Enlight Metals Unveils 24-Hour Steel Delivery for OEMs and MSMEs

03 Jul 2025 CW Team

The new offering ensures dispatch of key steel materials—HR/CR coils, TMT bars, GP sheets, structural steel, and MS pipes—within 24 hours of order confirmation. By embedding AI across its supply chain, Enlight aims to eliminate common industry delays and deliver predictability to a traditionally fragmented market.

“Our goal is to bring predictability, speed, and trust into a supply chain that’s often fragmented and slow,” said Dhananjay Goel, Director, Enlight Metals. “With our 24-hour delivery model, we’re not just moving steel faster — we’re enabling businesses to plan better, reduce downtime, and scale efficiently. For OEMs and MSMEs, time is money, and we’re making every hour count.”

The company has integrated AI into its CRM and ERP systems, allowing real-time prioritisation of customer queries, especially those received via WhatsApp and email. These queries are auto-routed to appropriate internal teams, enabling rapid response and resolution. In addition, automation of invoices, delivery challans, and other documentation has significantly reduced compliance bottlenecks.

Key features of Enlight’s system include real-time inventory visibility, auto-pricing algorithms, and route-optimised dispatching, which collectively improve decision-making, scheduling and procurement planning for clients. Early adopters have reported reduced production halts and enhanced operational continuity.

To scale this model, Enlight has partnered with SG Mart, a leading steel distribution platform, to enhance regional distribution and support expansion into new markets. The collaboration underpins Enlight’s strategy to establish AI-backed delivery hubs nationwide.

Looking ahead, Enlight Metals plans to extend the 24-hour delivery model to non-ferrous metals such as aluminium, copper and alloy steel, with the goal of servicing over 500 OEMs and MSMEs by FY26.

Enlight Metals, a rapidly growing B2B metal aggregator, has launched a 24-hour delivery model for core steel products, targeting improved supply efficiency for OEMs, MSMEs and infrastructure firms. Initially rolled out across Maharashtra, Gujarat, Karnataka, Madhya Pradesh and Uttar Pradesh, the model is designed to meet urgent procurement needs through AI-driven operations. The new offering ensures dispatch of key steel materials—HR/CR coils, TMT bars, GP sheets, structural steel, and MS pipes—within 24 hours of order confirmation. By embedding AI across its supply chain, Enlight aims to eliminate common industry delays and deliver predictability to a traditionally fragmented market. “Our goal is to bring predictability, speed, and trust into a supply chain that’s often fragmented and slow,” said Dhananjay Goel, Director, Enlight Metals. “With our 24-hour delivery model, we’re not just moving steel faster — we’re enabling businesses to plan better, reduce downtime, and scale efficiently. For OEMs and MSMEs, time is money, and we’re making every hour count.” The company has integrated AI into its CRM and ERP systems, allowing real-time prioritisation of customer queries, especially those received via WhatsApp and email. These queries are auto-routed to appropriate internal teams, enabling rapid response and resolution. In addition, automation of invoices, delivery challans, and other documentation has significantly reduced compliance bottlenecks. Key features of Enlight’s system include real-time inventory visibility, auto-pricing algorithms, and route-optimised dispatching, which collectively improve decision-making, scheduling and procurement planning for clients. Early adopters have reported reduced production halts and enhanced operational continuity. To scale this model, Enlight has partnered with SG Mart, a leading steel distribution platform, to enhance regional distribution and support expansion into new markets. The collaboration underpins Enlight’s strategy to establish AI-backed delivery hubs nationwide. Looking ahead, Enlight Metals plans to extend the 24-hour delivery model to non-ferrous metals such as aluminium, copper and alloy steel, with the goal of servicing over 500 OEMs and MSMEs by FY26.

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