Tata Steel Targets Rs 70 Billion GMV for Aashiyana in FY26

12 Aug 2025 CW Team

For the first time, the company is considering adding non-Tata Steel products to the platform to broaden its portfolio. “Currently, all GMV on Aashiyana comes from Tata Steel products, but we plan to expand our offerings soon,” Tata Steel Vice President (Long Products) Ashish Anupam told PTI.

In 2024–25, Aashiyana achieved a 60 per cent year-on-year growth in GMV, reaching Rs 35.5 billion. With the launch of Aashiyana 3.0, Tata Steel expects to double this figure within a year. Initially a transactional e-commerce site, the platform has evolved into a full-fledged content-to-commerce ecosystem catering to individual homebuilders (IHBs), a largely unorganised yet vital segment of India’s construction market.

“Our aim is not just to digitise the buying process, but to empower homebuilders to make confident, informed decisions from blueprint to brick,” Anupam said.

The upgraded platform now offers over 300 curated home design plans, budget calculators, planning tools, and AI-powered product recommendations. It also provides stage-by-stage construction guides, educational content across 31 topics, and omnichannel support through WhatsApp and chatbots.

Aashiyana has over 110,000 registered users and has seen orders from customers in 24 countries, led by the US, UAE, and the Netherlands. “There is growing interest among NRIs to build homes in India for their families. The platform allows them to plan and procure materials remotely with greater confidence,” Anupam noted.

Features such as material estimators, document vaults, and visual inspiration boards are designed to position Aashiyana not merely as a commerce platform but as a trusted homebuilding advisor. Anupam added that Aashiyana 3.0 is expected to deepen engagement, lower customer acquisition costs, and strengthen brand loyalty through a more immersive digital experience.

Tata Steel aims to double the gross merchandise value (GMV) of its homebuilding e-commerce platform Aashiyana to about Rs 70 billion in 2025–26, up from Rs 35.5 billion in the previous fiscal, a senior company official has said.For the first time, the company is considering adding non-Tata Steel products to the platform to broaden its portfolio. “Currently, all GMV on Aashiyana comes from Tata Steel products, but we plan to expand our offerings soon,” Tata Steel Vice President (Long Products) Ashish Anupam told PTI.In 2024–25, Aashiyana achieved a 60 per cent year-on-year growth in GMV, reaching Rs 35.5 billion. With the launch of Aashiyana 3.0, Tata Steel expects to double this figure within a year. Initially a transactional e-commerce site, the platform has evolved into a full-fledged content-to-commerce ecosystem catering to individual homebuilders (IHBs), a largely unorganised yet vital segment of India’s construction market.“Our aim is not just to digitise the buying process, but to empower homebuilders to make confident, informed decisions from blueprint to brick,” Anupam said.The upgraded platform now offers over 300 curated home design plans, budget calculators, planning tools, and AI-powered product recommendations. It also provides stage-by-stage construction guides, educational content across 31 topics, and omnichannel support through WhatsApp and chatbots.Aashiyana has over 110,000 registered users and has seen orders from customers in 24 countries, led by the US, UAE, and the Netherlands. “There is growing interest among NRIs to build homes in India for their families. The platform allows them to plan and procure materials remotely with greater confidence,” Anupam noted.Features such as material estimators, document vaults, and visual inspiration boards are designed to position Aashiyana not merely as a commerce platform but as a trusted homebuilding advisor. Anupam added that Aashiyana 3.0 is expected to deepen engagement, lower customer acquisition costs, and strengthen brand loyalty through a more immersive digital experience.

Resources

09 Mar 2026

Haworth India Hosts Women’s Leadership Panel Series

Haworth India marked International Women’s Day by hosting a leadership roundtable series titled ‘Give to Gain’, bringing together senior women leaders from architecture and design firms, corporates and project management consultancies. The series has been conducted in Delhi and Mumbai, with upcoming sessions scheduled in Bengaluru and Hyderabad on 27 March 2026. Structured as moderated panel discussions followed by audience interaction, the initiative examined the business impact of women’s leadership and the role of inclusive workplaces in supporting professional growth. Manish Khan..

Real Estate

09 Mar 2026

Max Estates Secures RERA For Max One Project

Max Estates has secured RERA approval (UPRERA No.: UPRERAPRJ9759) for its Max One development around Max Towers in Sector 16B, Noida, bringing renewed progress to a project previously stalled following the insolvency of its earlier developer. Spread across around 10 acres with an estimated development potential of about 2.5 million sq ft, Max One is planned as an integrated mixed-use campus combining serviced residences, premium offices, retail spaces and a private club. The project is expected to generate total sales potential of about Rs 20 billion along with an estimated annuity rental inc..

Real Estate

09 Mar 2026

Hindware Introduces Starc Smart Wall Mount Toilet

Hindware has introduced the Starc Smart Wall-Mount Toilet under its Hindware Italian Collection, designed to combine automation, hygiene and contemporary bathroom aesthetics. The model features automatic flushing, sensor-based seat opening and closing, and remote-controlled functions. It also includes an oscillating water spray and warm air dryer for cleaning, along with a self-cleaning nozzle designed to maintain hygiene. Additional features include adjustable heated seating, customisable water temperature and pressure settings, a foot-touch flush system and an LCD control interface. The wa..