Nuvoco Vistas Corp, India’s fifth-largest cement group by capacity, concluded the grand finale of Nuvoco Duraguard Cement presents ‘Sabse Khaas Pehelwaan’ on May 2, 2025, at the Talkatora Indoor Stadium, New Delhi. This prestigious wrestling championship was designed to discover and celebrate emerging talent across Haryana. It reflects Nuvoco Duraguard Cement’s unwavering commitment to strength, resilience, and excellence—values that align seamlessly with both Nuvoco’s premium products and the timeless sport of wrestling, an integral part of Haryana’s cultural identity. The campaign witnessed participation from over 1500+ aspiring wrestlers across all 22 districts of Haryana. From the local akhadas to the grand mat of the finale, the journey saw intense district-level qualifiers, with top contenders advancing to the final rounds held in New Delhi. The championship featured freestyle wrestling across various weight categories for both men and women, offering a professional platform to showcase talent and determination. The event crowned Aakash Kumar from Jhajjar as the Sabse Khaas Pehelwaan in the 61 kg men’s weight category, along with winners in other categories — Jaideep from Sonipat (74 kg, men) and Anirudh from Sonipat (125 kg, men). Among the women, winners included Parveen from Hisar (53 kg), Neha from Charkhi Dadri (62 kg), and Priya from Jind (76 kg). The first prize carried Rs 1,00,000, followed by Rs 50,000 for the second place and Rs 25,000 each for joint third-place winners. The champions will also have the opportunity to feature as brand ambassadors in micro- markets, further reinforcing the local connect. Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd. stated, The grand finale of ‘Sabse Khaas Pehelwaan’ marked the culmination of a campaign that beautifully brought together culture, community, and brand purpose. Over the past 45 days, we’ve witnessed incredible talent, unwavering passion, and overwhelming enthusiasm from both participants and spectators. Just as these athletes represent the best of Haryana, Nuvoco Duraguard represents the best in construction performance. This campaign has helped us deepen brand affinity across one of our most strategic markets and strengthened our position as a trusted company that stands by local pride, culture, and progress.” Manish Kumar, Head of North Sales at Nuvoco Vistas Corp. Ltd., stated, “Haryana is a key growth market for Nuvoco, and ‘Sabse Khaas Pehelwaan’ has been a highly engaging and strategic campaign that has enabled us to build more authentic connections with communities on the ground. By showcasing local talent and cultural pride, we’ve not only strengthened brand visibility but also earned trust. This initiative has unlocked new avenues for customer engagement, paving the way for stronger relationships and long-term business growth in the region.” The 45-day campaign spanned the entire state, generating enthusiasm through local events, community participation, and digital outreach. Finalists selected from the district- level competitions competed in an exciting grand finale, which was also streamed online.