Nuvoco’s ‘Sabse Khaas Pehelwaan’ Ends with Grand Finale in Delhi

07 May 2025 CW Team

This prestigious wrestling championship was designed to discover and celebrate emerging talent across Haryana. It reflects Nuvoco Duraguard Cement’s unwavering commitment to strength, resilience, and excellence—values that align seamlessly with both Nuvoco’s premium products and the timeless sport of wrestling, an integral part of Haryana’s cultural identity.

The campaign witnessed participation from over 1500+ aspiring wrestlers across all 22 districts of Haryana. From the local akhadas to the grand mat of the finale, the journey saw intense district-level qualifiers, with top contenders advancing to the final rounds held in New Delhi. The championship featured freestyle wrestling across various weight categories for both men and women, offering a professional platform to showcase talent and determination.

The event crowned Aakash Kumar from Jhajjar as the Sabse Khaas Pehelwaan in the 61 kg men’s weight category, along with winners in other categories — Jaideep from Sonipat (74 kg, men) and Anirudh from Sonipat (125 kg, men). Among the women, winners included Parveen from Hisar (53 kg), Neha from Charkhi Dadri (62 kg), and Priya from Jind (76 kg). The first prize carried Rs 1,00,000, followed by Rs 50,000 for the second place and Rs 25,000 each for joint third-place winners. The champions will also have the opportunity to feature as brand ambassadors in micro- markets, further reinforcing the local connect.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd. stated, " The grand finale of ‘Sabse Khaas Pehelwaan’ marked the culmination of a campaign that beautifully brought together culture, community, and brand purpose. Over the past 45 days, we’ve witnessed incredible talent, unwavering passion, and overwhelming enthusiasm from both participants and spectators. Just as these athletes represent the best of Haryana, Nuvoco Duraguard represents the best in construction performance. This campaign has helped us deepen brand affinity across one of our most strategic markets and strengthened our position as a trusted company that stands by local pride, culture, and progress.” Manish Kumar, Head of North Sales at Nuvoco Vistas Corp. Ltd., stated, “Haryana is a key growth market for Nuvoco, and ‘Sabse Khaas Pehelwaan’ has been a highly engaging and strategic campaign that has enabled us to build more authentic connections with communities on the ground. By showcasing local talent and cultural pride, we’ve not only strengthened brand visibility but also earned trust. This initiative has unlocked new avenues for customer engagement, paving the way for stronger relationships and long-term business growth in the region.” The 45-day campaign spanned the entire state, generating enthusiasm through local events, community participation, and digital outreach. Finalists selected from the district- level competitions competed in an exciting grand finale, which was also streamed online.

Nuvoco Vistas Corp, India’s fifth-largest cement group by capacity, concluded the grand finale of Nuvoco Duraguard Cement presents ‘Sabse Khaas Pehelwaan’ on May 2, 2025, at the Talkatora Indoor Stadium, New Delhi. This prestigious wrestling championship was designed to discover and celebrate emerging talent across Haryana. It reflects Nuvoco Duraguard Cement’s unwavering commitment to strength, resilience, and excellence—values that align seamlessly with both Nuvoco’s premium products and the timeless sport of wrestling, an integral part of Haryana’s cultural identity. The campaign witnessed participation from over 1500+ aspiring wrestlers across all 22 districts of Haryana. From the local akhadas to the grand mat of the finale, the journey saw intense district-level qualifiers, with top contenders advancing to the final rounds held in New Delhi. The championship featured freestyle wrestling across various weight categories for both men and women, offering a professional platform to showcase talent and determination. The event crowned Aakash Kumar from Jhajjar as the Sabse Khaas Pehelwaan in the 61 kg men’s weight category, along with winners in other categories — Jaideep from Sonipat (74 kg, men) and Anirudh from Sonipat (125 kg, men). Among the women, winners included Parveen from Hisar (53 kg), Neha from Charkhi Dadri (62 kg), and Priya from Jind (76 kg). The first prize carried Rs 1,00,000, followed by Rs 50,000 for the second place and Rs 25,000 each for joint third-place winners. The champions will also have the opportunity to feature as brand ambassadors in micro- markets, further reinforcing the local connect. Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd. stated, The grand finale of ‘Sabse Khaas Pehelwaan’ marked the culmination of a campaign that beautifully brought together culture, community, and brand purpose. Over the past 45 days, we’ve witnessed incredible talent, unwavering passion, and overwhelming enthusiasm from both participants and spectators. Just as these athletes represent the best of Haryana, Nuvoco Duraguard represents the best in construction performance. This campaign has helped us deepen brand affinity across one of our most strategic markets and strengthened our position as a trusted company that stands by local pride, culture, and progress.” Manish Kumar, Head of North Sales at Nuvoco Vistas Corp. Ltd., stated, “Haryana is a key growth market for Nuvoco, and ‘Sabse Khaas Pehelwaan’ has been a highly engaging and strategic campaign that has enabled us to build more authentic connections with communities on the ground. By showcasing local talent and cultural pride, we’ve not only strengthened brand visibility but also earned trust. This initiative has unlocked new avenues for customer engagement, paving the way for stronger relationships and long-term business growth in the region.” The 45-day campaign spanned the entire state, generating enthusiasm through local events, community participation, and digital outreach. Finalists selected from the district- level competitions competed in an exciting grand finale, which was also streamed online.

Infrastructure Transport

07 Oct 2025

Namma Metro Gets Fifth Trainset For Yellow Line

Namma Metro has received all six coaches of its fifth trainset for the Yellow Line, raising expectations that train frequency on the newly opened corridor will improve to around 15 minutes in October.According to an official from the Bangalore Metro Rail Corporation Limited (BMRCL), three coaches arrived at the Hebbagodi depot late on Sunday night, followed by the remaining three around Monday midnight. Coaches 1, 2, and 5 were delivered first, followed by 3, 4, and 6.The train coaches were manufactured by Titagarh Rail Systems Limited (TRSL) in West Bengal and dispatched on trailers in the ea..

Infrastructure Urban

07 Oct 2025

Hiranandani Launches Rs 170 Billion Coastal Township In Alibaug

Hiranandani Communities, led by real estate developer Niranjan Hiranandani, has unveiled ‘Hiranandani Sands’, a luxury coastal township in Alibaug, near Mumbai. Spread across 225 acres, the project is projected to generate Rs 170 billion in revenue over the next decade.Designed to cater to affluent domestic and global buyers, the township will offer luxury homes, signature villas, plotted developments, and branded serviced apartments. It will be Alibaug’s first private township, featuring a personal beachfront and private jetty access, delivering a new benchmark in coastal luxury living...

Infrastructure Urban

07 Oct 2025

Pharma Dept Identifies 11,100 Janaushadhi Sites For Clean-Up

As part of the Special Campaign for Disposal of Pending Matters (SCDPM) 5.0, the Department of Pharmaceuticals (DoP) has identified 11,100 Pradhan Mantri Bhartiya Janaushadhi Kendras across India as Outdoor Cleaning Sites. This initiative was finalised during the preparatory phase of target identification, which concluded on 30 September 2025.Under the department’s guidance, all organisations under its purview have adopted specific Swachhata-focused targets, as cleanliness remains a key pillar of the campaign. The Pharmaceuticals and Medical Devices Bureau of India (PMBI), the implementing a..