Hafele has recently launched a new range of kitchen and home solutions from their in-house global assortment - the matrix drawer and runner systems, free flap fittings, Metalla 510 furniture hinges and wire storage solutions. Hafele has 5 manufacturing units, 4 located within Germany; and 1 located in Budapest, Hungary. To increase its reach and strengthen its brand recall among end customers, Hafele has launched a new communication strategy that redefines its position as a “Lifestyle brand” that can bring ease, convenience, creativity and flexibility to homes. The products lend experience, novelty, flexibility and future readiness to different spaces in any home. With Hafele’s new byline “Let’s Reimagine” the brand has invited everyone to choose from the endless options from Hafele’s many product ranges. Jurgen Wolf, Managing and Marketing Director – Hafele South Asia, says “For a long time Hafele has enjoyed a leadership position in the B-to-B segment in South Asia. We now want to take our brand and what it stands for, directly to the end customer through our newly launched ‘Let’s Reimagine’ campaign. With this well-defined communication strategy for our brand, we are trying to visualize the many interior solutions which Hafele is offering. We are hoping that this will whet our customer’s appetite to visit one of our Hafele Showrooms where they can touch, feel and experience the solutions that Hafele has on offer and convince them to use our products and services.” The Hafele ‘Let’s Reimagine’ campaign was activated on all digital platforms in March 2022. Through a host of lifestyle videos and inspirational posts, this campaign shows how the diverse Hafele solutions bring easiness, convenience, flexibility and ultimately more quality of life.