Hafele launches “Let’s Reimagine” at Delhi
Company News

Hafele launches “Let’s Reimagine” at Delhi

Hafele has recently launched a new range of kitchen and home solutions from their in-house global assortment - the matrix drawer and runner systems, free flap fittings, Metalla 510 furniture hinges and wire storage solutions.

Hafele has 5 manufacturing units, 4 located within Germany; and 1 located in Budapest, Hungary. To increase its reach and strengthen its brand recall among end customers, Hafele has launched a new communication strategy that redefines its position as a “Lifestyle brand” that can bring ease, convenience, creativity and flexibility to homes. The products lend experience, novelty, flexibility and future readiness to different spaces in any home.

With Hafele’s new byline “Let’s Reimagine” the brand has invited everyone to choose from the endless options from Hafele’s many product ranges.

Jurgen Wolf, Managing and Marketing Director – Hafele South Asia, says “For a long time Hafele has enjoyed a leadership position in the B-to-B segment in South Asia. We now want to take our brand and what it stands for, directly to the end customer through our newly launched ‘Let’s Reimagine’ campaign. With this well-defined communication strategy for our brand, we are trying to visualize the many interior solutions which Hafele is offering. We are hoping that this will whet our customer’s appetite to visit one of our Hafele Showrooms where they can touch, feel and experience the solutions that Hafele has on offer and convince them to use our products and services.”

The Hafele ‘Let’s Reimagine’ campaign was activated on all digital platforms in March 2022. Through a host of lifestyle videos and inspirational posts, this campaign shows how the diverse Hafele solutions bring easiness, convenience, flexibility and ultimately more quality of life.

Hafele has recently launched a new range of kitchen and home solutions from their in-house global assortment - the matrix drawer and runner systems, free flap fittings, Metalla 510 furniture hinges and wire storage solutions. Hafele has 5 manufacturing units, 4 located within Germany; and 1 located in Budapest, Hungary. To increase its reach and strengthen its brand recall among end customers, Hafele has launched a new communication strategy that redefines its position as a “Lifestyle brand” that can bring ease, convenience, creativity and flexibility to homes. The products lend experience, novelty, flexibility and future readiness to different spaces in any home. With Hafele’s new byline “Let’s Reimagine” the brand has invited everyone to choose from the endless options from Hafele’s many product ranges. Jurgen Wolf, Managing and Marketing Director – Hafele South Asia, says “For a long time Hafele has enjoyed a leadership position in the B-to-B segment in South Asia. We now want to take our brand and what it stands for, directly to the end customer through our newly launched ‘Let’s Reimagine’ campaign. With this well-defined communication strategy for our brand, we are trying to visualize the many interior solutions which Hafele is offering. We are hoping that this will whet our customer’s appetite to visit one of our Hafele Showrooms where they can touch, feel and experience the solutions that Hafele has on offer and convince them to use our products and services.” The Hafele ‘Let’s Reimagine’ campaign was activated on all digital platforms in March 2022. Through a host of lifestyle videos and inspirational posts, this campaign shows how the diverse Hafele solutions bring easiness, convenience, flexibility and ultimately more quality of life.

Next Story
Infrastructure Urban

DCPC Prepares for Special Campaign 5.0 with Focus on E-Waste

The Department of Chemicals and Petrochemicals (DCPC), Ministry of Chemicals and Fertilisers, is gearing up for Special Campaign 5.0, to be held from 2nd to 31st October 2025. The initiative will focus on e-waste disposal as per MoEFCC’s E-Waste Management Rules 2022, space optimisation, and enhancing workplace efficiency across field offices.Special Campaign 4.0, conducted between October 2023 and October 2024, delivered notable results in record management, grievance redressal, scrap disposal, and cleanliness drives.Key outcomes of Special Campaign 4.0Records management: 2,443 physical fil..

Next Story
Real Estate

BlackRock India Leases 1.4 Lakh Sq Ft in Bengaluru

BlackRock Services India, the domestic arm of global asset manager BlackRock, has leased 1.4 lakh sq ft of office space at IndiQube Symphony in Bengaluru, according to Propstack data. The 10-year deal is valued at around Rs 4.10 billion.The lease, among the largest transactions in India’s co-working sector, highlights the growing preference of global institutions for flexible office providers. The agreement, commencing October 1, 2025, covers ground plus five floors in KNG Tower 1 at Ashoknagar, MG Road — one of Bengaluru’s prime commercial hubs.As per the lease document, BlackRock will ..

Next Story
Infrastructure Transport

L&T Bags Rs 25–50 Bn Order for Mumbai-Ahmedabad Bullet Train Track Works

Larsen & Toubro’s (L&T) Transportation Infrastructure business has secured an order valued between Rs 25 crore and Rs 50 billion from the National High Speed Rail Corporation Limited (NHSRCL) for the Mumbai-Ahmedabad High Speed Rail (MAHSR) corridor.The contract, Package T1, involves the design, supply, construction, testing, and commissioning of 156 route km of high-speed ballastless track on a Design-Build Lump Sum Price basis. The stretch runs from Mumbai’s Bandra-Kurla Complex to Zaroli village in Gujarat and includes 21 km of underground track and 135 km of elevated viaduct.Se..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?