Birla Opus Prime launches ‘Prime Express’ pan-India campaign
Company News

Birla Opus Prime launches ‘Prime Express’ pan-India campaign

Birla Opus Prime, the institutional wing of Birla Opus Paints, has rolled out ‘Prime Express’—a first-of-its-kind on-road experience campaign targeting over 10,000 design and construction professionals across India. 

Flagged off from Mumbai and Delhi, two specially designed buses will tour 44 cities in 125 days, offering immersive interactions with the brand’s high-performance paint technologies. The activation spans 180 days and aims to transform institutional customer engagement. 

Curated by designer Kanak Nanda, the buses house over 30 products across interior, exterior, waterproofing, enamel, and texture categories. Highlights include live waterproofing demos, curated colour concepts for institutional sectors, and showcases of marquee projects completed in Birla Opus Paints' first year. 

“This is a movement redefining how we connect with institutional clients,” said Rakshit Hargave, CEO, Birla Opus Paints. “Prime Express brings performance, design, and innovation directly to the doorstep—reinforcing our mission to deliver excellence with every stroke.” 

The initiative underscores the brand’s motto of offering durable, functional, and aesthetically superior solutions for large-scale projects. 

Birla Opus Prime, the institutional wing of Birla Opus Paints, has rolled out ‘Prime Express’—a first-of-its-kind on-road experience campaign targeting over 10,000 design and construction professionals across India. Flagged off from Mumbai and Delhi, two specially designed buses will tour 44 cities in 125 days, offering immersive interactions with the brand’s high-performance paint technologies. The activation spans 180 days and aims to transform institutional customer engagement. Curated by designer Kanak Nanda, the buses house over 30 products across interior, exterior, waterproofing, enamel, and texture categories. Highlights include live waterproofing demos, curated colour concepts for institutional sectors, and showcases of marquee projects completed in Birla Opus Paints' first year. “This is a movement redefining how we connect with institutional clients,” said Rakshit Hargave, CEO, Birla Opus Paints. “Prime Express brings performance, design, and innovation directly to the doorstep—reinforcing our mission to deliver excellence with every stroke.” The initiative underscores the brand’s motto of offering durable, functional, and aesthetically superior solutions for large-scale projects. 

Next Story
Products

Koemmerling opens Navi Mumbai experience centre

Koemmerling, a brand of the profine Group, has expanded its presence in the Mumbai metropolitan region with the opening of a new experience centre in Navi Mumbai and launched its Allure S46 minimal sliding door system for the Indian market.Located in CBD Belapur, the facility was inaugurated by Peter Mrosik, Owner and CEO, profine Group, along with Farid Khan, Chairman and Managing Director, profine India, and Kamal Bajaj, CEO, profine India.The company said the new centre will showcase its portfolio of uPVC and aluminium window and door systems to architects, developers and homeowners.The ina..

Next Story
Products

India's waterproofing market nears Rs 150 bn milestone

India's waterproofing industry is approaching a market size of Rs 150 billion and is expected to surpass the $2 billion milestone, according to speakers at the 2nd India International Waterproofers Conference & Expo 2026 organised by the Waterproofers Association of India (WAI) in New Delhi.The two-day event brought together more than 20 speakers, 55 international delegates and 53 exhibition booths, with discussions focusing on climate-resilient construction, advanced waterproofing technologies and international collaboration.Inaugurating the event, Durga Shanker Mishra, former Secretary, ..

Next Story
Real Estate

Dilip Buildcon Q1 FY27 Revenue at Rs 23.78 billion

Dilip Buildcon Limited reported consolidated revenue from operations of Rs 2,378 crore in Q1 FY27, along with EBITDA of Rs 429 crore and profit after tax of Rs 128 crore.Consolidated EBITDA margin stood at 18.1%, improving from 17.1% in Q4 FY26. On a standalone basis, revenue from operations was Rs 1,930 crore, EBITDA stood at Rs 199 crore and PAT was Rs 39 crore, with an EBITDA margin of 10.3%.The company’s order book stood at Rs 27,691 crore as of 30 June 2026, compared with Rs 28,830 crore as of 31 March 2026. Roads and highways accounted for 17.1% of the order book, irrigation and water ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement