Vinmar Taps Celonis to Automate Global Supply Chain Operations

06 Nov 2025 CW Team

Celonis, the global leader in Process Intelligence, and Vinmar International, a worldwide distributor of plastics and chemicals, unveiled at Celosphere 2025 how Vinmar has transformed its $3 billion Order-to-Cash (O2C) operation into an automated, intelligent, and highly efficient process.

Previously, Vinmar’s O2C workflow relied heavily on manual coordination across teams and systems, creating complexity, logistics bottlenecks, and excessive costs—including expediting more than 20% of orders by default.

By deploying the Celonis Process Intelligence Platform, Vinmar integrated real-time data from its ERP, logistics, and banking systems to create a dynamic digital twin of its supply chain. This living model enables the company to orchestrate people, systems, and AI to:

Automate O2C workflows
Proactively identify and resolve distressed orders
Reduce email communication and manual handoffs

For instance, when an order becomes at risk, Celonis automatically routes it to the appropriate approver with an easy approval interface and manages the next steps—whether expediting a shipment, adjusting delivery timelines, or updating order status. As a result, Vinmar’s O2C operations now run end-to-end with minimal manual intervention.

“Celonis’ platform is the foundation of our autonomous operations,” said Vishal Goradia, CEO, Vinmar International. “It embeds AI directly into our workflows, enabling real-time decisions, reducing operational costs, and allowing us to scale with unprecedented agility.”

“Vinmar’s success demonstrates the power of AI fueled by Process Intelligence,” said Alex Rinke, co-CEO and co-founder of Celonis. “By giving AI the right context and integrating it deeply within their operations, Vinmar has created a model for modern, AI-enabled business transformation.”

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