As a business owner seeking a hassle-free way to buy aluminium, Vedanta Metal Bazaar exceeded my expectations. The platform is easy to use and there is no limit on purchase quantity. The feedback system contributes to better planning, and the mobile app is a handy tool for on-the-go order tracking. I highly recommend Vedanta Metal Bazaar for a simple and reliable metal procurement experience.”
The platform offers aluminium ingots, billets, wire rods, rolled products, copper cathodes, copper rods, special high-grade zinc, special high grade jumbo zinc, zinc die-casting alloys and lead ingots. The platform also offers customers access to Vedanta’s low carbon ‘green’ product range that includes Restora (Aluminium) and EcoZen (Zinc). Additionally, the company’s Customer Technical Services team collaborate closely with customers to meet their specific needs.
The e-store is accessible via a customized mobile app under the name of Vedanta Metal Bazaar on Google Play Store and Apple App Store. It is also available as a web portal (https://vedantametalbazaar.com/), ensuring ease of access for businesses of all sizes. The e-store has achieved unmatched customer satisfaction, with play store ratings reaching more than 4.3 on a scale of 1-5.
Vedanta Limited is a global leader in critical minerals, energy and technology operating a diverse portfolio of world-class assets. It is the world's largest integrated producer of zinc, the fourth-largest global producer of silver, amongst the world's top aluminium producers, India's only private oil and gas producer, and one of its largest private power producers. With an eye on the future, the company is strategically expanding its business portfolio by venturing into rare earths, other critical minerals, and renewable energy.
