Tata Steel Targets Rs 70 Billion GMV for Aashiyana in FY26

12 Aug 2025 CW Team

For the first time, the company is considering adding non-Tata Steel products to the platform to broaden its portfolio. “Currently, all GMV on Aashiyana comes from Tata Steel products, but we plan to expand our offerings soon,” Tata Steel Vice President (Long Products) Ashish Anupam told PTI.

In 2024–25, Aashiyana achieved a 60 per cent year-on-year growth in GMV, reaching Rs 35.5 billion. With the launch of Aashiyana 3.0, Tata Steel expects to double this figure within a year. Initially a transactional e-commerce site, the platform has evolved into a full-fledged content-to-commerce ecosystem catering to individual homebuilders (IHBs), a largely unorganised yet vital segment of India’s construction market.

“Our aim is not just to digitise the buying process, but to empower homebuilders to make confident, informed decisions from blueprint to brick,” Anupam said.

The upgraded platform now offers over 300 curated home design plans, budget calculators, planning tools, and AI-powered product recommendations. It also provides stage-by-stage construction guides, educational content across 31 topics, and omnichannel support through WhatsApp and chatbots.

Aashiyana has over 110,000 registered users and has seen orders from customers in 24 countries, led by the US, UAE, and the Netherlands. “There is growing interest among NRIs to build homes in India for their families. The platform allows them to plan and procure materials remotely with greater confidence,” Anupam noted.

Features such as material estimators, document vaults, and visual inspiration boards are designed to position Aashiyana not merely as a commerce platform but as a trusted homebuilding advisor. Anupam added that Aashiyana 3.0 is expected to deepen engagement, lower customer acquisition costs, and strengthen brand loyalty through a more immersive digital experience.

Tata Steel aims to double the gross merchandise value (GMV) of its homebuilding e-commerce platform Aashiyana to about Rs 70 billion in 2025–26, up from Rs 35.5 billion in the previous fiscal, a senior company official has said.For the first time, the company is considering adding non-Tata Steel products to the platform to broaden its portfolio. “Currently, all GMV on Aashiyana comes from Tata Steel products, but we plan to expand our offerings soon,” Tata Steel Vice President (Long Products) Ashish Anupam told PTI.In 2024–25, Aashiyana achieved a 60 per cent year-on-year growth in GMV, reaching Rs 35.5 billion. With the launch of Aashiyana 3.0, Tata Steel expects to double this figure within a year. Initially a transactional e-commerce site, the platform has evolved into a full-fledged content-to-commerce ecosystem catering to individual homebuilders (IHBs), a largely unorganised yet vital segment of India’s construction market.“Our aim is not just to digitise the buying process, but to empower homebuilders to make confident, informed decisions from blueprint to brick,” Anupam said.The upgraded platform now offers over 300 curated home design plans, budget calculators, planning tools, and AI-powered product recommendations. It also provides stage-by-stage construction guides, educational content across 31 topics, and omnichannel support through WhatsApp and chatbots.Aashiyana has over 110,000 registered users and has seen orders from customers in 24 countries, led by the US, UAE, and the Netherlands. “There is growing interest among NRIs to build homes in India for their families. The platform allows them to plan and procure materials remotely with greater confidence,” Anupam noted.Features such as material estimators, document vaults, and visual inspiration boards are designed to position Aashiyana not merely as a commerce platform but as a trusted homebuilding advisor. Anupam added that Aashiyana 3.0 is expected to deepen engagement, lower customer acquisition costs, and strengthen brand loyalty through a more immersive digital experience.

Infrastructure Energy

17 Dec 2025

Vedanta Aluminium Uses 1.57 bn Units of Green Energy in FY25

Vedanta Aluminium, India’s largest aluminium producer, recently reported consumption of 1.57 billion units of renewable energy in FY25, marking a significant milestone in its 2030 decarbonisation roadmap. The company also achieved an 8.96 per cent reduction in greenhouse gas (GHG) emissions intensity compared to FY21, reinforcing its leadership in India’s low-carbon manufacturing transition. During FY25, Vedanta Aluminium expanded its renewable energy portfolio through long-term power purchase agreements, strengthening its strategy to source nearly 1,500 MW of renewable power over the lon..

Real Estate

17 Dec 2025

Oberoi Group to Develop Luxury Resort at Makaibari Tea Estate

EIH Limited, the flagship company of The Oberoi Group, has announced the signing of a management agreement to develop an Oberoi luxury resort at the iconic Makaibari Tea Estate in Darjeeling. The project marks a key milestone in the Group’s long-term strategy of creating distinctive hospitality experiences in rare and environmentally significant locations. Established in 1859, Makaibari is one of the world’s oldest tea estates and is globally recognised for its Himalayan landscape, primary forests and exceptional biodiversity. Spread across 1,236 acres, the estate houses one of the world�..

Real Estate

17 Dec 2025

GHV Infra Secures Rs 1.09 Bn EPC Order in Jamshedpur

GHV Infra Projects Ltd, a fast-growing EPC company in India’s infrastructure and construction sector, has recently secured a Rs 1.09 billion work order in Jamshedpur, Jharkhand. Awarded by a reputed group entity, the contract covers end-to-end civil construction, mechanical, electrical and plumbing (MEP) systems, along with high-quality finishing works for a large building development. The project will be executed over a 30-month period, with defined benchmarks for quality, safety and timely delivery. The order strengthens GHV Infra’s footprint in Jamshedpur, a key industrial hub known fo..