Tiles, ceramics & sanitaryware: No pause on innovation

27 Apr 2021 CW Staff

The Indian tiles, sanitaryware and bathroom fittings market reached a value of $ 7,953 million in 2020, as per market research firm IMARC. The firm expects this market to grow at a CAGR of 9.30 per cent during 2021-2026.

To meet demands and trends in a pandemic time, the sanitaryware industry is witnessing a rapid transformation with numerous innovations.

What has been the impact of COVID-19 on the Indian tiles, ceramics and sanitaryware market? The industry is seeing a rapid transformation due to numerous innovations. How are companies’ R&D teams working in this direction to meet market trends and demands? Similarly, how is nanotechnology revolutionising the market and helping enhance the shelf-life of tiles. How are manufacturers ensuring such applications in their products and offerings?

Find out about these and more in our Feature story on Tiles, Ceramics and Sanitaryware.

Contributors to this story include:
Dinesh Vyas, Marketing Head, H&R Johnson, PRISM JOHNSON
Ashutosh Shah, Managing Director, Duravit India
Kamlesh Patel, Chairman & Managing Director, Asian Granito India (AGL)
Mukesh Patel, Managing Director, Asian Granito India (AGL)
Deepshikha Khaitan, Joint Managing Director, Cera Sanitaryware
Ar Pooja Bihani, Founder & Principal Architect, Spaces & Design
Ar Kumpal Vaid, Founder & Principal Designer, Purple Backyard

Click here to read the full article.

Real Estate

04 Aug 2026

LML Realty Launches Cinema Campaign on Industrial Vision

LML Realty has launched a cinema advertising campaign in partnership with PVR INOX across 81 screens in Gurugram and Faridabad, showcasing the brand’s transformation from a mobility icon to an industrial infrastructure developer.The campaign features a cinematic brand film tracing LML’s journey since 1972, beginning with its iconic scooters and highlighting its evolution into creating infrastructure solutions that support India’s manufacturing growth.The film focuses on LML Industrial Park at Jhirka Valley, the company’s flagship industrial development approved under the Haryana Govern..

IIM Ahmedabad Publishes Case Study on HoABL’s Business Model

The Indian Institute of Management Ahmedabad (IIMA) has published a case study on The House of Abhinandan Lodha (HoABL), examining the company’s digital-first consumer journey and business model that created India’s branded land category.Titled “HoABL: Ready for Scaling Up”, the case study has been published by the IIMA Case Centre and co-authored by Sourav Borah, Associate Professor of Marketing at IIMA, and Dr Aparna Kansal of IMT Ghaziabad. IIMA case studies are used across management and executive education programmes to help students and business leaders analyse strategic decision..

Advait Energy and MEIL Partner for Energy Transition Projects

Advait Energy Transitions Limited (AETL) and Manipal Energy Infratech Limited (MEIL), a company of The Manipal Group, have entered into a strategic Memorandum of Understanding (MoU) to collaborate on power and energy transition opportunities across India and international markets.The partnership aims to combine AETL’s expertise in innovative energy technologies and manufacturing with MEIL’s EPC execution capabilities and project management experience. The collaboration will focus on opportunities across Power Transmission & Distribution, Renewable Energy, Battery Energy Storage Systems..