Birla Opus Prime launches ‘Prime Express’ pan-India campaign

05 Jun 2025 CW Team

Birla Opus Prime, the institutional wing of Birla Opus Paints, has rolled out ‘Prime Express’—a first-of-its-kind on-road experience campaign targeting over 10,000 design and construction professionals across India.

Flagged off from Mumbai and Delhi, two specially designed buses will tour 44 cities in 125 days, offering immersive interactions with the brand’s high-performance paint technologies. The activation spans 180 days and aims to transform institutional customer engagement.

Curated by designer Kanak Nanda, the buses house over 30 products across interior, exterior, waterproofing, enamel, and texture categories. Highlights include live waterproofing demos, curated colour concepts for institutional sectors, and showcases of marquee projects completed in Birla Opus Paints' first year.

“This is a movement redefining how we connect with institutional clients,” said Rakshit Hargave, CEO, Birla Opus Paints. “Prime Express brings performance, design, and innovation directly to the doorstep—reinforcing our mission to deliver excellence with every stroke.”

The initiative underscores the brand’s motto of offering durable, functional, and aesthetically superior solutions for large-scale projects.

Infrastructure Urban

30 Aug 2025

Delivering metals in 24 hours with AI

India’s metal supply chain has long struggled with delays, fragmentation and lack of transparency, forcing purchase teams to chase vendors and juggle uncertain stock. Enlight Metals is tackling these inefficiencies with an AI-powered aggregation platform, multilingual voice-enabled procurement and strategically located dark stores that enable 24-hour delivery – transforming how OEMs, EPCs and infrastructure players source their metals. In a conversation with CW, Dhananjay Goel, Director, and Vedant Goel, Director, shares how the company is reshaping procurement. What problem..

Silvin's CPVC Additive Gets NSF® Certification for Safety

Silvin Additives, a prominent manufacturer of PVC and CPVC additives, has secured the NSF® Guideline 533 certification for its CPVC Super1Pack formulation. This certification affirms the additive’s compliance with stringent international health and safety standards for products intended for drinking water applications.Awarded by NSF, a globally respected public health and safety authority based in Michigan, United States, the certification is granted only after rigorous product testing and inspection. NSF® Guideline 533 specifically assesses the safety of chemical ingredients used in produ..

Mitsubishi Halts Offshore Wind Projects in Japan

Mitsubishi Corporation (MC) has announced its decision to withdraw from three major offshore wind projects off the coast of Japan due to a significant shift in global business conditions. The projects were being developed through a consortium led by its subsidiary, Mitsubishi Corporation Offshore Wind Ltd., and were located off the shores of Noshiro City, Mitane Town, and Oga City in Akita Prefecture; Yurihonjo City in Akita Prefecture; and Choshi City in Chiba Prefecture.The company stated that following a review initiated in February 2025, it concluded the projects were no longer viable. The..