LAPP unveiled its new brand identity and tagline, ‘alive by LAPP’. This initiative reflects the company's evolution over the last 65 years. Marc Jarrault, MD, Lapp India, said, The refreshed brand identity, with its vibrant blend of orange and purple reflects a deeper commitment to the future. The orange continues to symbolise the energetic spirit of innovation that has driven us. The dash of purple signifies our focus to be a more accessible brand. Ultimately, orange and purple together represent the energy and collaborative spirit that LAPP brings to creating solutions.”Contact: LAPPTel: 80-68275000Website: www.e.lapp.com