Birla Opus Prime launches ‘Prime Express’ pan-India campaign

05 Jun 2025 CW Team

Birla Opus Prime, the institutional wing of Birla Opus Paints, has rolled out ‘Prime Express’—a first-of-its-kind on-road experience campaign targeting over 10,000 design and construction professionals across India.

Flagged off from Mumbai and Delhi, two specially designed buses will tour 44 cities in 125 days, offering immersive interactions with the brand’s high-performance paint technologies. The activation spans 180 days and aims to transform institutional customer engagement.

Curated by designer Kanak Nanda, the buses house over 30 products across interior, exterior, waterproofing, enamel, and texture categories. Highlights include live waterproofing demos, curated colour concepts for institutional sectors, and showcases of marquee projects completed in Birla Opus Paints' first year.

“This is a movement redefining how we connect with institutional clients,” said Rakshit Hargave, CEO, Birla Opus Paints. “Prime Express brings performance, design, and innovation directly to the doorstep—reinforcing our mission to deliver excellence with every stroke.”

The initiative underscores the brand’s motto of offering durable, functional, and aesthetically superior solutions for large-scale projects.

Infrastructure Urban

09 Jan 2026

Mount Invests Rs 250 Cr, Adds PUF & PEB Plants, 400+ Jobs

TUMKUR, Karnataka, January 8, 2025 - Mount Roofing & Structures Private Limited, one of India's fastest-growing manufacturers in PUF and a leading solutions provider across Pre-Engineered Building (PEB) and Polycarbonate sheets, simultaneously inaugurated its second fully automated continuous Sandwich Panel manufacturing line and a new PEB manufacturing plant at its integrated campus in Tumkur." The milestone expansion, part of a total investment of INR 250 crores, marks a significant advancement in the company's commitment to engineered performance, manu..

Titan Intech Strengthens UltraLED Push With Global LED Veteran

Titan Intech has announced the induction of global LED industry veteran Su Piow Ko to its Board of Directors, marking a strategic step in strengthening its UltraLED Displays roadmap and building globally competitive LED display solutions from India.The appointment aligns with Titan Intech’s ambition to position India as a hub for advanced, high-quality LED display manufacturing. With an increased focus on UltraLED Displays, the company aims to enhance technical governance, raise manufacturing standards and expand its presence across global markets.Su Piow Ko brings over three decades of inte..

Dun & Bradstreet Flags New Growth Engines in India 2026 Outlook

Dun & Bradstreet has released its India 2026: D&B’s Perspective report, projecting a stable macroeconomic environment underpinned by fresh opportunities for productivity-led and inclusive growth. The report outlines how India’s next growth phase will be driven by digitised logistics, trusted data ecosystems, clean energy and rising city vitality.According to the outlook, India’s GDP growth is expected to reach around 6.6 per cent by FY2027, supported by resilient consumer demand and sustained public investment. Manufacturing is seen entering a new phase, moving beyond scale towar..